TARGET MARKETING – AUSTRALIA

Echo to zero in on wealthy VIP gamblers

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Original article by Perry Williams
The Australian Financial Review – Page: 15 & 20 : 22-Jul-15

Australian-listed Echo Entertainment Group has signalled that its new casino in Brisbane will aim to derive a significant proportion of its revenue from Asian high-rollers. CEO Matt Bekier notes that high-rollers account for about 30 per cent of revenue at The Star casino in Sydney, and the new gaming venue will seek to emulate this. The $A2bn casino at Queen’s Wharf is slated to open in 2022, and will compete with The Star and Crown Resorts’ gaming venues for high-roller patronage.

CORPORATES
ECHO ENTERTAINMENT GROUP LIMITED – ASX EGP, THE STAR, CROWN RESORTS LIMITED – ASX CWN, CHOW TAI FOOK ENTERPRISES LIMITED, FAR EAST CONSORTIUM INTERNATIONAL LIMITED, SHANGHAI GREENLAND GROUP COMPANY LIMITED, TREASURY CASINO AND HOTEL, QUEENSLAND. DEPT OF STATE DEVELOPMENT, TRADE AND INNOVATION, DEUTSCHE BANK AG

Vodafone packages discounted mobile products for SMB

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Original article by David Ramli
The Australian Financial Review – Page: 15 & 20 : 15-Jul-15

Vodafone Australia currently boasts about six per cent of the nation’s small business telecommunications market, but it aims to lift this to 18 per cent by 2019. Vodafone’s Stuart Kelly expects this segment of the market to be worth more than $A5bn by 2019, compared with $A4.5bn at present. As part of its strategy to target small business customers, Vodafone will launch new mobile telephone packages under its "Ready Business" brand.

CORPORATES
VODAFONE AUSTRALIA LIMITED, VODAFONE HUTCHISON AUSTRALIA PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, UECOMM LIMITED

Analyse Media Spend by Helix Personas

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Jun-15

Roy Morgan Research has partnered with BigDatr to profile every advertising campaign by Helix Personas, Roy Morgan’s geo-digital psychographic segmentation. BigDatr monitors the highly-competitive Australian advertising landscape to empower marketers with an ability to visually analyse when and where their advertising investments are placed. BigDatr also tracks competing brands so a brand owner can see where their competitors are advertising and the message they are using. Helix Personas is now integrated into the BigDatr platform, which allows marketers to quickly compare the targeted audience brief against what has actually been delivered. It also allows advertisers and their agencies to compare who they are targeting versus their competitors.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BIG DATR PTY LTD

Dymocks targets the right sort of lovers

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Original article by Sue Mitchell
The Australian Financial Review – Page: 17 : 10-Sep-14

IBISWorld forecasts that sales of books and print newspapers will decline by 3.8 per cent annually over the next five years due to the growth of digital alternatives. Dymocks is defying this trend, recording same-store sales growth of eight per cent in 2013-14, and by almost 10 per cent overall. MD Steve Cox notes that the retailer’s use of data analytics to more accurately target members of its customer loyalty program has boosted sales

CORPORATES
DYMOCKS BOOKSELLERS PTY LTD, IBISWORLD PTY LTD, AMAZON.COM INCORPORATED, THE BOOK DEPOSITORY LIMITED, WOOLWORTHS LIMITED – ASX WOW, MYER HOLDINGS LIMITED – ASX MYR, DAVID JONES LIMITED