Original article by By Michele Levine, CEO, Roy Morgan
Market Research Update – Page: Online : 2-Sep-26

The weekend’s One Nation victory in the Secret Harbour by-election which came as a surprise to many, was almost a foregone conclusion – Roy Morgan data showed Secret Harbour electors were ranked among the most likely to feel they ‘get a raw deal in life’ and ‘the core values of our society are under threat’. These people are part of the more than one million disaffected Australians Roy Morgan has been tracking for more than 2 years. Roy Morgan’s subscriber-only nationwide monthly research showed One Nation’s extraordinary rise in Secret Harbour from 10% in October 2025 to 19% by January, 26% by April, 36% by July, and 40% in August.

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ROY MORGAN LIMITED, ONE NATION PARTY