Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Sep-16
A Roy Morgan Single Source survey has found that 50 per cent of Australians aged 14+ (9.8 million) had access to one or more types of paid TV services in their home in the six months to August 2016. The survey also shows that 28 per cent of Australians (5,595,000 people) have Subscription Video on Demand, while 27 per cent (5,309,000) have linear pay-TV. The bulk of SVOD’s growth is attributable to Netflix, but other services can now be found in the homes of around 1.4 million Australians. However, over 60 per cent of these subscribers also have Netflix.
CORPORATES
ROY MORGAN RESEARCH LIMITED, FOXTEL MANAGEMENT PTY LTD, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, PRESTO ENTERTAINMENT PTY LTD, QUICKFLIX LIMITED – ASX QFX, YOUTUBE RED, FOXTEL PLAY, FETCHTV PTY LTD