READERSHIP SURVEYS – AUSTRALIA

Readership of magazines is up from a year ago with increases for nine out of 16 magazine categories

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-May-24

The Roy Morgan Australian Readership report for the 12 months to March 2024 shows that 11.6 million Australians aged 14+ (52.3%) now read print magazines, up 1.4 per cent on a year ago. This market broadens to more than 15 million Australians aged 14+ (67.6%) who read magazines in print or online either via the web or an app, which is up 0.1% on a year ago. The increases in readership were widespread over the last year, with a majority of magazine categories (nine in total) increasing their readership. Six of the top 10 most widely read magazines increased their print readership over the last year and, looking more broadly, a majority of 14 of the top 25 have higher print readership than a year ago. Better Homes & Gardens is still Australia’s most widely read paid magazine, with print readership of 1,800,000 (up 0.4 per cent on a year ago), ahead of The Australian Women’s Weekly on 1,266,000. These are the latest findings from the Roy Morgan Single Source survey of 64,597 Australians aged 14+ in the 12 months to March 2024.

CORPORATES
ROY MORGAN LIMITED

The Australian’s contest of ideas a winner

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Original article by James Madden
The Australian – Page: 19 : 20-May-24

The latest readership data from Roy Morgan shows that The Australian’s weekday readership increased by 9.7 per cent in the six months to 31 March. The weekend edition of the national masthead recorded a 15,000-strong increase in readership during the period. Editor-in-chief Michelle Gunn says The Australian’s continued growth reflects its commitment to high-quality journalism across print and digital. The readership figures shows that on average, News Corp Australia’s newspapers now reach more than four in five Australians each month. Meanwhile, readership of the weekday edition of Seven West Media’s The West Australian has fallen by 2.4 per cent, while the weekend edition’s readership is down 7.4 per cent.

CORPORATES
ROY MORGAN LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, SEVEN WEST MEDIA LIMITED – ASX SWM

Financial Review print, digital readership jumps

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Original article by Nick Bonyhady
The Australian Financial Review – Page: 3 : 20-May-24

Total news readership data from Roy Morgan shows that The Australian Financial Review boasted 3.5 million readers across print and digital in March. The weekday print edition of the AFR now has an average readership of 262,000 per day, while the weekend edition has an average of 179,000 readers. The AFR’s editor-in-chief Michael Stutchbury notes that the Nine Entertainment flagship’s digital-only audience is growing by 2.4 per cent a year, and the AFR now has the biggest digital audience of any national newspaper brand. Nine’s broader publishing stable reached 16 million Australians in March across its titles, according to the Roy Morgan data.

CORPORATES
ROY MORGAN LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC

Written news maintains staggering 97 per cent reach and delivers deep, frequent audience engagement

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-May-24

Readership figures from Roy Morgan show that written news reaches 97% of Australians aged 14+ (21.5 million) each month. The figure reflects the evolving and deepening landscape of news media titles and readership behaviours across print and digital formats, and demonstrates to advertisers the breadth of audience accessible via news media. The Roy Morgan figures also show that readers across all demographics are actively leaning into news, with 67 million interactions per week. Australian news readers are also consistently engaged across multiple sources of written news to satisfy diverse interests, with three in five news audiences reading three or more categories in addition to general, breaking news. Further analysis reveals that state and territory mastheads enjoy large readership numbers outside their local markets, due to digital accessibility. Roy Morgan produces the Total News data on behalf of ThinkNewsBrands.

CORPORATES
ROY MORGAN LIMITED, THINKNEWSBRANDS

The Australian’s contest of ideas a winner

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Original article by James Madden
The Australian – Page: 19 : 20-May-24

The latest readership data from Roy Morgan shows that The Australian’s weekday readership increased by 9.7 per cent in the six months to 31 March. The weekend edition of the national masthead recorded a 15,000-strong increase in readership during the period. Editor-in-chief Michelle Gunn says The Australian’s continued growth reflects its commitment to high-quality journalism across print and digital. The readership figures shows that on average, News Corp Australia’s newspapers now reach more than four in five Australians each month. Meanwhile, readership of the weekday edition of Seven West Media’s The West Australian has fallen by 2.4 per cent, while the weekend edition’s readership is down 7.4 per cent.

CORPORATES
ROY MORGAN LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, SEVEN WEST MEDIA LIMITED – ASX SWM

Financial Review print, digital readership jumps

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Original article by Nick Bonyhady
The Australian Financial Review – Page: 3 : 20-May-24

Total news readership data from Roy Morgan shows that The Australian Financial Review boasted 3.5 million readers across print and digital in March. The weekday print edition of the AFR now has an average readership of 262,000 per day, while the weekend edition has an average of 179,000 readers. The AFR’s editor-in-chief Michael Stutchbury notes that the Nine Entertainment flagship’s digital-only audience is growing by 2.4 per cent a year, and the AFR now has the biggest digital audience of any national newspaper brand. Nine’s broader publishing stable reached 16 million Australians in March across its titles, according to the Roy Morgan data.

CORPORATES
ROY MORGAN LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC

Written news maintains staggering 97 per cent reach and delivers deep, frequent audience engagement

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 20-May-24

Readership figures from Roy Morgan show that written news reaches 97% of Australians aged 14+ (21.5 million) each month. The figure reflects the evolving and deepening landscape of news media titles and readership behaviours across print and digital formats, and demonstrates to advertisers the breadth of audience accessible via news media. The Roy Morgan figures also show that readers across all demographics are actively leaning into news, with 67 million interactions per week. Australian news readers are also consistently engaged across multiple sources of written news to satisfy diverse interests, with three in five news audiences reading three or more categories in addition to general, breaking news. Further analysis reveals that state and territory mastheads enjoy large readership numbers outside their local markets, due to digital accessibility. Roy Morgan produces the Total News data on behalf of ThinkNewsBrands.

CORPORATES
ROY MORGAN LIMITED, THINKNEWSBRANDS

Readership of magazines is up 3.6% from a year ago with increases for 12/16 magazine categories

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Feb-24

The Roy Morgan Australian Readership report for the 12 months to December 2023 shows that 11.7 million Australians aged 14+ (53.0%) now read print magazines, up 3.6 per cent on a year ago. This market broadens to 15.1 million Australians aged 14+ (68.6%) who read magazines in print or online either via the web or an app, which is up 0.8% on a year ago. The increases in readership were widespread over the last year, with a large majority of magazine categories (12 in total) increasing their readership. Nine of the top 10 most widely read magazines increased their print readership over the last year, as did 21 out of the top 25. Better Homes & Gardens is still Australia’s most widely read paid magazine, with print readership of 1,832,000 (up 8.5 per cent on a year ago), ahead of The Australian Women’s Weekly on 1,299,000 (up 3.3 per cent). These are the latest findings from the Roy Morgan Single Source survey of 64,994 Australians aged 14+ in the 12 months to December 2023.

CORPORATES
ROY MORGAN LIMITED

Written news reaches an incredible 97 per cent of Australians aged 14+ each month

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Feb-24

The latest readership figures from Roy Morgan show that written news reaches 97% of Australians aged 14+ (21.4 million) each month. The figures for the 12 months to December 2023 reflect the evolving and deepening landscape of news media titles and readership behaviours across print and digital formats. The figures also highlight ongoing affinity in Total News Publishing, as readers across all demographics actively lean into the channel, with 68 million interactions per week. Further analysis of the results reveals that state/territory mastheads are enjoying large readership numbers outside their local markets, due to digital accessibility. Most state/territory mastheads effectively double their reach with inter-state audiences, demonstrating the large national interest in state/territory mastheads and the additional media value home-grown titles can provide advertisers beyond their local markets.

CORPORATES
ROY MORGAN LIMITED

Readership of magazines is up 3.5% from a year ago with increases in readership for all magazine categories

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Nov-23

The Roy Morgan Australian Readership report for the 12 months to September 2023 shows that 11.6 million Australians aged 14+ (53.0%) now read print magazines, up 3.5 per cent on a year ago. This market broadens to 15.1 million Australians aged 14+ (69.2%) who read magazines in print or online either via the web or an app, which is virtually unchanged from a year ago. Print readership increased for 14 magazine categories compared to a year ago; the final pandemic-era restrictions were lifted by October 2022. Eight of the top 10 magazines increased their print readership over the past year, as did 20 out of the top 25 titles. Better Homes & Gardens is still Australia’s most widely read paid magazine with print readership of 1,805,000, up 10.9 per cent on a year ago, ahead of the Australian Women’s Weekly on 1,336,000 (up 8.3 per cent). These are the latest findings from the Roy Morgan Single Source survey of 65,331 Australians aged 14+ in the 12 months to September 2023.

CORPORATES
ROY MORGAN LIMITED