Original article by John Stensholt
The Australian Financial Review – Page: 42 : 7-Jul-14
The 2014 Tour de France cycling event is expected to generate good TV audience ratings for public broadcaster SBS in Australia. It has boosted the number of sponsors by one to five, and they are Skoda, QBE Insurance, Colonial First State, Optus TV/FetchTV and Scenic Tours. For the first of the three weeks, SBS will also still show live matches from the soccer World Cup in Brazil. In cycling news, major sponsor Orica has voiced its confidence in the Australian GreenEDGE team competing in the Tour de France, after rider Daryl Impey returned a positive drug test
CORPORATES
SPECIAL BROADCASTING SERVICE (SBS), ORICA LIMITED – ASX ORI, GREENEDGE CYCLING PTY LTD, SKODA AUTOMOBILOVA AS, QBE INSURANCE GROUP LIMITED – ASX QBE, COLONIAL FIRST STATE GROUP LIMITED, COLONIAL HOLDING COMPANY LIMITED – ASX CNG, SINGAPORE TELECOMMUNICATIONS LIMITED – ASX SGT, SINGTEL OPTUS PTY LTD, FETCHTV PTY LTD, SCENIC TOURS PTY LTD