Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Nov-14

A Roy Morgan Single Source survey has found that 17.3% of pregnant Australian women look at or comment on blogs in an average four-week period, compared with around 8.6 per cent of all Australians aged 14+. The survey, which was carried out in the year to June 2014, also shows that 29.5 per cent of women expecting their first baby read a blog

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