It’s official: Social media is ubiquitous among 14-15 year old Australians

Original article by Roy Morgan
Market Research Update – Page: Online : 3-Dec-25

New data from Roy Morgan shows that 624,000 Australian children aged 14 and 15 use at least one social media platform in an average four weeks. The research shows exceptionally high reach across the major platforms, with YouTube (95%), Snapchat (87%), Facebook (81%) and Instagram (78%) the most widely used among the 14-15 age group. Significant proportions also use Reddit (70%), TikTok (59%) and X/Twitter (41%), while Twitch (12%) and Threads (9%) remain more niche platforms. The findings come at a pivotal moment, as legislation which comes into force on 10 December aims to ban or significantly restrict social media access for children under the age of 16. With almost all (99.96%) 14-15-year-olds using at least one platform, the potential impact on young Australians, parents, educators and digital providers will be substantial.

CORPORATES
ROY MORGAN LIMITED, YOUTUBE INCORPORATED, SNAPCHAT INCORPORATED, FACEBOOK, INSTAGRAM LLC, REDDIT, TIKTOK, X CORPORATION, TWITCH, THREADS

PM in push for ban on social media for teens

Original article by Phillip Coorey, Gus McCubbing
The Australian Financial Review – Page: 6 : 10-Sep-24

Prime Minister Anthony Albanese has committed to introducing legislation that would impose a nationwide ban on teenagers using social media and to do so prior to the next election. In announcing the proposed ban, Albanese has taken his inspiration from South Australian Premier Peter Malinauskas, who is seen as the driving force behind the idea. The proposed nationwide ban will draw on the work done for SA by former High Court judge and the legislative structure already developed by South Australia, while Snapchat would be the app most impacted by the proposed ban.

CORPORATES
AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, HIGH COURT OF AUSTRALIA

Teenagers experiencing intimate partner violence at troubling rates, research finds

Original article by Sacha Payne
abc.net.au – Page: Online : 1-Nov-23

Data from the Australian Institute of Family Studies shows that nearly one-third of teenagers aged 18-19 have experienced violence from an intimate partner in the last year. This includes emotional, physical and sexual abuse, with the latter being more prevalent among teenage women. AIFS senior research officer Karlee O’Donnell says that many participants in the survey reported being subjected to two or three types of intimate violence. The AIFS’s Growing Up in Australia longitudinal study is one of the largest of its type in the world, and it is undertaken in partnership with Roy Morgan and the federal Department of Social Services.

CORPORATES
AUSTRALIAN INSTITUTE OF FAMILY STUDIES, ROY MORGAN LIMITED, AUSTRALIA. DEPT OF SOCIAL SERVICES

Girls given mobile phones before boys (thanks, Dad!)

Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Nov-16

The latest Roy Morgan Young Australians Survey has found that 69% of girls aged 6-13 own a personal mobile phone, compared with 64% of boys. However, just 3% of boys and 2% of girls aged 6-7 own a mobile phone. This rises to 12 per cent of girls and 5% of boys aged 8-9. The gap between girls and boys becomes starkest at age 10 and 11, when an additional 17% of girls get a phone, compared with 15% of boys, while a further 41% of boys and 38% of girls aged 12-13 own their own phone. Meanwhile, a Roy Morgan Single Source Survey of Australians aged 14+ has found that 19 per cent of girls and 16 per cent of boys aged 14-15 have their own mobile phone. By the end of their teens, 98% of men and 99% of women have their own mobile phone.

CORPORATES
ROY MORGAN RESEARCH LIMITED

9 in 10 Aussie teens now have a mobile (and most are already on to their second or subsequent handset)

Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Aug-16

A Roy Morgan Single Source survey has found that 91 per cent of Australian teens aged 14-17 (or just over one million) have a mobile phone. The survey, which was carried out in the year to June 2016, also shows that 94 per cent of teens who are mobile phone owners have a smartphone, while 75 per cent are already on to their second or subsequent handset. Meawhile, 78 per cent of mobile-owning teens say someone else pays for all or most of their usage charges, and 62 per cent got their current mobile handset brand new. Some 65 per cent are using prepaid and 35 per cent are on a postpaid plan – almost the exact reverse of the ratio in the general population.

CORPORATES
ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, VODAFONE AUSTRALIA LIMITED, VIRGIN MOBILE (AUSTRALIA) PTY LTD, AMAYSIM AUSTRALIA LIMITED – ASX AYS, TPG TELECOM LIMITED – ASX TPM, ALDIMOBILE, BOOST MOBILE