Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Jun-15

Roy Morgan Research has integrated new suburb-by-suburb population estimates from the Australian Bureau of Statistics into Helix Personas. This shows that Sydney has gained around 230,000 people (for total growth of five per cent) over the three years to June 2014. Some 82,544 of these new residents are high-income, educated and successful home-owners in the Leading Lifestyles community. Melbourne’s biggest proportional growth was among two distinct types of people: high-spending hipsters and outer suburban young parents. Perth was the fastest-growing city overall, with 10% more residents than in 2011, while Brisbane and Adelaide recorded population growth of six per cent and three per cent respectively.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS