Original article by Roy Morgan
Market Research Update – Page: Online : 19-Nov-25

New data from Roy Morgan shows that 32% of Australian households (more than 3.3 million) now have some form of solar energy system, such as a solar hot water system, a solar heated swimming pool or rooftop solar panels with or without battery systems. These figures include 27% of households with solar panels and 5% with both solar panels and storage batteries. Western Australians are leading the way in solar panel ownership (37%) along with South Australian households (also 37%), followed by Queensland (33%). Households in these States are more likely to have solar panels than an average Australian household. Meawhile, households in South Australia and the Northern Territory (Darwin and Alice Springs) have a higher take-up of solar batteries (9% and 7% of households, respectively) compared to the national average (5%). While ownership of solar power storage batteries is at a much lower rate compared to solar panels, the federal government’s Cheaper Home Batteries Program is set to boost the future take-up of storage batteries nationwide.

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