SMARTPHONES – AUSTRALIA

‘Never going back’: pandemic pushes more to digital wallets

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Original article by Finbar O’Mallon
The Australian Financial Review – Page: 3 : 8-Mar-21

Travis Tyler from neobank 86 400 suggests the pandemic has had a bigger impact on the future of banking than the banking royal commission. He notes hygiene concerns have prompted an increase in the number of people using digital wallets in preference to traditional wallets, with financial broker firm Savvy revealing almost 50 per cent of Australians have set up a digital wallet in the past year, while almost half of those people surveyed by Savvy prefer paying with their digital wallet. Marcus Crafter, a developer with digital bank Up, claims that Australians are "never going back to cash".

CORPORATES
86400 PTY LTD, SAVVY, UP, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB

Google faces court case over misled users

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Original article by David Swan, Elias Visontay
The Australian – Page: 1 & 6 : 30-Oct-19

The Australian Competition & Consumer Commission has launched legal action against digital giant Google for misleading users of Android smartphones with regard to the amount of data it collects and how the data would be used. Amongst other things, the ACCC contends that Google failed to inform consumers that it would continue to receive location data from their smartphones if they switched off the ‘location history’ option. Google faces potential fines of up to $10m or 10 per cent of its annual turnover if the alleged breaches of Australian consumer law are proven in the Federal Court.

CORPORATES
GOOGLE INCORPORATED, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, FEDERAL COURT OF AUSTRALIA

How Optus Xtra could become an advertiser’s dream

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Dec-16

A Roy Morgan Single Source survey has found that 5.9 million Australian smartphone owners aged 14+ (37 per cent) agree that they would be interested in receiving ads on their mobile phone if it reduced their bill. The survey, which was carried out in the year to September 2016, also shows that 27 per cent of this potential mobile advertising audience is aged 14-24, while 26 per cent is aged 25-34. These are often the hardest audiences to reach (and engage) via traditional media advertising. Meanwhile, among smartphone owners who are receptive to mobile advertising, 56 per cent have not read a print newspaper in the last week and 44 per cent have not looked at a print catalogue; 31% have not even flipped through the latest issue of any magazine, and 24 per cent have not made a single trip to the cinema in the last year. On a normal weekday, 31 per cent do not listen to commercial radio and 14 per cent do not watch commercial TV.

CORPORATES
ROY MORGAN RESEARCH LIMITED, SINGTEL OPTUS PTY LTD

What your mobile phone says about you

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Nov-16

A Roy Morgan Single Source survey has found that 79% of Australia’s 16.2 million smartphone owners use either an Apple iPhone or a Samsung handset. The average Apple iPhone owner is 41 years old and earns $54,000 a year – three years younger but with $7,000 more personal income per year than the average Samsung smartphone owner. Some 54% of iPhone owners are women, while 51 per cent of Samsung owners are men. Meanwhile, compared with Apple users, more Samsung owners rent their home, work in sales, clerical or trades roles (or are retired), shop at discount stores, watch commercial television, go to theatre restaurants, play pokies, work on the car, go fishing, or play sports like cricket, lawn bowls, softball or baseball. On the other hand, Apple users are the more likely of the two groups to have a mortgage, work as managers and professionals (or be students), to go to concerts, live theatre, amusement parks and the beach, to listen to commercial radio, and do yoga or pilates.

CORPORATES
ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED

Nexus users are gaga for Google – will Pixel be the all-in-one Google box for the mainstream?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Oct-16

A Roy Morgan Single Source survey has found that 115,000 Australians aged 14+ own a Google Nexus smartphone. The survey, which was carried out in the year to June 2016, also shows that Nexus owners are more likely than users of any other smartphone brand to access other Google products in an average four weeks. Just about all Nexus owners use Google Search, compared with 93 per cent of other smartphone owners. Meanwhile, 95 per cent of Nexus owners visit Google-owned YouTube in an average four weeks (compared with 80 per cent of other smartphone users), 83 per cent use Google Maps (vs 65 per cent), and 72 per cent use Gmail (vs 43 per cent). Roy Morgan’s Technology Adoption Segments finds that almost four in 10 Nexus owners are Technology Early Adopters – more, by far, than users of any other handset brand.

CORPORATES
ROY MORGAN RESEARCH LIMITED, GOOGLE INCORPORATED, YOUTUBE INCORPORATED, APPLE INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED, HTC CORPORATION, SONY CORPORATION, LG ELECTRONICS INCORPORATED, MOTOROLA INCORPORATED, NOKIA OY AB, HUAWEI TECHNOLOGIES COMPANY LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS

iPhone delivers high usage for photos, music and video

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-16

A Roy Morgan Single Source survey has found that almost half of Australia’s 16 million smartphone owners are using an Apple iPhone. They were much more likely than others to use the handset as a camera or for playing videos and music in an average four weeks in the year to June 2016. The survey shows that 85 per cent of iPhone owners take photos on their device, compared with 77 per cent of those with a different brand of smartphone. Likewise, 51 per cent of iPhone owners use it to play music and 32 per cent play videos, compared with 35 per cent and 25 per cent respectively for owners of other smartphones.

CORPORATES
ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED

9 in 10 Aussie teens now have a mobile (and most are already on to their second or subsequent handset)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Aug-16

A Roy Morgan Single Source survey has found that 91 per cent of Australian teens aged 14-17 (or just over one million) have a mobile phone. The survey, which was carried out in the year to June 2016, also shows that 94 per cent of teens who are mobile phone owners have a smartphone, while 75 per cent are already on to their second or subsequent handset. Meawhile, 78 per cent of mobile-owning teens say someone else pays for all or most of their usage charges, and 62 per cent got their current mobile handset brand new. Some 65 per cent are using prepaid and 35 per cent are on a postpaid plan – almost the exact reverse of the ratio in the general population.

CORPORATES
ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, VODAFONE AUSTRALIA LIMITED, VIRGIN MOBILE (AUSTRALIA) PTY LTD, AMAYSIM AUSTRALIA LIMITED – ASX AYS, TPG TELECOM LIMITED – ASX TPM, ALDIMOBILE, BOOST MOBILE

7 million Aussies now ‘can’t live without’ their smartphones

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Jun-16

A Roy Morgan Single Source survey has found that 45 per cent of Australian smartphone owners aged 14+ say they cannot live without their mobile. The survey, which was carried out in the year to March 2016, also shows that 63 per cent of smartphone owners agree that they need the device to help them juggle their work and personal life, while 59 per cent need a smartphone for their personal security, and 54 per cent need it to help them co-ordinate their social life. Analysis by brand shows that 50 per cent of Apple iPhone owners cannot live without their smartphone, compared with 42 per cent of Samsung users, 43 per cent of HTC users and 45 per cent of LG users.

CORPORATES
ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED, HTC CORPORATION, LG ELECTRONICS, NOKIA OY AB, SONY CORPORATION, HUAWEI TECHNOLOGIES COMPANY LIMITED

5.5 million Australians would unlock mobile phone to advertising (for a discount)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Feb-16

A Roy Morgan Single Source survey has found that 37 per cent of Australian smartphone users aged 14+ would be interested in receiving ads on their mobile phone if it reduced their bill. The survey, which was carried out in the year to September 2015, also shows that 47 per cent of Dodo’s smartphone customers would be interested in an ad-supported quid pro quo (47 per cent), followed by customers of Vodafone (44 per cent), Amaysim (43 per cent) and Optus (40 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, DODO AUSTRALIA PTY LTD, VODAFONE AUSTRALIA LIMITED, AMAYSIM AUSTRALIA LIMITED – ASX AYS, SINGTEL OPTUS PTY LTD, LEBARA AUSTRALIA LIMITED, BOOST MOBILE, IINET LIMITED, TPG TELECOM LIMITED – ASX TPM, TELSTRA CORPORATION LIMITED – ASX TLS, VIRGIN MOBILE (AUSTRALIA) PTY LTD, UNLOCKD PTY LTD

Apple Pay: a $1 billion per month potential turnover

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Dec-15

A Roy Morgan Single Source survey has found that 52 per cent of Australians aged 14+ who have a non-bank issued American Express credit card also own an iPhone. The survey, which was carried out in the year to September 2015, also shows that more than 80,000 AMEX card-holders own an iPhone 6. This is the only iPhone model that is capable of accessing Apple Pay, which will be launched in Australia exclusively for AMEX-issued credit card holders.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AMERICAN EXPRESS COMPANY, APPLE INCORPORATED, APPLE PAY, MASTERCARD AUSTRALIA LIMITED, VISA INTERACTIVE, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB