News Corp bolsters its social media firepower

Original article by Lilly Vitorovich
The Australian – Page: 15 : 16-Dec-19

News Corp Australia has secured an exclusive deal to use the social display technology of US-based Polar. The technology will allow advertisers to run social media ads across the group’s news, entertainment and food websites. The technology will also be combined with the company’s own News Connect data platform. News Corp’s MD for digital solutions, Neil Robinson, says the company’s publications offer a safe environment for brands, which cannot be guaranteed on social media.

CORPORATES
NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, POLAR, FACEBOOK INCORPORATED, TWITTER INCORPORATED, INSTAGRAM LLC

Google hit for billions but EU chief regrets not going harder

Original article by Zoe Samios
The Australian – Page: 4 : 12-Dec-19

The federal government will release details of its formal response to the Australian Competition & Consumer Commission’s digital platforms inquiry on 12 December. Communications Minister Paul Fletcher says the government is working through its response to issues raised by the ACCC. Meanwhile, European Competition Commissioner Margrethe Vestager says that in retrospective she would have taken a "bolder" approach to the anti-trust case against Google. The digital giant was fined more than EUR8bn.

CORPORATES
AUSTRALIA. DEPT OF COMMUNICATIONS AND THE ARTS, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, AUSTRALIA. DEPT OF THE TREASURY, EUROPEAN COMPETITION COMMISSION, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, AUSTRALIA. ATTORNEY-GENERAL’S DEPT, AUSTRALIAN COMMUNICATIONS AND MEDIA AUTHORITY, SEVEN WEST MEDIA LIMITED – ASX SWM, PRIME MEDIA GROUP LIMITED – ASX PRT

2020 visions: big calls for new year

Original article by Max Mason
The Australian Financial Review – Page: 30 & 31 : 9-Dec-19

The CEOs of Australian media, digital media and advertising groups have shared their views on the outlook for their company in 2020 and the media sector in general. Bauer Media Australia CEO Brendon Hill says the deal to acquire Pacific Magazines will increase the publisher’s stability and allow it to increase its focus on the creation of compelling branded content, while Foxtel CEO Patrick Delaney says the pay-TV group’s large customer base will be its biggest advantage in 2020. Southern Cross Media Group CEO Grant Blackley says factors such as weak consumer sentiment and its flow-on effect on the advertising market will be the biggest challenge facing his company in 2020.

CORPORATES
BAUER MEDIA AUSTRALIA PTY LTD, FOXTEL MANAGEMENT PTY LTD, SOUTHERN CROSS MEDIA GROUP LIMITED – ASX SXL, AUSTRALIAN COMMUNITY MEDIA, SEEK LIMITED – ASX SEK, OOH!MEDIA LIMITED – ASX OML, CARSALES.COM LIMITED – ASX CAR, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, HT&E LIMITED – ASX HT1, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, PRIME MEDIA GROUP LIMITED – ASX PRT, SEVEN WEST MEDIA LIMITED – ASX SWM, DOMAIN HOLDINGS AUSTRALIA LIMITED – ASX DHA, STAN ENTERTAINMENT PTY LTD, GOOGLE AUSTRALIA PTY LTD, FACEBOOK AUSTRALIA PTY LTD, TWITTER AUSTRALIA HOLDINGS PTY LTD, TEN NETWORK HOLDINGS LIMITED, REA GROUP LIMITED – ASX REA, FETCHTV PTY LTD, JC DECAUX AUSTRALIA PTY LTD

Coalition wary of content tax on tech giants

Original article by Leo Shanahan, David Swan
The Australian – Page: 5 : 4-Dec-19

Facebook says it supports 15 of the 29 recommendations in the final report of the Australian Competition & Consumer Commission’s digital platforms inquiry. Facebook also rejects suggestions that it has hired lobbyists to influence the federal government’s response to the report, and states that the ACCC’s proposed code of conduct would "unfairly shield" media companies. Meanwhile, the government is said to be concerned that requiring digital players to pay media companies for the use of their content could be perceived as a new tax, which could in turn prompt digital companies to relocate offshore.

CORPORATES
FACEBOOK INCORPORATED, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, GOOGLE INCORPORATED, AUSTRALIA. DEPT OF COMMUNICATIONS AND THE ARTS, AUSTRALIA. DEPT OF THE TREASURY, AUSTRALIA. ATTORNEY-GENERAL’S DEPT

Facebook defends itself against Twiggy Forrest attack

Original article by Patrick Durkin
The Australian Financial Review – Page: 3 : 29-Nov-19

Facebook has responded to claims that it is not doing enough to address the issue of fraudulent advertisements on its platforms. Carolyn Everson, Facebook’s global head of marketing, says it has launched a "massive crackdown" on scam ads and may take legal action against those responsible for them. Mining magnate Andrew Forrest has called for digital platforms to be treated in the same way as traditional media companies. He is among the high-profile Australians whose photos have been used in scam ads published on digital platforms such as Facebook and Google.

CORPORATES
FACEBOOK INCORPORATED, GOOGLE INCORPORATED, TWITTER INCORPORATED, SEVEN WEST MEDIA LIMITED – ASX SWM

Forrest wants tech giants to be accountable for ads

Original article by Max Mason
The Australian Financial Review – Page: 7 : 28-Nov-19

Fortescue Metals Group founder Andrew Forrest argues that technology companies such as Facebook should be treated in the same way as traditional media companies with regard to advertising content that appears on their platforms. He contends that digital companies are not doing enough to address the issue of fraudulent ads, and they must be accountable for the ads that are published on their platforms. Forrest is among a number of high-profile Australians whose images have been used to promote scams on social media platforms.

CORPORATES

Code of conduct needed for market failure: Sims

Original article by Max Mason
The Australian Financial Review – Page: 31 : 18-Nov-19

Australian Competition & Consumer Commission chairman Rod Sims has stressed the need for technology giants such as Google and Facebook to be subject to a code of conduct in their negotiations with traditional media companies. He has identified this as the most important recommendation arising from the ACCC’s inquiry into digital platforms. He notes that technology companies have made some progress in reducing the imbalance in bargaining power, adding that a code would facilitate this process.

CORPORATES
AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, NEWS CORPORATION – ASX NWS, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN WEST MEDIA LIMITED – ASX SWM, TEN NETWORK HOLDINGS LIMITED, SKY NEWS, JUNKEE MEDIA PTY LTD, PEDESTRIAN TV, AUSTRALIAN COMMUNICATIONS AND MEDIA AUTHORITY

Privacy, ads focus of reply to report

Original article by Leo Shanahan
The Australian – Page: 25 : 18-Nov-19

The federal government was slated to release its response to the Australian Competition & Consumer Commission’s inquiry into digital platforms by the end of 2019. However, Treasurer Josh Frydenberg has indicated that this could be delayed until early 2020, noting that the government is "working through the details" of the ACCC’s final report. He has identified digital players’ dominance of advertising revenue and how they collect and monetise users’ data as key concerns.

CORPORATES
AUSTRALIA. DEPT OF THE TREASURY, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, AUSTRALIA. DEPT OF COMMUNICATIONS AND THE ARTS, GOOGLE INCORPORATED, FACEBOOK INCORPORATED

‘We’re here to help’ pledge challenged

Original article by Zoe Samios
The Australian – Page: 23 : 30-Sep-19

Australia’s commercial free-to-air TV networks argue that regulation of digital giants such as Google and Facebook is necessary. Nine Entertainment’s group director of regulatory affairs, Clare Gill, has stressed the need for a regulated response from the federal government, to ensure a level playing field for traditional media companies and digital platforms. Ten’s COO Annabelle Hird has expressed concern that digital platforms’ behaviour will not change unless they are subject to a code of conduct or monitoring by the ACCC.

CORPORATES
NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, CBS CORPORATION, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, FAIRFAX MEDIA LIMITED, INTERNATIONAL NEWS MEDIA ASSOCIATION

Digital titans’ success comes at our expense

Original article by Michael Miller
The Australian – Page: 23 & 25 : 30-Sep-19

The federal government’s response to the Australian Competition & Consumer Commission’s digital platforms inquiry must include legislative action to address the market power of technology platforms. The massive profits generated by these platforms are based on their unfair commercial exploitation of content from companies such as news publishers, and failure to address this issue will result in the loss of more jobs and valuable sources of information for many communities.

CORPORATES
NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, AUSTRALIAN COMMUNICATIONS AND MEDIA AUTHORITY