SPORTS SPECTATORS – AUSTRALIA

Grand Prix cancellation deals a blow to Rolex & Mercedes

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Mar-20

The Formula 1 season was supposed to begin in Melbourne; however, the coronavirus led to a last-minute cancellation of the race, the first time in its history such a step has been taken. The cancellation is a huge disappointment to the millions of Australians who watch motorsports on TV. It is also a blow to the race’s prominent sponsors. Among Australian fans of Formula 1, and motor racing in general, the two brands that stand out the most when they are asked to name those associated with the Formula 1 Grand Prix are Rolex and Mercedes. Rolex is the naming rights sponsor of the Australian Grand Prix, and 4% of Australians associate the Swiss watch company with the Grand Prix in Melbourne. This brand association rises to 11% of those who occasionally watch Formula 1 on TV, 17% for those who participate in Motor racing, 23% for those who attend motor sport and 25% those who almost always watch Formula 1 on TV. Mercedes is naming rights sponsor for the most successful team, which has now won six Formula 1 World Championships in a row (2014-2019). It is associated with the Australian Grand Prix by 3% of Australians, but this rises to 10% of those who occasionally watch Formula 1 on TV or participate in Motor racing, 13% of those who attend motor sport and 14% of those who almost always watch Formula 1 on TV.

CORPORATES
ROY MORGAN LIMITED, FORMULA ONE, AUSTRALIAN FORMULA ONE GRAND PRIX, ROLEX, MERCEDES-BENZ AG

True commitment or fair-weather fandom: which AFL teams have the most engaged supporters?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Mar-17

A Roy Morgan Single Source survey has found that just over 6.2 million Australians aged 14+ (or 31.5% of the population) reported that they "almost always or occasionally" watched regular season AFL on TV in the year to December 2016. Fans of the North Melbourne Kangaroos (77.5%) and Port Adelaide Power (77.1%) are most likely to watch regular-season matches on TV, while supporters of the Brisbane Lions (46.9%) and Sydney Swans (52.9%) are least likely to do so. Meanwhile, supporters of the Melbourne Demons (48.7%) are far more likely than other teams’ fans to go to an AFL match.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NORTH MELBOURNE FOOTBALL CLUB LIMITED, PORT ADELAIDE FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, SYDNEY SWANS FOOTBALL CLUB, MELBOURNE FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB, WESTERN BULLDOGS FOOTBALL CLUB

Perth AFL fans spend up on corporate grand final tickets

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Original article by John Stensholt, Julie-anne Sprague
The Australian Financial Review – Page: 9 : 23-Sep-15

The Australian Football League has revealed that all 14,000 of its corporate hospitality packages for the 2015 grand final have been sold. CEO Gillon McLachlan has indicated that Perth-based AFL fans have bought about 10,000 of the packages. Meanwhile, Virgin Australia and Qantas will increase capacity on the Perth-Melbourne route during grand final week. The West Coast Eagles and the Fremantle Dockers are both one match away from competing in the grand final.

CORPORATES
AUSTRALIAN FOOTBALL LEAGUE, WEST COAST EAGLES FOOTBALL CLUB, FREMANTLE DOCKERS FOOTBALL CLUB, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, QANTAS AIRWAYS LIMITED – ASX QAN, TELSTRA CORPORATION LIMITED – ASX TLS, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

Marks for marques: new car intention at AFL clubs

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Sep-15

A Roy Morgan Single Source survey has found that almost 7.7 million Australians aged 14+ support an AFL team, and supporters are around 10 per cent more likely than the average to intend to buy a new car in the next four years. The survey, which was carried out in the year to June 2015, also shows that 12.6 per cent of all AFL team supporters intend to buy a new car some time before 2019, compared with 11.5 per cent of all Australians. Meanwhile, 16.1 per cent of North Melbourne Kangaroos supporters intend to buy a new car in the next four years, which is 40 per cent above the norm.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NORTH MELBOURNE FOOTBALL CLUB LIMITED, KANGAROOS FOOTBALL CLUB, MAZDA AUSTRALIA PTY LTD, HAWTHORN FOOTBALL CLUB, AUDI AUSTRALIA PTY LTD, SYDNEY SWANS FOOTBALL CLUB, VOLKSWAGEN AUSTRALIA, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, ADELAIDE CROWS FOOTBALL CLUB, FREMANTLE FOUNDATION LIMITED, DVG HYUNDAI, WEST COAST EAGLES FOOTBALL CLUB, GOLD COAST FOOTBALL CLUB LIMITED, RICHMOND FOOTBALL CLUB, PORT ADELAIDE FOOTBALL CLUB, FIAT AUTO SPA, JEEP AUSTRALIA, RENAULT HOLDINGS PTY LTD, ST KILDA FOOTBALL CLUB, MELBOURNE FOOTBALL CLUB, AUTOMOTIVE HOLDINGS GROUP LIMITED – ASX AHG

1 in 8 domestic travellers to Melbourne attends a live sporting match or race

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Apr-15

A Roy Morgan Single Source survey has found that 4.5 per cent of Australians aged 14+ attended a sporting event on their most recent domestic holiday. The survey also shows that 12.8 per cent of domestic travellers to Melbourne attended at least one spectator sporting event in the two years to December 2014, ahead of Adelaide (8.5 per cent) and Darwin (6.7 per cent). Sports tourists are also 76 per cent more likely to go to nightclubs or bars and 42 per cent more likely to go shopping than the average holiday-maker

CORPORATES
ROY MORGAN RESEARCH LIMITED

Women watching cricket and going to matches – but it’s still a boy’s club online

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Feb-15

A Roy Morgan Single Source survey has found that about 450,000 Australians aged 14+ visit the ESPN Cricinfo website in any average four weeks throughout the year, but just 9.5 per cent of visitors (or 43,000) are women. However, women account for 19 per cent (or 121,000) of the 640,000 monthly visitors to the Cricket Australia site. Meanwhile, more than a million women "almost always" watch Test or One-Day matches on TV, and around 800,000 watch Twenty20 matches. Women also comprise a third of Australians who went to a Twenty20 match in the past year, 29 per cent of those who attended a One-Day match and 26 per cent of those who attended a Test match

CORPORATES
ROY MORGAN RESEARCH LIMITED, CRICKET AUSTRALIA, ESPN INCORPORATED, CRICINFO

Australia a huge winner off the field

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Original article by David Sygall
The Sydney Morning Herald – Page: 9 : 30-Jan-15

More than 560,000 people have attended Asian Cup matches in Australia during January 2015. Each match in the tournament has averaged 20,000 spectators, while matches in which Australia did not play have attracted an average of almost 15,000. The Asian Cup has also generated strong interest abroad, with a record 95 million TV viewers in China watching the semi-final between Australia and China

CORPORATES
ASIAN FOOTBALL CONFEDERATION, SOCCEROOS, FOOTBALL FEDERATION AUSTRALIA LIMITED

Rabbitohs and Bulldogs fans set to go animal crackers!

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Oct-14

A Roy Morgan Single Source survey has found that 56 per cent of the Bulldogs’ 355,000 fans are men. In contrast, men account for 59 per cent of the 462,000 supporters of the rival 2014 National Rugby League Grand Final team, the South Sydney Rabbitohs. The survey, which was carried out in the year to August 2014, also shows that Bulldogs supporters are more likely to be a financial member of their team, while Rabbitohs supporters are more likely to play rugby league themselves

CORPORATES
ROY MORGAN RESEARCH LIMITED, BULLDOGS RUGBY LEAGUE CLUB LIMITED, SOUTH SYDNEY RUGBY LEAGUE CLUB, NATIONAL RUGBY LEAGUE

The drinking habits of AFL supporters

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Sep-14

A Roy Morgan Single Source survey has found that 35 per cent of Australians aged 18+ watch the AFL Grand Final on TV. The survey, which was carried out in the year to June 2014, also shows that Brisbane Lions fans are 1.5 times more likely than the average Australian to drink rum in an average four week-period, and 29 per cent more likely to drink premium or imported beer. Meanwhile, Melbourne Demons fans are 79 per cent more likely than the average Australian to drink red wine in an average four weeks, and 92 per cent more likely to have drunk champagne or sparkling wine

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, BRISBANE LIONS FOOTBALL CLUB, MELBOURNE FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB, SYDNEY SWANS FOOTBALL CLUB, ADELAIDE CROWS FOOTBALL CLUB, GREATER WESTERN SYDNEY FOOTBALL CLUB, WESTERN BULLDOGS FOOTBALL CLUB, PORT ADELAIDE FOOTBALL CLUB, CELLARBRATION PTY LTD, TYRRELL’S WINES

TV networks not on the same wavelength: Why NRL clubs want more Sunday games

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Original article by Brad Walter
The Sydney Morning Herald – Page: 46 : 19-Aug-14

The Nine Network and Fox Sports like National Rugby League (NRL) matches to be scheduled on Thursday nights, as the timeslot attracts high ratings. However, attendance at Thursday night matches tend to be low, and NRL teams suggest that playing matches on Sunday afternoons would draw a much bigger crowd. Likewise, Monday night matches are popular with TV viewers but often attract low crowd numbers

CORPORATES
NATIONAL RUGBY LEAGUE, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FOX SPORTS AUSTRALIA PTY LTD, BULLDOGS RUGBY LEAGUE CLUB LIMITED, SOUTH SYDNEY RUGBY LEAGUE CLUB, BRISBANE BRONCOS RUGBY LEAGUE CLUB LIMITED, SYDNEY ROOSTERS RUGBY LEAGUE FOOTBALL, GOLD COAST TITANS, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, ST GEORGE ILLAWARRA DRAGONS, PARRAMATTA RUGBY LEAGUE CLUB, GEELONG FOOTBALL CLUB, CARLTON FOOTBALL CLUB, AUSTRALIAN FOOTBALL LEAGUE, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, MANLY WARRINGAH DISTRICT RUGBY LEAGUE FOOTBALL CLUB, NEWCASTLE KNIGHTS LIMITED, NEW ZEALAND WARRIORS LIMITED