TELEVISION ADVERTISING – AUSTRALIA

Television ad market slumps as Nine, regional broadcasters’ shares slide

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Original article by Jake Mitchell
The Australian – Page: 21 : 16-Mar-16

Standard Media Index data shows that free-to-air TV advertising revenue in Australia’s capital cities fell by 4.6 per cent to $A182.6m in February 2016. The Seven Network’s share of ad revenue rose from 39 per cent to 40.4 per cent, while the Nine Network’s share fell from 39.9 per cent to 35.5 per cent and the Ten Network’s share rose from 21.1 per cent to 24.3 per cent. Meanwhile, regional TV networks’ ad revenue was down 11.3 per cent, but there was 2.3 per cent growth in ad revenue for the subscription TV industry.

CORPORATES
SMI MEDIA INCORPORATED, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, PRIME MEDIA GROUP LIMITED – ASX PRT, SOUTHERN CROSS MEDIA GROUP LIMITED – ASX SXL, WIN CORPORATION PTY LTD, NATIONAL RUGBY LEAGUE

Seven, Ten grab market share from Nine

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Original article by Darren Davidson
The Australian – Page: 21 : 16-Feb-16

Data from SMI shows that Australia’s total advertising sales fell by 2.4 per cent year-on-year to $A483.1m in January 2016. TV advertising sales fell by 5.1 per cent to $A215m, with sales in metropolitan markets down 1.5 per cent at $A159.3m. The Seven Network’s shares of advertising revenue rose from 41.4 per cent to 41.8 per cent, while Ten Network’s share increased from 24.4 per cent to 25.9 per cent. They benefited from coverage of the Australian Open and the Big Bash League domestic Twenty20 cricket competition.

CORPORATES
SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, TEN NETWORK HOLDINGS LIMITED – ASX TEN, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SMI MEDIA INCORPORATED, AUSTRALIAN OPEN TENNIS, BIG BASH LEAGUE, WIN CORPORATION PTY LTD, PRIME MEDIA GROUP LIMITED – ASX PRT, SOUTHERN CROSS MEDIA GROUP LIMITED – ASX SXL, GOOGLE INCORPORATED, FACEBOOK INCORPORATED

Advertisers see better times for TV sector

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Original article by Max Mason
The Australian Financial Review – Page: 32 : 15-Feb-16

A new report from media-buying agency Starcom Mediavest shows that advertisers are upbeat about the outlook for the Australian ad market. They expect advertising expenditure to rise by 2.8 per cent in 2016, while media owners forecast growth of 2.6 per cent. However, advertisers expect a 2.6 per cent decline in free-to-air TV advertising expenditure in 2016, although digital TV advertising is tipped to record double-digit growth in 2018 as more consumers view content online.

CORPORATES
STARCOM MEDIAVEST GROUP, DOMINO’S PIZZA ENTERPRISES LIMITED – ASX DMP, WALT DISNEY COMPANY

Nine pegs back Seven in revenue

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Original article by Michael Bodey
The Australian – Page: 19 : 29-Jan-16

New data shows that the Seven Network boasted a 38.5 share per cent of gross advertising revenue in the second half of 2015, while the Nine Network had a 38.2 per cent share. The Ten Network’s share of free-to-air ad revenue rose by 13 per cent during the half-year, to 23.3 per cent. Seven was also the market leader in terms of full-year ad revenue, with a 39 per cent share. Meanwhile, Seven’s total share of the prime-time viewing audience was 29 per cent in calendar 2015, ahead of Nine (27.8 per cent), Ten (19 per cent) and the ABC (17.8 per cent).

CORPORATES
SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, AUSTRALIAN BROADCASTING CORPORATION, FREE TV AUSTRALIA LIMITED, KPMG AUSTRALIA PTY LTD, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, RUGBY WORLD CUP LIMITED

Nine batting for stronger Windies at Boxing Day, new year Tests

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Original article by Max Mason
The Australian Financial Review – Page: 14 : 21-Dec-15

Carat Australia CEO Simon Ryan is confident that the Nine Network will attract good ratings for its cricket coverage during the 2015-16 summer. The First Test against the West Indies in Hobart finished two days early, but advertising packages have been pre-sold across the summer’s cricket coverage, so Nine’s revenue will not be affected if the remaining two Tests do not run for five days.

CORPORATES
NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, CARAT AUSTRALIA PTY LTD, TEN NETWORK HOLDINGS LIMITED – ASX TEN

Ad market set for election bounce in 2016, say sales bosses

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Original article by Dominic White
The Australian Financial Review – Page: 30 : 7-Dec-15

Australia’s commercial TV networks are upbeat about the outlook for the advertising market in 2016. Seven West Media’s chief revenue officer Kurt Burnette notes that there was 11 per cent growth in the ad market in 2004, which is the last time the Olympics and a federal election were held in the same year. Optimism about the ad market in 2016 will also be bolstered by the national census in August.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, TEN NETWORK HOLDINGS LIMITED – ASX TEN, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FOXTEL MANAGEMENT PTY LTD, SEVEN NETWORK LIMITED, PACIFIC MAGAZINES PTY LTD, NETFLIX INCORPORATED, YAHOO!7 COMMUNICATIONS AUSTRALIA PTY LTD, AUSTRALIAN BUREAU OF STATISTICS, MULTI CHANNEL NETWORK PTY LTD, NINE NETWORK AUSTRALIA LIMITED, OZTAM PTY LTD

Automatic ad-trading an overnight hit for Foxtel’s sales arm

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Original article by Dominic White
The Australian Financial Review – Page: 28 : 26-Oct-15

The MCN sales division of pay-TV group Foxtel launched its programmatic trading system earlier in 2015. MCN has indicated that it now sells 30-40 per cent of advertising via the Landmark automated trading system. CEO Anthony Fitzgerald wants to increase MCN’s share of the total video advertising market, including internet advertising. MCN now sells all of the Ten Network’s advertising, as part of the equity alliance between Ten and Foxtel.

CORPORATES
MULTI CHANNEL NETWORK PTY LTD, FOXTEL MANAGEMENT PTY LTD, TEN NETWORK HOLDINGS LIMITED – ASX TEN, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN WEST MEDIA LIMITED – ASX SWM, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, THE QUANTIUM GROUP PTY LTD

Seven to follow viewers into the digital future with streaming

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Original article by Max Mason, Dominic White
The Australian Financial Review – Page: 25 : 22-Oct-15

Seven West Media has revealed its program line-up for 2016 at its annual "upfronts" event. Meanwhile, the media group will begin live streaming of its TV channels online from 3 November 2015, which will be supported by targeted pre-roll video advertisements. Seven West Media will also launch a programmatic advertising service called 7 Screen, as well as an online shopping service that will allow viewers to purchase grocery products that are featured on its TV shows.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, PACIFIC MAGAZINES PTY LTD, YAHOO!7 COMMUNICATIONS AUSTRALIA PTY LTD, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, OZTAM PTY LTD, GOOGLE INCORPORATED, NETFLIX INCORPORATED, YOUTUBE INCORPORATED

Sports earn broadcasters bigger share of revenue pie

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Original article by Darren Davidson
The Australian – Page: 22 : 16-Oct-15

Standard Media Index data shows that the Nine Network’s share of metropolitan TV advertising revenue rose to 37.5 per cent in September 2015. It was bolstered by coverage of National Rugby League preliminary finals, while Ten Network’s ad revenue was boosted by its broadcast of the V8 ­Supercars Sandown 500. A one-week delay to the Australian Football League grand final resulted in Seven Network’s share of ad revenue easing to 40.3 per cent in September.

CORPORATES
NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, SMI MEDIA INCORPORATED, NATIONAL RUGBY LEAGUE, AUSTRALIAN FOOTBALL LEAGUE, V8 SUPERCARS AUSTRALIA PTY LTD

Ad prices to soar for TV football

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Original article by Darren Davidson
The Australian – Page: 17 : 31-Aug-15

The Seven and Nine TV networks intend to increase advertisement prices, with price rises of about 30 per cent. The average cost of a 30-second TV spot for a prime-time Australian Football League or National Rugby League match would rise to $A39,000, from $A30,000. The rises are necessary to recover the costs associated with new sports broadcast rights deals.

CORPORATES
SEVEN NETWORK LIMITED, NINE NETWORK AUSTRALIA LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, SILVER POINT CAPITAL LP, OAKTREE CAPITAL MANAGEMENT LLC, APOLLO GROUP INCORPORATED