READERSHIP SURVEYS – AUSTRALIA

Readership of magazines is up from a year ago with over 11.5 million Australians now reading print magazines

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Aug-24

The Roy Morgan Australian Readership report for the 12 months to June 2024 shows that more than 11.5 million Australians aged 14+ (51.6%) now read print magazines, up 0.5 per cent on a year ago. This market broadens to 15 million Australians aged 14+ (66.6%) who read magazines in print or online either via the web or an app. Print readership increased for seven magazine categories compared to a year ago. The increases in readership were widespread, with seven magazine categories increasing their readership – including five of the top 10 categories with readership of at least 500,000. The most widely read magazine category continues to be Food & Entertainment Magazines, with a massive readership of 7,396,000 (up 0.3 per cent on a year ago, and reaching a third of the population). Better Homes & Gardens is still Australia’s most widely read paid magazine, with print readership of 1,793,000, ahead of The Australian Women’s Weekly on 1.2 million. These are the latest findings from the Roy Morgan Single Source survey of 64,708 Australians aged 14+ in the 12 months to June 2024.

CORPORATES
ROY MORGAN LIMITED

News publishing deeply engrained in Australians’ lives with 21.7m readers and nine in ten engaged by up to four different titles every month

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-24

Total News Publishing readership figures from Roy Morgan show that news now reaches 21.7 million Australians aged 14+ each month, with strong readership across every profile group. The Roy Morgan data shows the depth and breadth of engagement Australians are having with news, with 67 million interactions per week. General News remains the most read category at 93% of the population, but there is high readership across other categories, including property, sport and travel. Some 64% of Australians read three or more content categories each month, while 91% read up to four titles every month. The data also shows that high net worth Australians are 28% more likely to read the news than the average Australian. It also shows that paying news readers are 24% more likely than the general population to be homeowners, more likely to experiment with new products and services, and 25% more likely to be big spenders.

CORPORATES
ROY MORGAN LIMITED

Readership of magazines is up from a year ago with increases for nine out of 16 magazine categories

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-May-24

The Roy Morgan Australian Readership report for the 12 months to March 2024 shows that 11.6 million Australians aged 14+ (52.3%) now read print magazines, up 1.4 per cent on a year ago. This market broadens to more than 15 million Australians aged 14+ (67.6%) who read magazines in print or online either via the web or an app, which is up 0.1% on a year ago. The increases in readership were widespread over the last year, with a majority of magazine categories (nine in total) increasing their readership. Six of the top 10 most widely read magazines increased their print readership over the last year and, looking more broadly, a majority of 14 of the top 25 have higher print readership than a year ago. Better Homes & Gardens is still Australia’s most widely read paid magazine, with print readership of 1,800,000 (up 0.4 per cent on a year ago), ahead of The Australian Women’s Weekly on 1,266,000. These are the latest findings from the Roy Morgan Single Source survey of 64,597 Australians aged 14+ in the 12 months to March 2024.

CORPORATES
ROY MORGAN LIMITED

The Australian’s contest of ideas a winner

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Original article by James Madden
The Australian – Page: 19 : 20-May-24

The latest readership data from Roy Morgan shows that The Australian’s weekday readership increased by 9.7 per cent in the six months to 31 March. The weekend edition of the national masthead recorded a 15,000-strong increase in readership during the period. Editor-in-chief Michelle Gunn says The Australian’s continued growth reflects its commitment to high-quality journalism across print and digital. The readership figures shows that on average, News Corp Australia’s newspapers now reach more than four in five Australians each month. Meanwhile, readership of the weekday edition of Seven West Media’s The West Australian has fallen by 2.4 per cent, while the weekend edition’s readership is down 7.4 per cent.

CORPORATES
ROY MORGAN LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, SEVEN WEST MEDIA LIMITED – ASX SWM

Financial Review print, digital readership jumps

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Original article by Nick Bonyhady
The Australian Financial Review – Page: 3 : 20-May-24

Total news readership data from Roy Morgan shows that The Australian Financial Review boasted 3.5 million readers across print and digital in March. The weekday print edition of the AFR now has an average readership of 262,000 per day, while the weekend edition has an average of 179,000 readers. The AFR’s editor-in-chief Michael Stutchbury notes that the Nine Entertainment flagship’s digital-only audience is growing by 2.4 per cent a year, and the AFR now has the biggest digital audience of any national newspaper brand. Nine’s broader publishing stable reached 16 million Australians in March across its titles, according to the Roy Morgan data.

CORPORATES
ROY MORGAN LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC

Written news maintains staggering 97 per cent reach and delivers deep, frequent audience engagement

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-May-24

Readership figures from Roy Morgan show that written news reaches 97% of Australians aged 14+ (21.5 million) each month. The figure reflects the evolving and deepening landscape of news media titles and readership behaviours across print and digital formats, and demonstrates to advertisers the breadth of audience accessible via news media. The Roy Morgan figures also show that readers across all demographics are actively leaning into news, with 67 million interactions per week. Australian news readers are also consistently engaged across multiple sources of written news to satisfy diverse interests, with three in five news audiences reading three or more categories in addition to general, breaking news. Further analysis reveals that state and territory mastheads enjoy large readership numbers outside their local markets, due to digital accessibility. Roy Morgan produces the Total News data on behalf of ThinkNewsBrands.

CORPORATES
ROY MORGAN LIMITED, THINKNEWSBRANDS

The Australian’s contest of ideas a winner

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Original article by James Madden
The Australian – Page: 19 : 20-May-24

The latest readership data from Roy Morgan shows that The Australian’s weekday readership increased by 9.7 per cent in the six months to 31 March. The weekend edition of the national masthead recorded a 15,000-strong increase in readership during the period. Editor-in-chief Michelle Gunn says The Australian’s continued growth reflects its commitment to high-quality journalism across print and digital. The readership figures shows that on average, News Corp Australia’s newspapers now reach more than four in five Australians each month. Meanwhile, readership of the weekday edition of Seven West Media’s The West Australian has fallen by 2.4 per cent, while the weekend edition’s readership is down 7.4 per cent.

CORPORATES
ROY MORGAN LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, SEVEN WEST MEDIA LIMITED – ASX SWM

Financial Review print, digital readership jumps

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Original article by Nick Bonyhady
The Australian Financial Review – Page: 3 : 20-May-24

Total news readership data from Roy Morgan shows that The Australian Financial Review boasted 3.5 million readers across print and digital in March. The weekday print edition of the AFR now has an average readership of 262,000 per day, while the weekend edition has an average of 179,000 readers. The AFR’s editor-in-chief Michael Stutchbury notes that the Nine Entertainment flagship’s digital-only audience is growing by 2.4 per cent a year, and the AFR now has the biggest digital audience of any national newspaper brand. Nine’s broader publishing stable reached 16 million Australians in March across its titles, according to the Roy Morgan data.

CORPORATES
ROY MORGAN LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC

Written news maintains staggering 97 per cent reach and delivers deep, frequent audience engagement

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-May-24

Readership figures from Roy Morgan show that written news reaches 97% of Australians aged 14+ (21.5 million) each month. The figure reflects the evolving and deepening landscape of news media titles and readership behaviours across print and digital formats, and demonstrates to advertisers the breadth of audience accessible via news media. The Roy Morgan figures also show that readers across all demographics are actively leaning into news, with 67 million interactions per week. Australian news readers are also consistently engaged across multiple sources of written news to satisfy diverse interests, with three in five news audiences reading three or more categories in addition to general, breaking news. Further analysis reveals that state and territory mastheads enjoy large readership numbers outside their local markets, due to digital accessibility. Roy Morgan produces the Total News data on behalf of ThinkNewsBrands.

CORPORATES
ROY MORGAN LIMITED, THINKNEWSBRANDS

Readership of magazines is up 3.6% from a year ago with increases for 12/16 magazine categories

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Feb-24

The Roy Morgan Australian Readership report for the 12 months to December 2023 shows that 11.7 million Australians aged 14+ (53.0%) now read print magazines, up 3.6 per cent on a year ago. This market broadens to 15.1 million Australians aged 14+ (68.6%) who read magazines in print or online either via the web or an app, which is up 0.8% on a year ago. The increases in readership were widespread over the last year, with a large majority of magazine categories (12 in total) increasing their readership. Nine of the top 10 most widely read magazines increased their print readership over the last year, as did 21 out of the top 25. Better Homes & Gardens is still Australia’s most widely read paid magazine, with print readership of 1,832,000 (up 8.5 per cent on a year ago), ahead of The Australian Women’s Weekly on 1,299,000 (up 3.3 per cent). These are the latest findings from the Roy Morgan Single Source survey of 64,994 Australians aged 14+ in the 12 months to December 2023.

CORPORATES
ROY MORGAN LIMITED