{SPAC}MARKETING RESEARCH – AUSTRALIA

New Christmas spending forecasts swell to $66 billion as Aussies set to break new retail records

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-Dec-22

The Australian Retailers Association has bumped up its pre-Christmas spending forecasts by another $2 billion, now predicting that a record $66 billion will be spent in the November to December Christmas trading period. The ARA holiday sales predictions with Roy Morgan forecast a record-breaking spend in the lead up to Christmas, which is up 6.4% on last year’s spending. Out of the states and territories, NSW, Victoria and Queensland have driven most of the projected spike in spending. New South Wales is set to record a $20.8 billion spend (up 7.7%), followed by Victoria with $17.1 billion (up 5.2%), with Queensland spending predicted to top $13.5 billion (up 6.8%). Sensory indulgence is a key theme for spending 2022, with alcohol and food topping the list of intended Christmas gift purchases for this year, followed by gift cards and toys. Men were the most likely to purchase alcohol or food, whilst women were more interested in small inexpensive gifts or novelties, clothing, shoes and sleepwear or books and music.

CORPORATES
AUSTRALIAN RETAILERS ASSOCIATION,{SPAC}ROY MORGAN LIMITED

85% of Australian households have completed the ABS Census despite website problems, Roy Morgan Research finds

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Original article by Roy Morgan Research
Morgan Poll Update – Page: Online : 29-Aug-16

A special snap SMS Morgan Poll has found that 85 per cent of Australian households have now completed the 2016 Census despite problems with the Census website on the designated Census date of 9 August. Roy Morgan Research CEO Michele Levine says clear majorities of all age groups, both genders and in every State have managed to complete the Census since Census night. The remaining 15 per cent of Australian households have another four weeks to complete the online Census forms or face potential fines of up to $A180 per day.

CORPORATES
ROY MORGAN RESEARCH LIMITED,{SPAC}LIBERAL PARTY OF AUSTRALIA,{SPAC}NATIONAL PARTY OF AUSTRALIA,{SPAC}AUSTRALIAN LABOR PARTY,{SPAC}AUSTRALIAN GREENS

The Dick Smith dilemma

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jan-16

A Roy Morgan Single Source survey has found that 1,121,000 Australians aged 14+ shopped at a Dick Smith store in any four weeks during the year to September 2015. Some 82 per cent reported that they were satisfied with their retail experience. Both of these figures are down since September 2011, when some 1,511,000 shoppers passed through the Dick Smith check-outs in an average four weeks, with an 83 per cent satisfaction rating. Betta Home Living, Harvey Norman and Retravision have also seen their customer numbers fall over the last few years (although Betta still managed to increase its satisfaction rating from 83 per cent to 93 per cent during this time).

CORPORATES
ROY MORGAN RESEARCH LIMITED,{SPAC}DICK SMITH HOLDINGS LIMITED – ASX DSH,{SPAC}BETTA HOME LIVING,{SPAC}HARVEY NORMAN HOLDINGS LIMITED – ASX HVN,{SPAC}RETRAVISION (AUSTRALIA) PTY LTD,{SPAC}JB HI-FI LIMITED – ASX JBH

Will three new Costco stores propel the retailer past a million Aussie shoppers in 2016?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jan-16

A Roy Morgan Single Source has found that in the year to September 2015, a total of 667,000 Australians aged 14+ (3.4 per cent) were Costco shoppers (people who visit in an average four-week period and/or say they mainly or sometimes shop there). Of all these Total Costco shoppers, 420,000 (63 per cent) actually shop there in an average four weeks – a proportion well below the 80-90 per cent among Woolworths, Coles, IGA or ALDI shoppers. Each new Costco store adds new shoppers overall, with growth strongest when a new city gets its first outlet. The survey also shows that the wealthiest fifth of Australians by socio-economic status are almost 50 per cent more likely than average to shop at Costco. This AB quintile makes up 29 per cent of all Costco shoppers, and another 25 per cent are in the second-to-top C quintile.

CORPORATES
ROY MORGAN RESEARCH LIMITED,{SPAC}COSTCO WHOLESALE AUSTRALIA PTY LTD,{SPAC}WOOLWORTHS LIMITED – ASX WOW,{SPAC}COLES SUPERMARKETS AUSTRALIA PTY LTD,{SPAC}IGA,{SPAC}ALDI STORES SUPERMARKETS PTY LTD

No joke: are Australians losing their sense of humour?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jan-16

A Roy Morgan Single Source survey, which was carried out in the year to September 2015, has found that just 50 per cent of Australians aged 14+ now cite "something funny" as their top media content preference at least once during the week. Comedy as a genre preference has been declining consistently by around one percentage point a year since 2011, when 54 per cent of Australians said there was at least one point during the week when something funny was their preferred type of content.

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ROY MORGAN RESEARCH LIMITED,{SPAC}NETFLIX INCORPORATED,{SPAC}STAN ENTERTAINMENT PTY LTD

Fewer mobile owners use it for all work and no play

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Jan-15

A Roy Morgan Single Source survey has found that just 7.4 per cent of Australians mobile phone owners aged 14+ used their phone "mainly for business" in the year to September 2014. This compares with about 10 per cent from 2010 to 2011. The proportion of people using their phone "about equally" for business and personal use remained steady until 2014, when there was a slight increase to 13.3%. Around three quarters of those who use their phone about equally for business and personal reasons are paying for it themselves, with only one in four paid for by employers

CORPORATES
ROY MORGAN RESEARCH LIMITED,{SPAC}TELSTRA CORPORATION LIMITED – ASX TLS,{SPAC}SINGTEL OPTUS PTY LTD,{SPAC}VIRGIN MOBILE (AUSTRALIA) PTY LTD,{SPAC}VODAFONE AUSTRALIA LIMITED

Bickford’s cordial: the sweet taste of success

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Sep-14

A Roy Morgan Consumer Source survey has found that 23.9 per cent of Australians aged 14+ bought cordial in an average four-week period in the year to June 2014. This compares with 31 per cent in the year to June 2010. While sales of most cordial brands fell over this period, Bickford’s has bucked the trend. Some 5.5 per cent of Australians bought the brand in the year to June 2014, compared with 3.2 per cent four years earlier. Roy Morgan’s Helix Personas profiling tool shows that members of the high-earning Metrotechs and Leading Lifestyles communities are most likely to buy Bickford’s cordials

CORPORATES
ROY MORGAN RESEARCH LIMITED,{SPAC}BICKFORD’S AUSTRALIA PTY LTD,{SPAC}GOLDEN CIRCLE LIMITED,{SPAC}COTTEE’S,{SPAC}COLES GROUP LIMITED,{SPAC}CASCADE BEVERAGE COMPANY,{SPAC}EXTRA JUICY