READERSHIP SURVEYS – AUSTRALIA

Cross-Platform Newspaper Readership for March 2016

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-May-16

Roy Morgan Research’s Cross-Platform Readership data for the 12 months to March 2016 shows that all national and capital city Australian metro newspaper mastheads now reach more readers in digital than print. "The Sydney Morning Herald" remains Australia’s most-read newspaper across print and digital combined, with 4,087,000 readers in total in an average week. Some 3,489,000 Australians now access the SMH through digital channels in an average week, which is 85 per cent of the masthead’s total cross-platform audience. "The Age" has a cross-platform audience of 2,860,000 , with 83 per cent reading it in digital form. Meanwhile, the "Herald Sun" and the "Daily Telegraph" reach the most Australians in print in an average week, and their total cross-platform audience is 2,837,000 and 3,120,000 respectively.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FAIRFAX MEDIA LIMITED – ASX FXJ, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

Roy Morgan Newspaper Print Readership and Cross-Platform Audience Results for December 2015

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Feb-16

Roy Morgan Research has released its Print Readership and seven-day Cross-Platform Audience results for Australian newspapers for the year to December 2015. Readership of the weekday edition of "The Age" has fallen by 16.1 per cent, while readership of the Saturday and Sunday editions fell by 15.4 per cent and 19 per cent respectively. However, readership of the weekend edition of "The Australian Financial Review" increased by 25.2 per cent. "Smart Investor" had the highest growth in readership of newspaper inserted magazines. Meanwhile, 10 of the 14 major mastheads expanded their digital reach in 2015, as more Australians accessed newspaper content via website or app. Roy Morgan Research CEO Michele Levine says Ro Morgan Audiences is a game-changing new tool that can measure and evaluate unique digital audiences across devices, and provide owners and advertisers with twice-daily updates on who has been reached, how many times, via which of their devices.

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ROY MORGAN RESEARCH LIMITED

Roy Morgan Magazine Readership and Cross-Platform Audiences for December 2015

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Feb-16

Roy Morgan Research’s latest Australian Magazine Readership survey shows that 12,219,000 Australians 14+ read the latest issue of at least one print magazine on average in the year to December 2015. This is 1.9 per cent lower than the previous year. "Coles Magazine" remained the most widely-read print magazine during the period, with an average readership of 2,994,000 per issue (an increase of 8.1 per cent). Meanwhile, a number of titles recorded an increase in total cross-platform audiences, including "The Monthly" (up 13.4 per cent to 263,000), "Women’s Health" (up 7.7 per cent to 435,000), and "Open Road" (up 1.5 per cent to 1,033,000).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Roy Morgan Newspaper Print Readership and Cross-Platform Audience Results for September 2015

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Nov-15

Roy Morgan Research has released its Print Readership and seven-day Cross-Platform Audience results for Australian newspapers for the year to September 2015. Across print and digital formats, the country’s metro newspapers continued to reach 11.9 million Australians aged 14+ in an average week, unchanged from the previous year. The "Australian Financial Review" scored the largest increase in cross-platform audience. Driven by a 20.7 per cent increase in the average number of Australians who access the masthead by website or app, the AFR’s total net weekly audience grew by nine per cent to 760,000.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, FAIRFAX MEDIA LIMITED – ASX FXJ

Roy Morgan Magazine Readership and Cross-Platform Audiences for September 2015

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Nov-15

Roy Morgan Research’s latest Australian Magazine Readership survey shows that 12,249,000 Australians aged 14+ read the latest issue of at least one print magazine on average in the year to September 2015. This is 2.7 per cent lower than the previous year. "Coles Magazine" remained the most widely-read print magazine during the period, with an average readership of 2,804,000 per issue. Meanwhile, a number of titles recorded an increase in total cross-platform audiences, including "The Monthly" (up 12.4 per cent to 263,000), "Reader’s Digest" (up 6.1 per cent to 916,000), and "Open Road" (up five per cent to 1,022,000).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Paywalled news sites head off foreign brigade

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Original article by Darren Davidson
The Australian – Page: 25 : 17-Aug-15

New figures from Nielsen suggest that international online portals are having problems with attracting Australian readers. Nielsen’s "Ratings by Unique Audience" report for July 2015 shows that "The Guardian" managed to increase its year-on-year unique audience by only two per cent. "The Daily Telegraph" and BBC increased their audiences by 3.8 per cent and four per cent respectively. Figures compiled by "The Australian" show that comprehensive paywall sites are more successful in growing their audiences, with "The Australian" recording a 10.6 per cent rise in unique visitors in the past 12 months.

CORPORATES
NIELSEN MEDIA RESEARCH INCORPORATED, NEWS CORPORATION – ASX NWS, BRITISH BROADCASTING CORPORATION, FAIRFAX MEDIA LIMITED – ASX FXJ, THE HUFFINGTON POST

Roy Morgan Newspaper Readership and Cross-Platform Audience Results for June 2015

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Aug-15

Roy Morgan Research has released its Print Readership and seven-day Cross-Platform Audience results for Australian newspapers for the year to June 2015. Readership of Print Monday to Friday editions have declined by 11.3 per cent overall in the total number of readers for the country’s major metropolitan papers. Meanwhile, there was an overall readership decline of 8.8 per cent for Saturday editions, while readership of Sunday newspapers fell by 7.1 per cent. "The Sunday Times" recorded the largest cross-platform audience growth overall, up 5.5 per cent to 901,000.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, FAIRFAX MEDIA LIMITED – ASX FXJ

Roy Morgan Magazine Readership and Cross-Platform Audiences for June 2015

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Aug-15

Roy Morgan Research’s Australian Magazine Readership Survey shows that 12,378,000 Australians aged 14+ read the latest issue of at least one magazine on average in the year to June 2015. "Coles Magazine" was the most widely read print magazine during the period, with an average readership of 2,721,000. Meanwhile, a number of titles recorded an increase in total cross-platform audiences, including "Cosmopolitan" (up three per cent to 513,000), "Men’s Health" (up 1.6 per cent to 587,000) and "New Idea" (up 1.3 per cent to 1,340,000).

CORPORATES
ROY MORGAN RESEARCH LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, BAUER MEDIA KG

Community spirit still strong for newspapers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Jun-15

A Roy Morgan Single Source survey has found that total readership of News Corp Australia’s community newspapers rose by just under one per cent to 5,062,000 in the 24 months to March 2015. Fairfax Media’s community publications maintained a combined reach of just over a million across New South Wales and Victoria, down 2.8 per cent compared with the 24 months to March 2014. The latest Roy Morgan Community Newspaper Readership results also show that the "St George & Sutherland Shire Leader" remains the most-read community paper in NSW, with an average of 194,000 readers per issue, and the "Waverley/Oakleigh Monash Leader" is now the most-read community paper in Victoria.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, FAIRFAX MEDIA LIMITED – ASX FXJ

Subscription the prescription for Father’s Day

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Sep-14

A Roy Morgan Single Source survey has found that "National Geographic" is the most popular magazine among Australian men whose children under the age 18 still live at home. The latest readership data from Roy Morgan shows that 153,000 fathers read an average issue of this title in the year to June 2014. This was followed by "Better Homes and Gardens" (120,000) and "Men’s Health" (111,000)

CORPORATES
ROY MORGAN RESEARCH LIMITED