SOCCER – AUSTRALIA

Matildas, netball spark surge in women’s sport

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Original article by Michael Bodey
The Australian – Page: 23 : 10-Aug-15

The popularity of women’s sports is rising although this trend is not reflected in TV broadcasting of sports. According to the Australian Sports Commission, reports on women’s sports constitute only 8.7 per cent of TV sports news coverage. Excellent performance of Australian women at the Netball World Cup and at the quarter-finals of the soccer World Cup will no doubt attract more TV viewers.

CORPORATES
AUSTRALIAN SPORTS COMMISSION, FOOTBALL FEDERATION AUSTRALIA LIMITED, TEN NETWORK HOLDINGS LIMITED – ASX TEN, FOX SPORTS AUSTRALIA PTY LTD, AUSTRALIAN FOOTBALL LEAGUE, NETBALL AUSTRALIA, McGUIRE MEDIA PTY LTD, NETBALL AUSTRALIA

Kicking Matilda: women’s soccer in Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Jun-15

A Roy Morgan Single Source survey has found that the number of Australian women aged 14+ playing football (soccer) either regularly or occasionally rose from 373,000 to 378,000 between April 2010 and March 2015. The number of teenage girls aged 14-17 who play the sport rose from 131,000 to 141,000, boosted primarily by an increase in those who play regularly (78,000, up from 45,000). Participation among young women aged 18-24 remained static at 97,000, but lost ground among the 25-34 age bracket, with only 73,000 taking part in the year to March 2015 (down from 94,000 five years earlier). Football appears to be catching on among women aged 35-49, with participation numbers rising from 43,000 to 56,000.

CORPORATES
ROY MORGAN RESEARCH LIMITED, MATILDAS

A-League win for Fox Sports, SBS

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Original article by Max Mason
The Australian Financial Review – Page: 34 : 18-May-15

Some 13,000 spectators on average attended an A-League match during the 2014-15 season. The competition has also been popular with TV viewers, with SBS reporting 24.6 per cent growth in audience numbers in 2014-15. Meanwhile, Fox Sports notes that pay-TV audience numbers have increased by 45 per cent since the A-League was established in 2005. SBS and Fox Sports jointly paid $A160m for the A-League broadcasting rights in a four-year deal in 2013.

CORPORATES
SPECIAL BROADCASTING SERVICE (SBS), FOX SPORTS AUSTRALIA PTY LTD, FOXTEL MANAGEMENT PTY LTD, THE A LEAGUE PTY LTD, FOOTBALL FEDERATION AUSTRALIA LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, SYDNEY FOOTBALL CLUB, SOCCEROOS, SPINACH ADVERTISING PTY LTD, AUSTRALIAN LABOR PARTY

Summer sport showdown: tennis, cricket and soccer vie for Aussie TV viewers’ attention

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Jan-15

A Roy Morgan Single Source survey has found that 40 per cent of Australians aged 14+ say they almost always or occasionally watch cricket on TV. The survey, which was carried out in the year to September 2014, also shows that 35 per cent of Australians watch tennis and 23 per cent watch soccer. Meanwhile, 52 per cent of Australians aged 65+ almost always or occasionally watch cricket on TV, and 47 per cent watch tennis. In contrast, soccer is most popular among the 35-49 age group (26 per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN OPEN TENNIS, ASIAN FOOTBALL CONFEDERATION