SHAMPOOS – AUSTRALIA

Head & Shoulders shakes off shampoo competition

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Original article by Roy Morgan
The Australian Financial Review – Page: Online : 1-Aug-19

A Roy Morgan Single Source survey shows that more than 15.7 million Australians aged 14+ bought shampoo in an average six months in the year to March 2019. Head & Shoulders is bought by 16.4% of shampoo buyers, up 1.9% points from four years ago. Alberto is now bought by 13.8% of shampoo buyers (up 1.2% points since 2015), TRESemme is up 1.2% points to 13.6%, Pantene is up 0.7% points to 12.8% and Dove is up 1.7% points to 6.6%. Meanwhile, Procter & Gamble is the leading manufacturer of shampoo brands in Australia, with nearly a third of shampoo buyers (32.4%) purchasing one of their brands such as Head & Shoulders, Pantene and Herbal Essences (Clairol). Men comprise over three-fifths of all Head & Shoulders shampoo buyers, while Alberto is the leading shampoo brand for women.

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ROY MORGAN LIMITED, PROCTER AND GAMBLE AUSTRALIA PTY LTD

Hair goals: Alberto and Head & Shoulders jostling for shampoo supremacy

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Nov-16

A Roy Morgan Single Source survey has found that nearly three-quarters of the population buy shampoo in an average six months, with two very different brands currently vying for best-seller status: Alberto and Head & Shoulders. In the year to June 2016, 73.9% of Australians (14.5 million people) purchased shampoo at least once in an average six months. Some 14.5% of them purchased Alberto shampoo, just ahead of the 14.1% who bought Head & Shoulders. This represents a healthy year-on-year increase for Alberto (up from 12.8%), allowing it to overtake Head & Shoulders (down from 14.5%). Pantene (which, like Head & Shoulders, is part of the Proctor & Gamble stable) is third-most popular shampoo brand, purchased by 12.5% of shampoo buyers in an average six months. Palmolive (11.7%) and Tresemmé (11.0%) complete the top five.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ALBERTO CULVER AUSTRALASIA, PROCTER AND GAMBLE COMPANY, TRESEMME AUSTRALIA, GARNIER FRUCTIS, SCHWARZKOPF PTY LTD