SPORT CLOTHES – AUSTRALIA

So long Billabong: kids like Nike (or how sportswear overtook surf-wear on children’s cool list)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Apr-17

Roy Morgan’s Young Australians Survey has found that just 14% of Australian children aged 6-13 considered home-grown surf-wear brand Billabong to be "cool" in the year to December 2016, compared with 46% in the year to December 2007. The proportion of children who consider Rip Curl to be cool has fallen from 33% to 18%. Meanwhile, the proportion of children who consider sportwear brand Nike to be cool has risen from 27% to 39% over the last decade, and 26% now rate Adidas to be cool, up from 22% in 2007.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BILLABONG INTERNATIONAL LIMITED – ASX BBG, RIP CURL PTY LTD, NIKE INCORPORATED, ADIDAS AUSTRALIA PTY LTD, QUIKSILVER INCORPORATED, ROXY CLOTHING, RUSTY, PUMA AG

Action-packed! Gen Z and the rise of athleisure wear

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Nov-16

A Roy Morgan Single Source survey has found that 8.1% of Australians aged 14+ (1.6 million people) bought men’s and/or women’s sportswear in an average four-week period during the year to September 2016, compared with 7.0% in 2011. The survey also shows that Australians’ annual expenditure on sportwear has risen from $A1.1bn to $A1.5bn over this period. While Generation X accounts for the largest share (31.6%) of total dollars spent on sportswear, this is considerably less than their share in 2011 (35.9%). In contrast, Generation Z’s contribution to Australia’s total annual outlay on sportswear has almost doubled in the same period, from 14.2% to 26.4%. Baby Boomers are the only other generation that have grown their share of the total dollars spent on sportswear (currently, they account for 18.6% of total dollars spent, up slightly on 17.9% in 2011).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Women’s active-wear on a winning streak

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Jun-15

A Roy Morgan Single Source survey has found that seven per cent of Australian women aged 14+ buy women’s sportswear in any given four weeks, spending an average of $A74. The survey, which was carried out in the year to March 2015, also shows that 22 per cent of women who participate regularly in combative sports such as boxing and martial arts buy active-wear in an average four-week period. Likewise, women who play tennis (21 per cent), netball (21 per cent) or partake in aerobics (16 per cent) on a regular basis are also well above average for purchasing female sportswear.

CORPORATES
ROY MORGAN RESEARCH LIMITED