Women more likely to pay for personal services

Original article by Roy Morgan
Market Research Update – Page: Online : 17-Jun-19

A Roy Morgan Single Source survey shows that over 13.4 million Australians aged 14+ (65.2%) pay for a personal service, compared with 12.5 million (64.6%) in 2015. More than 7.3 million women now pay for personal services, compared to around 6 million men. Hairdressing is clearly the most popular personal service, with over 6.2 million Australians paying a hairdresser in an average four weeks, including 36% of women and 24% of men. The survey also shows that almost 5.2 million Australians visit a doctor in an average four weeks, including 26% of women and 24% of men, while nearly 3.8 million Australians service a motor car in an average four weeks, including over 2 million men and over 1.7 million women. Of Australia’s 15 most paid for personal services, a majority of 12 are more likely to be paid for by women than men. Analysis by generation shows that Pre-Boomers are the most likely generation to pay for personal services.