AEC’s slow vote count boosts news site traffic

Original article by Darren Davidson
The Australian – Page: 23 : 29-Aug-16

Nielsen Digital Ratings (Monthly) data shows that news websites enjoyed a strong rise in traffic during July, due to the protracted vote count following the 2016 federal election. The ABC overtook news.com.au to become the most-visited free news website, with 6.5 million unique visitors, while the latter boasted 6.2 million. Meanwhile, the paywalled website of "The Australian" recorded a record 1.6 million unique visitors.

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