Original article by Roy Morgan
Market Research Update – Page: Online : 28-Jun-23

New data from Roy Morgan shows that podcasts are increasingly popular, with over 3.9 million Australians now downloading audio or video podcasts in an average four weeks, up a massive 456,000 (+13.1%) from a year ago. This equates to almost one-in-five Australians (18.3%), up by 1.9% points from a year ago. Mobile phones and tablets are clearly the leading way to download podcasts, used by 3.2 million Australians (15.2%), while around 1.1 million (5.2%) download podcasts via their computer (2.1% use both). Analysis by gender shows little difference, with 1,983,000 men (18.8% of men) downloading podcasts compared to 1,952,000 women (17.9% of women) – both up more than 200,000 on a year ago. Meanwhile, Generation Z (born from 1991-2005) has overtaken the slightly older Millennials (born from 1976-1990) as the largest downloaders of podcasts over the last year. These are the latest results from Roy Morgan Single Source, derived from in-depth online and telephone interviews with around 5,000 Australians each month and over 60,000 each year.

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