Original article by Jake Mitchell
The Australian – Page: 25 : 20-Jun-16
Mark Britt, the CEO of iFlix, says the Asia-focused subscription video-on-demand group aims to expand into emerging markets such as Africa and the Middle East. Britt believes that there is the scope for a company worth billions of dollars to be established in such markets over the next decade or so, as the shift from traditional broadcast TV gathers pace. He notes that customising iFlix’s product offerings to suit each market has given it an advantage over Netflix, as has its willingness to adjust its content mix to comply with local cultural standards.
CORPORATES
IFLIX LIMITED, NETFLIX INCORPORATED, SKY PLC, TELKOM INDONESIA, EVOLUTION MEDIA CAPITAL, METRO-GOLDWYN-MAYER INCORPORATED, CATCHA GROUP, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC