TELEVISION BROADCASTING OF SPORTS – AUSTRALIA

Finals football shows television is far from dead

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Original article by Max Mason
The Australian Financial Review – Page: 13 : 4-Oct-16

Seven West Media CEO Tim Worner says the high ratings for the AFL and NRL grand finals demonstrates the continued strength of traditional broadcast television. The Seven Network’s coverage of the AFL grand final attracted an average national audience of almost 4.1 million, while the Nine Network’s NRL broadcast was viewed by a national average audience of about 3.7 million.

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SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NINE NETWORK AUSTRALIA LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, WESTERN BULLDOGS FOOTBALL CLUB, CRONULLA SHARKS, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, NETFLIX INCORPORATED, FACEBOOK INCORPORATED

Grand finals fever delivers TV networks ad bonanza

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Original article by Darren Davidson, Jake Mitchell
The Australian – Page: 23 & 25 : 26-Sep-16

New figures show that the Seven Network’s coverage of the 2016 Australian Football League finals has attracted an average audience of 1.14 million per match, with some 443,000 tuning in to Fox Sports’ coverage. The Nine Network also enjoyed strong ratings for its coverage of the National Rugby League preliminary finals. The grand finals of the two codes are expected to boast bumper ratings and advertising revenue for the host broadcasters, with a 30-second ad tipped to cost up to $A100,000.

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SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FOX SPORTS AUSTRALIA PTY LTD, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, WESTERN BULLDOGS FOOTBALL CLUB, SYDNEY SWANS FOOTBALL CLUB, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, CRONULLA SHARKS, NETFLIX INCORPORATED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, AUSTRALIAN ASSOCIATED MOTOR INSURERS LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, McDONALD’S AUSTRALIA LIMITED, WOOLWORTHS LIMITED – ASX WOW, GREATER WESTERN SYDNEY FOOTBALL CLUB, GEELONG FOOTBALL CLUB, BUNNINGS GROUP LIMITED, SPORTSBET AUSTRALIA, JIM BEAM BRANDS AUSTRALIA PTY LTD, KFC, NORTH QUEENSLAND COWBOYS, CANBERRA RAIDERS

Seven reaps advertising gold

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Original article by Darren Davidson
The Australian – Page: 22 : 16-Sep-16

Data from Standard Media Index shows that the Seven Network boasted a 51 per cent share of TV advertising revenue in the metropolitan market during August 2016. The network is believed to have gained between $A120m and $A130m in ad revenue from its coverage of the Rio de Janeiro Olympic Games. SMI estimates that Seven’s digital coverage contributed about $A3.7m to its ad revenue. The market share of the Nine and Ten Network was 28.28 per cent and 20.72 per cent respectively in August.

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SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, SMI MEDIA INCORPORATED, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, TELSTRA CORPORATION LIMITED – ASX TLS, WOOLWORTHS LIMITED – ASX WOW, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN, SINGTEL OPTUS PTY LTD, McDONALD’S AUSTRALIA LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED

Supercars are now the third highest rating sport on Fox Sports

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Original article by John Stensholt
The Australian Financial Review – Page: 27 : 12-Sep-16

Ratings for Fox Sports’ coverage of the 2016 Supercars series are 36 per cent higher than at the same time in 2015. The Supercars now rank behind the National Rugby League and the Australian Football League as the most popular sport on the pay-TV channel. Supercars CEO James Warburton also notes that there has been an 80 per cent increase in the number of videos that are viewed on the Supercars website. The Ten Network broadcasts six Supercars races each year.

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V8 SUPERCARS AUSTRALIA PTY LTD, FOX SPORTS AUSTRALIA PTY LTD, TEN NETWORK HOLDINGS LIMITED – ASX TEN, NATIONAL RUGBY LEAGUE, AUSTRALIAN FOOTBALL LEAGUE, THE A LEAGUE PTY LTD, SUPER RUGBY, VOLVO CAR AUSTRALIA PTY LTD, VOLVO DEALERS COUNCIL

The final Olympics tally: Seven reaches nearly three million through digital platforms

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Aug-16

A Roy Morgan Single Source survey has found that 14,778,000 Australians aged 14+ tuned in to watch the 2016 Rio de Janeiro Olympic Games. Some 13.2 million (94 per cent) watched TV coverage on channels 7, 7HD, 7TWO and 7MATE, while Seven’s digital platforms found a combined audience of over 2.9 million people: 1,735,000 streamed coverage directly through the Olympics on 7 website or app (with 1,243,000 and 829,000 users respectively), and 1,571,000 engaged with Seven’s Olympics content through its social media accounts on Facebook, Twitter and Instagram. Meanwhile, over 1.4 million Australians caught up on some Olympics highlights via YouTube, including the 7Olympics channel.

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ROY MORGAN RESEARCH CENTRE PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, FACEBOOK INCORPORATED, TWITTER INCORPORATED, INSTAGRAM LLC, YOUTUBE INCORPORATED

Digital helps Seven attract Olympics audience

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Original article by John Stensholt
The Australian Financial Review – Page: 7 : 9-Aug-16

The Seven Network’s TV broadcast of the 2016 Rio de Janeiro Olympic Games opening ceremony was watched by 1.61 million viewers in Australia’s five main capital cities. Meanwhile, Seven’s streaming coverage attracted 4.1 million viewers during the first two days of the Games, including a record 2.8 million streams on the second day. Seven has conceded that there have been problems with its streaming up, which it attributes to global demand for streaming services.

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SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, OLYMPIC BROADCASTING SERVICES, AUSTRALIAN OPEN TENNIS, AUSTRALIAN FOOTBALL LEAGUE

Seven West signs Aussie start-up for Olympics alerts

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Original article by John Stensholt
The Australian Financial Review – Page: 20 : 19-Jul-16

Australia’s Rio de Janeiro Olympic Games broadcaster Seven West Media will provide viewers with messages advising them of Olympic events that they want to watch. Sports fans will receive an alert 15 minutes before an event begins, after Seven secured a deal with CalReply, The technology start-up’s alert service was used by some 600,000 people during the 2015 Rugby World Cup.

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SEVEN WEST MEDIA LIMITED – ASX SWM, CALREPLY, SQUARE PEG CAPITAL PTY LTD, VALAR VENTURES MANAGEMENT LLC, CVC ASIA PACIFIC (AUSTRALIA) PTY LTD

TV chiefs rail against gambling-ad threat

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Original article by Sarah-Jane Tasker
The Australian – Page: 23 : 18-Jul-16

Standard Media Index data shows that the gambling industry spend some $A63m on TV advertising in the first half of 2016, which represents year-on-year growth of nearly 20 per cent. The CEOs of Australia’s commercial free-to-air networks are united in their opposition to a push for new restrictions on gambling ads on TV. Crossbenchers Nick Xenophon and ­Andrew Wilkie are leading the bid to ban gambling ads during the broadcasting of sports events in certain timeslots.

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SMI MEDIA INCORPORATED, TEN NETWORK HOLDINGS LIMITED – ASX TEN, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, THE NIELSEN COMPANY (AUSTRALIA) PTY LTD, SPORTSBET AUSTRALIA, LADBROKES, CROWNBET PTY LTD

Ban on betting ads would be draconian: Seven West boss

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Original article by John Stensholt
The Australian Financial Review – Page: 5 : 15-Jul-16

It is estimated that bookmakers spent about $A150m on advertising during television broadcasts of sports events. Seven West Media CEO Tim Worner says a proposed ban is "draconian" and unnecessary, adding that Seven already has stricter internal rules on the issue than required by the advertising code. Sportsbet and CrownBet say they would agree to reduce their advertising during sports telecasts, but they oppose the blanket ban that is being advocated by crossbenchers Nick Xenophon and Andrew Wilkie.

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SEVEN WEST MEDIA LIMITED – ASX SWM, SPORTSBET AUSTRALIA, CROWNBET PTY LTD, ALLIANCE FOR GAMBLING REFORM, AUSTRALIAN FOOTBALL LEAGUE

Tennis viewers a valuable audience for advertisers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Jun-16

A Roy Morgan Single Source survey has found that 34.3 per cent of Australians aged 14+ watch tennis on television occasionally or almost always. They are slightly more inclined than the average Australian to "find TV advertising interesting" (21.6 per cent vs 19.7 per cent) and less inclined to agree that "Nearly all TV advertising annoys me" (65.9 per cent vs 68.1 per cent). More than three-quarters of them watch Wimbledon broadcaster Channel 7 (and its affiliates) in an average seven days, well above the population average of 67.6 per cent. Meanwhile, the 1,025,000 million Australians (or 15.2 per cent of total tennis viewers) who play tennis themselves as well as watching it on TV, are not only more tolerant towards TV advertising than those who simply watch it on the box, but more likely to have cash to splash.

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ROY MORGAN RESEARCH LIMITED, SEVEN NETWORK LIMITED