PREPARED – AUSTRALIA

How the soggy cereal conquered a kingdom

roymorgansocial Leave a comment

Original article by Angus Grigg
The Australian Financial Review – Page: 1 & 6 : 29-Mar-16

Sanitarium is the latest Australian company to enjoy success in the Chinese market. The company’s Weet-Bix breakfast cereal has been exported to China for eight years, but sales momentum has gathered pace in the last 2.5 years and China has become the biggest export market for Weet-Bix. Meanwhile, Adelaide-based Coopers Brewery is benefiting from the growing demand for craft beers in China, which is now the company’s biggest market in Asia.

CORPORATES
SANITARIUM HEALTH FOOD COMPANY, COOPERS BREWERY LIMITED, 31JIU, FOSTER’S GROUP LIMITED, BLACKMORES LIMITED – ASX BKL, SEVENTH DAY ADVENTIST CHURCH, DAXUE CONSULTING, RESERVE BANK OF AUSTRALIA

The power of porridge

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Jul-15

A Roy Morgan Single Source survey has found that 4.1 million Australians aged 14+ eat porridge in an average seven days, while 4.9 million eat biscuit cereal and 6.3 million eat other cereal. The survey, which was carried out in the year to March 2015, also shows that 60 per cent of porridge eaters are women, while 29 per cent of Australians aged 65+ eat porridge, compared with just 12 per cent of those aged 14-17. Meanwhile, the number of Australians who eat porridge in any seven-day period has risen by 500,000 since March 2011, but consumption of biscuit cereal and other cereal has declined over this period.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Sanitarium ups and goes to UK market

roymorgansocial Leave a comment

Original article by Sue Mitchell
The Australian Financial Review – Page: 15 : 30-Jan-15

Australian food company Sanitarium hopes to capitalise on growth opportunities in the British liquid breakfast market. The group will sell its Up&Go product in UK supermarkets via a joint venture company called Life Health Foods UK. Up&Go’s share of Australia’s liquid breakfast market exceeds 90 per cent, and Sanitarium aims to gain more than 60 per cent of the UK market. Up&Go will compete with the rival product of UK-based Weetabix

CORPORATES
SANITARIUM HEALTH FOOD COMPANY, WEETABIX LIMITED, LIFE HEALTH FOODS UK, WINGATE ASSET MANAGEMENT PTY LTD, BRIGHT FOOD GROUP COMPANY LIMITED, SEVENTH DAY ADVENTIST CHURCH, TESCO PLC, KELLOGG (AUSTRALIA) PTY LTD, NESTLE AUSTRALIA LIMITED