$4.5b up in flames as visitors cancel

Original article by Fiona Carruthers
The Australian Financial Review – Page: 4 : 17-Jan-20

The Australian Tourism Export Council has advised that 70 per cent of its members have received cancellations because of the bushfires, for trips ranging between $5,000 and $500,000. The decline in overseas visitors booking holidays to Australia is expected to cost the economy at least $4.5 billion by the end of 2020. Tourism Australia has withdrawn its $15 million ‘Matesong’ campaign from the UK market as a result of the bushfires, but ATEC MD Peter Shelley says the federal government needs to fund a new global campaign to promote Australia once the fires subside.

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