RADIO AUDIENCES – AUSTRALIA

ABC Radio listeners in key city tune out

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Original article by James Madden
The Australian – Page: 3 : 7-Jun-23

GfK’s latest radio ratings survey shows that the ABC’s audience share across all timeslots in Melbourne has fallen by 0.2 percentage points to 6.0 per cent. This compares with an audience share of 10.1 per cent in December 2021. ABC Radio Melbourne has shed an average of 26,000 listeners in the latest survey period, with the broadcaster’s flagship morning, afternoon and drive timeslots recording a loss of audience share. In contrast, ABC Radio Sydney’s audience share rose across the key timeslots; the ABC’s audience share in Adelaide and Perth also rose, but its audience fell across all timeslots in Brisbane. The GfK ratings include streaming data for the first time.

CORPORATES
GFK PTY LTD, ABC RADIO, AUSTRALIAN BROADCASTING CORPORATION

Over half of Australians listen to breakfast radio

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Aug-16

A Roy Morgan Single Source survey has found that 86 per cent of Australians aged 14+ (nearly 17 million people) listen to radio during the week. The survey, which was carried out in the year to March 2016, also shows that the total national radio audience in an average week is 16,861,000. Across the week, the Breakfast time slot reaches a net 10,402,000 listeners (53 per cent), ahead of Drive-Time (8,211,000, 42 per cent), Morning (7,780,000, 40 per cent) and Afternoon (6,621,000, 34 per cent). More than seven in 10 radio listeners tune in during multiple different time slots in a seven-day period: 38 per cent listen at two different time slots and 31 per cent listen during three or more different time slots.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Listeners are tuning in like never before

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Original article by Michael Bodey
The Australian – Page: 23 : 20-Jun-16

Many Australian radio programs have attracted record cumulative audiences in 2016, including Neil Mitchell’s talk show on 3AW in Melbourne and KIIS FM’s "Kyle & Jackie O". Duncan Campbell of the Australian Radio Network says the audience figures indicate that radio should not be underestimated. Data from Commercial Radio Australia shows that metropolitan radio attracted a cumulative weekly audience of 10.3 million in 2015.

CORPORATES
3AW SOUTHERN CROSS RADIO PTY LTD, KIIS1065, AUSTRALIAN RADIO NETWORK PTY LTD, NOVA 106.9 PTY LTD, ABC RADIO, 97.3 COAST FM, SMOOTHFM, MACQUARIE MEDIA LIMITED – ASX MRN, COMMERCIAL RADIO AUSTRALIA LIMITED, NOVA ENTERTAINMENT PTY LTD, MEDIA FEDERATION OF AUSTRALIA

Airwaves putting a smile on the dial, says ARN chief

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Original article by Michael Bodey
The Australian – Page: 28 : 30-May-16

Pollinate has produced research on behalf of Australian Radio Network which examines how consumers engage with various media formats. The research found that radio is one of five media channels that are particularly effective in lifting the mood of audiences. ARN CEO Tony Kendall says the research shows that consumers are no longer engaged with radio in the late evening prior to going to bed, when they tend to use mobile phones and tablet devices rather than listening to radio or watching TV.

CORPORATES
AUSTRALIAN RADIO NETWORK PTY LTD, POLLINATE, FACEBOOK INCORPORATED, SPOTIFY LIMITED, PANDORA MEDIA INCORPORATED, KIIS FM, GOLD FM

More Australians going online first thing, but radio is still top breakfast media

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Dec-15

A Roy Morgan Single Source survey has found that 73.1 per cent of Australians aged 14+ used one or more forms of media at breakfast time on an average weekday in the year to September 2015. The survey also shows that 18 per cent of Australians go online at breakfast, compared with 16.6 per cent a year and 8.2 per cent four years ago. However, 58.6 per cent of Australians still use one or more traditional morning media at breakfast time: 27.7 per cent listen to radio (down from 29.2 per cent a year ago), 24.0 per cent watch television (up from 22.8 per cent a year ago) and 16 per cent read newspapers (virtually unchanged over the past year).

CORPORATES
ROY MORGAN RESEARCH LIMITED