SKIN – CARE AND HYGIENE – AUSTRALIA

More men are using skincare; up over 20% compared to five years ago

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Oct-25

New data from Roy Morgan shows that there was 20.7% growth in male skincare routines over the five years to June 2025, making male self-care more prominent than ever. In total, 14.4 million Australians aged 14+ said they have used skincare products in the 12 months to June 2025, compared to 13 million in the year to June 2021; this is an increase of over 1 million Australians (10.1% growth) over the past five years. Some 43.4% of men now use skincare products, up from 40.5% five years ago; the number of women who use skincare products has fallen to 81.5%, down from 82.5% five years ago. Meanwhile, the number of Australians who now have a skincare routine has grown from 7,671,000 to 8,649,000; this is a rise of 979,000 (12.8% growth over the last five years). While more people are reporting to have a skincare routine, the number of those who do is growing at a faster rate; with the gap between the two groups widening.

CORPORATES
ROY MORGAN LIMITED

New legislation banning sale of animal-tested cosmetics and skincare in line with public sentiment

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Mar-17

A Roy Morgan Single Source survey has found that in the year to December 2016, 46% of Australian women aged 14+ who use cosmetics nominated "Not tested on animals" as a feature that is important to them when purchasing make-up. This compares with 41% in the year to December 2012. Concern about animal testing is also becoming more widespread among Australian women when buying skincare products. The proportion of women who agree that it is important for the skincare products they purchase to be cruelty-free has risen from 39% to 44% per cent since 2012.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Aussie men facing up to skincare

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jul-16

A Roy Morgan Single Source survey has found that 3.7 million Australian men aged 14+ purchased at least one skincare product in any given six months during the year to March 2016. While this equates to a much lower proportion (37.9 per cent) than women (83.7 per cent) who bought skincare products in the same period, it is still a sizeable market. The survey also shows that 26.8 per cent of Australian men purchase hand-and-body lotion in an average six months, ahead of facial moisturiser (21.5 per cent) and facial cleanser (17.8 per cent). Meanwhile, Nivea (17.9 per cent) is the most popular brand among Australian men, followed by L’Oreal (5.8 per cent) and Olay (5.0 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, NIVEA, L’OREAL AUSTRALIA PTY LTD, OLAY

Nivea number one with Australian women

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-15

A Roy Morgan Single Source survey has found that 76.6 per cent of Australian women aged 14+ buy face-care products (moisturiser and/or cleanser) and 68.3 per cent buy hand and/or body lotion in an average six-month period. The survey, which was carried out in the year to March 2015, also shows that the Nivea brand of face-care products is bought by 13.2 per cent of Australian women, ahead of Olay (12.1 per cent) and Neutrogena (5.7 per cent). Meanwhile, 11.3 per cent of Australian women buy Nivea hand and/or body lotion in an average six months, while 9.1 per cent buy Vaseline Intensive Care.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NIVEA, OLAY, NEUTROGENA CORPORATION, VASELINE INTENSIVE CARE, AVON, AVEENA, DOVE, L’OREAL AUSTRALIA PTY LTD