Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Mar-15

A Roy Morgan Single Source survey has found that 4.8 per cent of Australians aged +14 regularly or occasionally go skiing or snowboarding. The survey, which was carried out in the year to December 2014, also shows that 46 per cent of skiers/snowboarders say they would like to visit at least one of Australia’s snow areas within the next two years. Some 30 per cent would like to visit Snowfield/High Country destinations in New South Wales, ahead of such destinations in Victoria (19 per cent). Meanwhile, 53 per cent of skiers/snowboarders in NSW/ACT and 47 per cent of those in Victoria cite a home-state destination

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