Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Jul-16

A Roy Morgan Young Australians Survey has found that 21 per cent of Australians aged 6-13 thought Pokemon was cool in 2015, a rate that has been fairly consistent over the past eight year. Pokemon’s popularity peaked among the youngest respondents, with the Japanese gaming and entertainment franchise considered cool by 27 per cent of six year-olds and 30 per cent of seven year-olds. Its appeal declined to 24 per cent of eight and nine year-olds, 21 per cent of 10 year-olds, 18 per cent of 11 year-olds and just 13 per cent of kids aged 12 to 13. However, with the release of Pokemon GO – a GPS-based augmented reality app – our continuing research over the rest of 2016 may well show that these older Australian kids (and their parents) could consider Pokemon cool again.

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