Original article by Roy Morgan
Market Research Update – Page: Online : 29-Sep-21

New Roy Morgan data shows that since the COVID-19 pandemic began there has been a sustained increase in how Australians view freedom compared to the law of the land. Some 29.3% of Australians aged 14+ now agree that ‘Freedom is more important than the law’ – an increase of almost 8% points compared to the March 2020 quarter (21.6% of Australians), just prior to the onset of the pandemic. Agreement with this statement jumped 7% points in the June 2020 quarter to 28.6% of Australians and has remained between 27-31% over the last year. Meanwhile, 24.9% of women now agree with the statement, an increase of 8.4% points from the March 2020 quarter and close to the high of 25.2% reached in the March 2021 quarter; 33.8% of men also agreed with the statement in the June 2021 quarter, an increase of 6.8% points from the March 2020 quarter and above the pre-pandemic high of 32% reached briefly in the June 2019 quarter. The data comes from Roy Morgan Single Source, the nation’s largest and longest-running program of research into consumer behaviour and attitudes, continuously conducted year-round.

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