Original article by Roy Morgan
Market Research Update – Page: Online : 3-Dec-25
New data from Roy Morgan shows that 624,000 Australian children aged 14 and 15 use at least one social media platform in an average four weeks. The research shows exceptionally high reach across the major platforms, with YouTube (95%), Snapchat (87%), Facebook (81%) and Instagram (78%) the most widely used among the 14-15 age group. Significant proportions also use Reddit (70%), TikTok (59%) and X/Twitter (41%), while Twitch (12%) and Threads (9%) remain more niche platforms. The findings come at a pivotal moment, as legislation which comes into force on 10 December aims to ban or significantly restrict social media access for children under the age of 16. With almost all (99.96%) 14-15-year-olds using at least one platform, the potential impact on young Australians, parents, educators and digital providers will be substantial.
CORPORATES
ROY MORGAN LIMITED, YOUTUBE INCORPORATED, SNAPCHAT INCORPORATED, FACEBOOK, INSTAGRAM LLC, REDDIT, TIKTOK, X CORPORATION, TWITCH, THREADS