SOCIAL MEDIA – AUSTRALIA

Twitter: a bird in the hand for 5.4m Australians

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Jun-16

A Roy Morgan Single Source survey has found that 28 per cent of Australians aged 14+ (5.4 million) used Twitter in an average four weeks in the year to March 2016. This represents around 1.75 per cent of Twitter’s self-reported worldwide monthly audience (or around 1 in 57 users). The survey also shows that 38 per cent of Australians aged 14-24 use Twitter in an average month, compared with just 19 per cent of those aged 50+. Analysis by gender shows that 30 per cent of Australian men and 26 per cent of Australian women use Twitter in an average month. Meanwhile, 30 per cent of capital city residents and 23 per cent of people in country areas use Twitter in an average month.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TWITTER INCORPORATED, FACEBOOK INCORPORATED, INSTAGRAM LLC, SNAPCHAT INCORPORATED, MICROSOFT CORPORATION, LINKEDIN CORPORATION

PM picks Facebook to run final encounter

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Original article by Jared Owens
The Australian – Page: 7 : 8-Jun-16

Prime Minister Malcolm Turnbull has confirmed that he will participate in an online debate rather than the "people’s forum" in Brisbane that will be broadcast on Sky News on 8 June 2016. The online debate will be streamed live on Facebook and jointly moderated by the social media group and news.com.au. Opposition Leader Bill Shorten will attend the people’s forum.

CORPORATES
AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, AUSTRALIAN LABOR PARTY, FACEBOOK INCORPORATED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, SKY NEWS, BRISBANE BRONCOS LEAGUES CLUB LIMITED

Facebook and co over-rated, says academic

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Original article by Dominic White
The Australian Financial Review – Page: 31 : 14-Mar-16

Melbourne Business School’s Professor of Marketing, Mark Ritson, has criticised the trend for marketers to shun traditional media in favour of social media. He notes that data from Nielsen indicates that only 46 per cent of people trust advertisements on social media, while 63 per cent trust TV ads and 60 per cent trust print ads. Likewise, just 23 per cent of Australians follow brands via social media, according to data from Sensis.

CORPORATES
MELBOURNE BUSINESS SCHOOL, THE NIELSEN COMPANY (AUSTRALIA) PTY LTD, SENSIS PTY LTD, AUSTRALIAN ASSOCIATION OF NATIONAL ADVERTISERS, SEVEN WEST MEDIA LIMITED – ASX SWM, TEN NETWORK HOLDINGS LIMITED – ASX TEN, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TWITTER INCORPORATED, FACEBOOK INCORPORATED, INSTAGRAM LLC

Fairfax invests in neighbourhood company

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Original article by Max Mason
The Australian Financial Review – Page: 14 : 8-Dec-15

Australian-listed Fairfax Media has paid an undisclosed price for a 25 per cent stake in Nabo, a neighbourhood-based social media network that was founded in November 2014. Seven West Media and venture capital group Reinventure were both among the initial investors in Nabo, and each have a 25 per cent stake in the venture. Fairfax has previously invested in a similar New Zealand social media network called Neighbourly.

CORPORATES
FAIRFAX MEDIA LIMITED – ASX FXJ, NABO COMMUNITY, SEVEN WEST MEDIA LIMITED – ASX SWM, REINVENTURE GROUP PTY LTD, WESTPAC BANKING CORPORATION – ASX WBC, NEIGHBOURLY, NEXTDOOR.COM INCORPORATED, LIVINGSOCIAL

Abbott ahead of PM in social media engagement at least

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Original article by Dominic White
The Australian Financial Review – Page: 4 : 13-Oct-15

Figures from BrandData show that Prime Minister Malcolm Turnbull is less popular on social media than his predecessor, Tony Abbott. Turnbull also trails behind ex-prime ministers Kevin Rudd and Julia Gillard in terms of engagement on Twitter. He boasts 456,000 followers on Twitter, while Rudd has 1.6 million. However, Turnbull is ranked in first place on YouTube.

CORPORATES
AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, BRAND DATA PTY LTD, TWITTER INCORPORATED, YOUTUBE INCORPORATED, FACEBOOK INCORPORATED

Over two thirds of Facebook’s users (and over half of YouTube’s) now visiting via mobile devices

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jun-15

A Roy Morgan Single Source survey has found that almost 13 million Australians aged 14+ visited Facebook in an average four weeks in the year to March 2015, which is 10 per cent higher than in the year to March 2013. Some 68 per cent used a mobile device for some or all of their visitation, up from 45 per cent of total visitors two years ago. Meanwhile, the number of Australians who only use a computer to visit Facebook in an average four weeks has fallen from 6,456,000 in 2013 to 4,162,000 in 2015. There has been a similar shift to mobile devices among YouTube visitors in the last two years, although the majority of visitors to eBay still do so using a computer.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FACEBOOK INCORPORATED, YOUTUBE INCORPORATED, EBAY INCORPORATED

Shutter island: a snapshot of the 4.3 million Australians now sharing photos online

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Feb-15

A Roy Morgan Single Source survey has found that 23 per cent of Australians aged 14+ regularly uploaded pictures to photo-sharing websites in the year to September 2014. This compares with just eight per cent in 2012. The survey also shows that three million Australians uploaded photos via their mobile phone in an average four-week period in the year to September 2014, while 2.5 million used a computer

CORPORATES
ROY MORGAN RESEARCH LIMITED, FACEBOOK INCORPORATED, PINTEREST, INSTAGRAM LLC, TUMBLR INCORPORATED, SNAPCHAT INCORPORATED

On air vs online: YouTube takes on the Tube

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Sep-14

A Roy Morgan Single Source survey has found that 48 per cent of Australians aged 14+ visited YouTube in an average seven-day period in the year to June 2014. The survey also shows that YouTube visitors are 12% more likely than the average Australian to watch no commercial TV on an average weekday, and seven per cent more likely to watch TV for less than two hours. Meanwhile, Facebook visitors are 10 per cent less likely than average to be heavy weekday commercial TV viewers

CORPORATES
ROY MORGAN RESEARCH LIMITED, YOUTUBE INCORPORATED, FACEBOOK INCORPORATED

Firms urged to ride $10bn internal tech wave

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Original article by Damon Kitney
The Australian – Page: 23 : 18-Jul-14

A new report argues that Australian companies could generate about $A9.3bn worth of extra value each year via greater use of "collaborative" technologies. These include popular social media sites such as Twitter and Facebook. The survey, which was undertaken by Deloitte Access Economics on behalf of Google, shows that 50 per cent of respondents have yet to implement a collaborative strategy

CORPORATES
DELOITTE TOUCHE TOHMATSU LIMITED, GOOGLE AUSTRALIA PTY LTD, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, XERO LIMITED – ASX XRO, WOOLWORTHS LIMITED – ASX WOW, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, KOGAN TECHNOLOGIES PTY LTD, FACEBOOK INCORPORATED, TWITTER INCORPORATED

Social media boo-boos: a how not to

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Original article by Kamal Farouque
The Australian Financial Review – Page: 37 : 25-Jun-14

Opera Australia terminated a contract with Georgian opera singer Tamar Iveri over an offensive anti-gay Facebook post. The incident highlights the issue of whether staff should be taken to task over their private affairs. Iveri’s homophobia would have damaged Opera Australia’s brand as well as many audience member’s ability to be drawn in by her performance. Social media breaches by employees are less clear-cut if the employer has a less prominent "brand", the employee lacks a public profile or the comments are less offensive

CORPORATES
OPERA AUSTRALIA, FACEBOOK AUSTRALIA PTY LTD, MAURICE BLACKBURN PTY LTD