Original article by Roy Morgan
Market Research Update – Page: Online : 8-Mar-19

A Roy Morgan Young Australian Survey has found that Wonder Woman is the favourite superhero for kids aged 6-13. An estimated 394,000 kids picked Wonder Woman as their favourite superhero in the year to December 2018, up 137,000 from the previous year. Wonder Woman’s biggest supporters are unsurprisingly young girls, picked by 383,000 girls in 2018, up 131,000 from a year ago. However, Wonder Woman has yet to win over the boys, picked by only 11,000 boys. Roy Morgan CEO Michele Levine says Wonder Woman’s appeal as a leading superhero is growing and with Captain Marvel opening in Australia this week, ‘Female-centred’ superhero films are a new growth area for film makers looking to cash in on the appeal of ‘Female-led’ movies.

CORPORATES
ROY MORGAN LIMITED

Original article by Roy Morgan
Market Research Update – Page: Online : 24-Sep-18

New research from Roy Morgan shows that an estimated 368,000 Australians aged 6-13 years old picked Wonder Woman as their favourite superhero in the year to June 2018, while 303,000 named former leader Batman. Wonder Woman’s popularity as a superhero has more than doubled over the past two years (up by 192,000 to 368,000) following the release of the highly successful Wonder Woman film in 2017. In contrast, DC Comics stablemate Batman fell in popularity over the last two years, down 80,000 to 303,000. Overall, DC Comics characters filled four of the top five superhero spots in the latest Roy Morgan Young Australian Survey, with Superman in fourth on 118,000 and The Flash in fifth on 90,000. The top-rating superhero for rival Marvel comics was Spiderman, picked by 170,000 kids and up an impressive 36,000 from two years ago. Three other Marvel comics superheroes made the top eight favourite superheroes in 2018, including The Incredible Hulk (76,000), Iron Man (73,000) and Captain America (61,000).

CORPORATES
ROY MORGAN LIMITED, DC COMICS, MARVEL ENTERTAINMENT GROUP INCORPORATED