AFL wins TV war with NRL

Original article by Scott Gullan
Herald Sun – Page: 59 : 27-Oct-20

Ratings data from OzTAM shows that the 2020 AFL grand final attracted 3.812 million viewers nationwide, which is the largest audience for an AFL match in four years. The Seven Network boasted an audience share of 65.8% for its coverage of the premiership decider. The AFL is likely to come under growing pressure to move the grand final to a prime-time slot permanently due to the strong ratings. Meanwhile, the Nine Network’s coverage of the NRL grand final was watched by 2.967 million viewers, compared with 2.65 million in 2019.

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SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, AUSTRALIAN FOOTBALL LEAGUE, OZTAM PTY LTD, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NATIONAL RUGBY LEAGUE

$1bn NRL broadcast deal kicks off

Original article by Leo Shanahan
The Australian – Page: 13 & 20 : 29-May-20

The National Rugby League has negotiated a revised broadcasting rights deal with Fox Sports and Nine Entertainment for the 2020 season. The two broadcasters are believed to have been granted a 30 per cent discount for the remainder of their existing rights deals, which expire at the end of the 2022 season. Fox Sports has also agreed to extend its NRL rights deal for a further eight years. The NRL season resumed on 28 May, after a two-month hiatus due to the coronavirus pandemic.

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NATIONAL RUGBY LEAGUE, FOX SPORTS AUSTRALIA PTY LTD, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NINE NETWORK AUSTRALIA LIMITED

No deal with NRL: Nine boss

Original article by Leo Shanahan
The Australian – Page: 13 & 19 : 6-May-20

Nine Entertainment CEO Hugh Marks says the cost of sports broadcasting rights must become more sustainable in the wake of the coronavirus pandemic. He stresses that Nine has not reached an agreement with the National Rugby League regarding how much it will pay to broadcast the 2020 season. Nine had originally agreed to pay $118m for the 2020 rights, but it is believed to have offered about $90m after the NRL season was put on hold. Marks has indicated that Nine would be prepared to walk away from the NRL if it does not "pay its way". Nine’s current broadcasting rights deal expires in 2022.

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NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NATIONAL RUGBY LEAGUE

Seven keen to tackle NRL rights

Original article by Leo Shanahan
The Australian – Page: 23 : 28-Oct-19

Seven West Media has expressed interest in bidding for the National Rugby League’s broadcasting rights when the Nine Network’s current deal expires in 2022. CEO James Warburton adds that Seven may look at gaining the State of Origin broadcasting rights if it cannot secure the full NRL rights. The proposed move on NRL rights is believed to be aimed at boosting Seven’s audience share in Sydney and Brisbane, where its average audience for Australian Football League matches is much lower than Nine’s NRL coverage.

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SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, NATIONAL RUGBY LEAGUE, AUSTRALIAN FOOTBALL LEAGUE, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, OZTAM PTY LTD, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, TELSTRA CORPORATION LIMITED – ASX TLS

AFLW inspires more women to play Australian Football

Original article by Roy Morgan
Market Research Update – Page: Online : 25-Mar-19

A Roy Morgan Single Source shows that more than 550,000 Australian women aged 14+ now play one of the four main football codes. Female participation in Australian Football has increased by 21,000 over the last year, to 176,000, while nearly 400,000 women now play Soccer. Meanwhile, 67,000 Australian women now play Rugby League and 32,000 play Rugby Union. The survey also shows that 207,000 women in New South Wales now play football of one sort or another, followed by Victoria with 139,000 and Queensland with 89,000. Roy Morgan CEO Michele Levine says the increasing interest in women’s sport of all types including the football codes provides an increasingly lucrative platform for companies looking to capture a share of this emerging market while it goes through a significant growth phase.

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ROY MORGAN LIMITED

Tuivasa-Sheck becomes first Kiwi to win Dally M Medal

Original article by Christian Nicolussi
The Sydney Morning Herald – Page: 43 : 27-Sep-18

New Zealand Warriors captain Roger Tuivasa-Sheck has won the National Rugby League’s 2018 Dally M Medal for player of the year. The Newcastle Knights’ Kalyn Ponga was the runner-up, and the winner of the prestigious award was not decided until the final round of votes were counted. Tuivasa-Sheck’s performance in 2018 has been widely attributed as a key contributor to the Warriors’ on-field success during a season in which the team exceeded expectations by making the finals. Melbourne Storm’s Cameron Smith has been named captain of the year.

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NATIONAL RUGBY LEAGUE, NEW ZEALAND WARRIORS LIMITED, NEWCASTLE KNIGHTS LIMITED, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED

Football participation stabilises with more women playing

Original article by Roy Morgan
Market Research Update – Page: Online : 26-Mar-18

A Roy Morgan Single Source survey has found that the number of Australians aged 14+ who play football (of any code) has fallen from 2.2 million in the year to December 2013 to 19.5 million in the year to December 2017. While the number of football participants has fallen by 12.1 per cent overall, Rugby Union has recorded the biggest fall (down 29.4% to 178,000 participants), followed by soccer (down 10% to 1.36 million). Australian Rules is down just 4.3% to 604,000 participants, and Rugby League is down 8.7% to 327,000 participants. Against the trend of the overall decline in participation is the rising number of women participating in all forms of football. Analysis shows there are now 548,000 women participating regularly or occasionally in any of the four leading football codes, up 4.4% since 2013.

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ROY MORGAN LIMITED

Back to the drawing board for Footy Show

Original article by Darren Davidson
The Australian – Page: Online : 12-Mar-18

Nine director of sport Tom Malone is planning to make some tweaks to the rugby league version of the "Footy Show", after some aspects of the first program for 2018 were seen as somewhat underwhelming by viewers. The show underwent a number of changes during the off-season, with Erin Molan replacing Paul Vautin as host and former executive producer Glenn Pallister no longer with the show. Meanwhile, ratings for Nine’s first rugby league match of the season, which saw St George Illawarra Dragons beat the Brisbane Broncos 34-12, were down 5.6 per cent year-on-year.

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NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NATIONAL RUGBY LEAGUE, NEWS CORPORATION – ASX NWS, FOX SPORTS AUSTRALIA PTY LTD

Ratings fail to capture full picture of Grand Final viewership

Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Oct-17

Two Roy Morgan Snap SMS surveys taken after the weekend’s AFL and NRL Grand Finals show that millions more Australians watched the two showpiece events than were captured by conventional "5 City Metro’ ratings figures. A Roy Morgan Snap SMS survey taken on Sunday showed that 8.4 million Australians aged 18+ (44.5%) watched the AFL Grand Final, which is much higher than suggested by the official Channel 7 "5 City Metro" ratings of 2.7 million. A further Roy Morgan Snap SMS survey taken on Monday showed that 6.5 million Australians aged 18+ (34.5%) watched the NRL Grand Final; again, this is much higher than suggested by the official Channel 9 "5 City Metro" ratings of 2.3 million. Roy Morgan Research executive chairman Gary Morgan says the good news for Grand Final advertisers and sponsors is that millions of Australians watched the games on TV outside the traditional "5 City Metro" markets, and millions more watched the games at a friend’s house, in a pub or hotel, at the ground or streaming via an app or website.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, SEVEN NETWORK LIMITED, NINE NETWORK AUSTRALIA LIMITED

6.5 million Australians watched the NRL Grand Final

Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Oct-17

A special snap Roy Morgan SMS survey shows that 6.5 million Australians (34.5%) aged 18+ watched the 2017 NRL Grand Final and a further 1.6 million (8.5%) watched "Just the Highlights", while 10.8 million Australians (57%) did not watch the NRL decider. Of the 6.5 million Australians who watched the NRL Grand Final, 4.9 million (25.5%) primarily watched the game on TV, 330,000 (2%) watched at a friend’s house, 170,000 (1%) watched at a Pub/Hotel, 90,000 (0.5%) watched via an App/Website, 80,000 (0.5%) were at ANZ Stadium while a further 90,000 (0.5%) watched in a different way and 860,000 (4.5%) did not say. Analysis by State shows that 2.4 million people in New South Wales watched the NRL Grand Final, as well as 2 million Queenslanders and 1.4 million Victorians, while analysis by gender shows that more men (3.6 million) than women (2.9 million) watched the NRL Grand Final and a further 820,000 men and 830,000 women watched "Just the Highlights".

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ROY MORGAN RESEARCH LIMITED, NATIONAL RUGBY LEAGUE, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, NORTH QUEENSLAND COWBOYS