Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-May-16

A Roy Morgan Young Australians Survey has found that the proportion of Australians aged 6-13 who agree with the statement "I enjoy reading" rose from 73.7 per cent to 74.5 per cent between January 2010 and December 2015. The survey also shows that 81.9 per cent of girls enjoy reading (up from 80.1 per cent in 2010), compared with 67.5 per cent of boys (virtually unchanged from 67.6 per cent in 2010). Whereas 74 per cent of 10-13 year-old girls and 61.3 per cent of boys the same age reported that they enjoyed reading in 2010, both groups have since shown increases. Meanwhile, the proportion of Australians aged 14+ who read books has decreased in recent years, most noticeably among women.

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