AFLW inspires more women to play Australian Football

Original article by Roy Morgan
Market Research Update – Page: Online : 25-Mar-19

A Roy Morgan Single Source shows that more than 550,000 Australian women aged 14+ now play one of the four main football codes. Female participation in Australian Football has increased by 21,000 over the last year, to 176,000, while nearly 400,000 women now play Soccer. Meanwhile, 67,000 Australian women now play Rugby League and 32,000 play Rugby Union. The survey also shows that 207,000 women in New South Wales now play football of one sort or another, followed by Victoria with 139,000 and Queensland with 89,000. Roy Morgan CEO Michele Levine says the increasing interest in women’s sport of all types including the football codes provides an increasingly lucrative platform for companies looking to capture a share of this emerging market while it goes through a significant growth phase.

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ROY MORGAN LIMITED

Tuivasa-Sheck becomes first Kiwi to win Dally M Medal

Original article by Christian Nicolussi
The Sydney Morning Herald – Page: 43 : 27-Sep-18

New Zealand Warriors captain Roger Tuivasa-Sheck has won the National Rugby League’s 2018 Dally M Medal for player of the year. The Newcastle Knights’ Kalyn Ponga was the runner-up, and the winner of the prestigious award was not decided until the final round of votes were counted. Tuivasa-Sheck’s performance in 2018 has been widely attributed as a key contributor to the Warriors’ on-field success during a season in which the team exceeded expectations by making the finals. Melbourne Storm’s Cameron Smith has been named captain of the year.

CORPORATES
NATIONAL RUGBY LEAGUE, NEW ZEALAND WARRIORS LIMITED, NEWCASTLE KNIGHTS LIMITED, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED

Football participation stabilises with more women playing

Original article by Roy Morgan
Market Research Update – Page: Online : 26-Mar-18

A Roy Morgan Single Source survey has found that the number of Australians aged 14+ who play football (of any code) has fallen from 2.2 million in the year to December 2013 to 19.5 million in the year to December 2017. While the number of football participants has fallen by 12.1 per cent overall, Rugby Union has recorded the biggest fall (down 29.4% to 178,000 participants), followed by soccer (down 10% to 1.36 million). Australian Rules is down just 4.3% to 604,000 participants, and Rugby League is down 8.7% to 327,000 participants. Against the trend of the overall decline in participation is the rising number of women participating in all forms of football. Analysis shows there are now 548,000 women participating regularly or occasionally in any of the four leading football codes, up 4.4% since 2013.

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ROY MORGAN LIMITED

Back to the drawing board for Footy Show

Original article by Darren Davidson
The Australian – Page: Online : 12-Mar-18

Nine director of sport Tom Malone is planning to make some tweaks to the rugby league version of the "Footy Show", after some aspects of the first program for 2018 were seen as somewhat underwhelming by viewers. The show underwent a number of changes during the off-season, with Erin Molan replacing Paul Vautin as host and former executive producer Glenn Pallister no longer with the show. Meanwhile, ratings for Nine’s first rugby league match of the season, which saw St George Illawarra Dragons beat the Brisbane Broncos 34-12, were down 5.6 per cent year-on-year.

CORPORATES
NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NATIONAL RUGBY LEAGUE, NEWS CORPORATION – ASX NWS, FOX SPORTS AUSTRALIA PTY LTD

Ratings fail to capture full picture of Grand Final viewership

Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Oct-17

Two Roy Morgan Snap SMS surveys taken after the weekend’s AFL and NRL Grand Finals show that millions more Australians watched the two showpiece events than were captured by conventional "5 City Metro’ ratings figures. A Roy Morgan Snap SMS survey taken on Sunday showed that 8.4 million Australians aged 18+ (44.5%) watched the AFL Grand Final, which is much higher than suggested by the official Channel 7 "5 City Metro" ratings of 2.7 million. A further Roy Morgan Snap SMS survey taken on Monday showed that 6.5 million Australians aged 18+ (34.5%) watched the NRL Grand Final; again, this is much higher than suggested by the official Channel 9 "5 City Metro" ratings of 2.3 million. Roy Morgan Research executive chairman Gary Morgan says the good news for Grand Final advertisers and sponsors is that millions of Australians watched the games on TV outside the traditional "5 City Metro" markets, and millions more watched the games at a friend’s house, in a pub or hotel, at the ground or streaming via an app or website.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, SEVEN NETWORK LIMITED, NINE NETWORK AUSTRALIA LIMITED

6.5 million Australians watched the NRL Grand Final

Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Oct-17

A special snap Roy Morgan SMS survey shows that 6.5 million Australians (34.5%) aged 18+ watched the 2017 NRL Grand Final and a further 1.6 million (8.5%) watched "Just the Highlights", while 10.8 million Australians (57%) did not watch the NRL decider. Of the 6.5 million Australians who watched the NRL Grand Final, 4.9 million (25.5%) primarily watched the game on TV, 330,000 (2%) watched at a friend’s house, 170,000 (1%) watched at a Pub/Hotel, 90,000 (0.5%) watched via an App/Website, 80,000 (0.5%) were at ANZ Stadium while a further 90,000 (0.5%) watched in a different way and 860,000 (4.5%) did not say. Analysis by State shows that 2.4 million people in New South Wales watched the NRL Grand Final, as well as 2 million Queenslanders and 1.4 million Victorians, while analysis by gender shows that more men (3.6 million) than women (2.9 million) watched the NRL Grand Final and a further 820,000 men and 830,000 women watched "Just the Highlights".

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL RUGBY LEAGUE, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, NORTH QUEENSLAND COWBOYS

Never before, never again: Storm farewell era of big three with premiership triumph

Original article by Michael Chammas
The Sydney Morning Herald – Page: Online : 2-Oct-17

Melbourne Storm have won the 2017 NRL Premiership, defeating the North Queensland Cowboys by 34 to 6. Melbourne had led the match, played before an audience of 79,722 at ANZ Stadium, by 18-0 at half time. Melbourne’s Billy Slater was named player of the match, winning the Clive Churchill Medal, while the game was quite likely Cooper Cronk’s last one as an NRL player.

CORPORATES
MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, NATIONAL RUGBY LEAGUE, NORTH QUEENSLAND COWBOYS, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Nine kicks a ratings winner with Origin

Original article by Stephen Brook
The Australian – Page: 3 : 14-Jul-17

Data from OzTAM shows that the Nine Network’s broadcast of the third rugby league State of Origin match boasted an average national audience of 3.66 million people on 12 July. This includes 2.49 million viewers in the five major capital cities and 1.12 million in regional areas. Nine lifted its audience share to 40.5 per cent as a result of the rugby league coverage, while Seven Network had a 10.8 per cent share of viewers.

CORPORATES
NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, TEN NETWORK HOLDINGS LIMITED – ASX TEN, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS)

Finals football shows television is far from dead

Original article by Max Mason
The Australian Financial Review – Page: 13 : 4-Oct-16

Seven West Media CEO Tim Worner says the high ratings for the AFL and NRL grand finals demonstrates the continued strength of traditional broadcast television. The Seven Network’s coverage of the AFL grand final attracted an average national audience of almost 4.1 million, while the Nine Network’s NRL broadcast was viewed by a national average audience of about 3.7 million.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NINE NETWORK AUSTRALIA LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, WESTERN BULLDOGS FOOTBALL CLUB, CRONULLA SHARKS, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, NETFLIX INCORPORATED, FACEBOOK INCORPORATED

Finals fever part 2: Storm and Sharks fans compared

Original article by Roy Morgan Research
Market Research Update – Page: online : 29-Sep-16

A Roy Morgan Single Source survey has found that Melbourne Storm and Cronulla Sharks have very different-sized fan bases. As of June 2016, Melbourne Storm was the second-most popular team in the National Rugby League (after the Brisbane Broncos), with 836,000 supporters – no less than 15.1% of total NRL fans. In contrast, the Sharks’ 202,000 supporters account for 3.7% of the League’s total fans. While it is relatively small, the Sharks fan base is noteworthy for being composed of more women than men. Almost 65% of Sharks supporters are female. On the other hand, nearly 61% of Storm fans are men.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL RUGBY LEAGUE, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, CRONULLA SHARKS, BRISBANE BRONCOS RUGBY LEAGUE CLUB LIMITED