TELEVISION ADVERTISING – AUSTRALIA

Seven earnings to fall up to 20pc

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Original article by Max Mason
The Australian Financial Review – Page: 29 : 10-Nov-16

Seven West Media chairman Kerry Stokes says broadcasting licence fees and government subsidies for TV production are more important issues than proposed reforms to cross-media ownership laws. Meanwhile, the 2016 AGM has been told that Seven’s underlying EBIT for 2016-17 could be up to 20 per cent lower than previously, as the advertising market remains subdued. Macquarie Group expects a two per cent decline in the TV advertising market in 2016-17.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, MACQUARIE GROUP LIMITED – ASX MQG, AUSTRALIAN FOOTBALL LEAGUE

Metro TV hit hard by advertising slowdown

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Original article by Jake Mitchell
The Australian – Page: 21 : 18-Oct-16

Australia’s advertising market has recorded overall growth of 1.6 per cent so far in 2016, although data from Standard Media Index shows that advertising expenditure declined by 4.6 per cent during September. Metropolitan free-to-air TV advertising fell by 8.9 per cent in September, while the overall TV ad market was down 7.7 per cent. The Seven Network boasted a 38.9 per cent share of the metropolitan ad market, ahead of the Nine Network with 35.9 per cent.

CORPORATES
SMI MEDIA INCORPORATED, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, IPG MEDIABRANDS

Grand finals fever delivers TV networks ad bonanza

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Original article by Darren Davidson, Jake Mitchell
The Australian – Page: 23 & 25 : 26-Sep-16

New figures show that the Seven Network’s coverage of the 2016 Australian Football League finals has attracted an average audience of 1.14 million per match, with some 443,000 tuning in to Fox Sports’ coverage. The Nine Network also enjoyed strong ratings for its coverage of the National Rugby League preliminary finals. The grand finals of the two codes are expected to boast bumper ratings and advertising revenue for the host broadcasters, with a 30-second ad tipped to cost up to $A100,000.

CORPORATES
SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FOX SPORTS AUSTRALIA PTY LTD, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, WESTERN BULLDOGS FOOTBALL CLUB, SYDNEY SWANS FOOTBALL CLUB, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, CRONULLA SHARKS, NETFLIX INCORPORATED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, AUSTRALIAN ASSOCIATED MOTOR INSURERS LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, McDONALD’S AUSTRALIA LIMITED, WOOLWORTHS LIMITED – ASX WOW, GREATER WESTERN SYDNEY FOOTBALL CLUB, GEELONG FOOTBALL CLUB, BUNNINGS GROUP LIMITED, SPORTSBET AUSTRALIA, JIM BEAM BRANDS AUSTRALIA PTY LTD, KFC, NORTH QUEENSLAND COWBOYS, CANBERRA RAIDERS

TV networks on brink of ad-spending revival

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Original article by Darren Davidson
The Australian – Page: 23 : 19-Sep-16

Australia’s free-to-air TV networks may gain a low single-digit increase in advertising sales for 2017, as negotiations with media buying agencies begin. Think TV CEO Kim Portrate notes that there is renewed interest in TV among advertisers. The Ten Network’s share of advertising revenue rose from 21.9 per cent to 25.2 per cent in the first half of 2016, while the Nine Network’s share fell from 38.6 per cent to 35.6 per cent. The Seven Network’s share fell by just 0.3 per cent, to 39.2 per cent.

CORPORATES
TEN NETWORK HOLDINGS LIMITED – ASX TEN, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, THINK TV, KPMG AUSTRALIA PTY LTD, FREE TV AUSTRALIA LIMITED, OMNICOM MEDIA GROUP AUSTRALIA PTY LTD, IPG MEDIABRANDS, DENTSU AEGIS MEDIA AUSTRALIA PTY LTD, VIVAKI, PUBLICIS GROUPE SA, PROCTER AND GAMBLE AUSTRALIA PTY LTD, SMI MEDIA INCORPORATED

Seven reaps advertising gold

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Original article by Darren Davidson
The Australian – Page: 22 : 16-Sep-16

Data from Standard Media Index shows that the Seven Network boasted a 51 per cent share of TV advertising revenue in the metropolitan market during August 2016. The network is believed to have gained between $A120m and $A130m in ad revenue from its coverage of the Rio de Janeiro Olympic Games. SMI estimates that Seven’s digital coverage contributed about $A3.7m to its ad revenue. The market share of the Nine and Ten Network was 28.28 per cent and 20.72 per cent respectively in August.

CORPORATES
SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, SMI MEDIA INCORPORATED, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, TELSTRA CORPORATION LIMITED – ASX TLS, WOOLWORTHS LIMITED – ASX WOW, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN, SINGTEL OPTUS PTY LTD, McDONALD’S AUSTRALIA LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED

Network Ten’s recovery by design

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Original article by Max Mason
The Australian Financial Review – Page: 30 : 8-Aug-16

The Ten Network’s shares of free-to-air TV advertising revenue rose to 25.2 per cent in the first six months of 2016, compared with just 20.1 per cent in early 2014. Maxus CEO Mark McCraith says the consistency of Ten’s programming has been a major contributor to the network’s increased ratings. Meanwhile, Ten’s chief programming officer Beverley McGarvey stresses the importance of selecting the right host for popular shows like "Family Feud".

CORPORATES
TEN NETWORK HOLDINGS LIMITED – ASX TEN, MAXUS AUSTRALIA PTY LTD, SEVEN NETWORK LIMITED, NINE NETWORK AUSTRALIA LIMITED, KPMG AUSTRALIA PTY LTD, MULTI CHANNEL NETWORK PTY LTD, FOXTEL MANAGEMENT PTY LTD, PHD CREATIVE PTY LTD, THINK TV, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, NETFLIX INCORPORATED, YOUTUBE INCORPORATED

Ten advertising share at highest point since 2012

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Original article by Lucy Battersby, Michael Lallo
The Australian Financial Review – Page: 11 : 29-Jul-16

New data shows that the Ten Network’s share of free-to-air TV advertising revenue has risen to 25.2 per cent in 2016, compared with just 20.1 per cent in early 2014. The Nine Network’s share of ad revenue has fallen from 39.2 per cent in mid-2014 to 35.6 per cent, while the Seven Network’s share has eased from 40.4 per cent to 39.2 per cent over the last two years. Ten’s Rod Prosser notes that the network’s share of ad revenue has increased for 16 consecutive months.

CORPORATES
TEN NETWORK HOLDINGS LIMITED – ASX TEN, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, MULTI CHANNEL NETWORK PTY LTD, FOXTEL MANAGEMENT PTY LTD, FOX SPORTS AUSTRALIA PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN, FUSION STRATEGY

WPP eyes TV as YouTube falls short

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Original article by Darren Davidson
The Australian – Page: 23 : 25-Jul-16

GroupM is expected to allocate more of its advertising spending commitment to Australia’s free-to-air TV networks, after favouring YouTube in 2015. The Nine Network’s share of the media buying group’s TV budget has been reduced, while the Ten Network has secured a guaranteed share of 25 per cent, compared with between 23 and 25 per cent in 2015. Industry executives note that that digital platforms such as YouTube are under scrutiny over issues such as viewability and audience measurement.

CORPORATES
GROUPM COMMUNICATIONS PTY LTD, WPP GROUP PLC, YOUTUBE INCORPORATED, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, FACEBOOK INCORPORATED, THINK TV, IPG MEDIABRANDS

Ten shares get left behind in post-Brexit rally

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Original article by Lucy Battersby
The Sydney Morning Herald – Page: 21 : 22-Jul-16

The Ten Network’s share price has underperformed its listed peers and the broader sharemarket in recent weeks. The stock has risen by 5.5 per cent since 28 June 2016, while Nine Entertainment Company and Seven West Media have gained 10.5 per cent and 11.6 per cent respectively since the "Brexit" fallout. Ivor Ries of Morgans Financial notes that there is a global trend for advertisers to reduce their expenditure on TV advertising.

CORPORATES
TEN NETWORK HOLDINGS LIMITED – ASX TEN, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, MORGANS FINANCIAL LIMITED, LAZARD ASSET MANAGEMENT PACIFIC COMPANY, FOXTEL MANAGEMENT PTY LTD

TV still a strong ad earner: Howcroft

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Original article by Darren Davidson
The Australian – Page: 22 : 13-May-16

The Ten Network’s executive general manager in Melbourne, Russel Howcroft, will become the inaugural chairman of Think TV. The industry body has been established by Australia’s free-to-air commercial networks and Foxtel in order to promote the benefits of traditional TV to advertisers in an era of digital disruption. Statistics highlight the continued market power of broadcast TV, which was viewed by 87.4 per cent of Australians each week in the December 2015 quarter.

CORPORATES
TEN NETWORK HOLDINGS LIMITED – ASX TEN, THINK TV, FOXTEL MANAGEMENT PTY LTD, THINKBOX, NETFLIX INCORPORATED, PRESTO ENTERTAINMENT PTY LTD, STAN ENTERTAINMENT PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM, FAIRFAX MEDIA LIMITED – ASX FXJ, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, OZTAM PTY LTD, AUSTRALIAN BROADCASTING CORPORATION, GOOGLE INCORPORATED, FACEBOOK INCORPORATED