Content quotas won’t guarantee another Bluey, says Ten boss

Original article by Calum Jaspan
The Sydney Morning Herald – Page: Online : 22-Sep-23

The Ten Network recently rebranded its 10Shake secondary channel as Nickelodeon, a children’s-focused channel owned by US parent company Paramount that was previously broadcast on Foxtel. Paramount Australia’s chief content officer and co-vice president Beverley McGarvey says bringing Nickelodeon to free-to-air TV will give Australian children access to a larger range of content aimed at young audiences. McGarvey adds that imposing children’s content quotas would not result in another global hit like Bluey, arguing that the animated show’s success is due to the fact that it is brilliant rather than a content quota system.

CORPORATES
TEN NETWORK HOLDINGS LIMITED, NICKELODEON, PARAMOUNT GLOBAL

Buy Australian, streaming services told

Original article by Tom Burton, Max Mason
The Australian Financial Review – Page: 1 & 12 : 12-Jun-20

A draft options paper from Screen Australia and the Australian Communications & Media Authority has outlined a range of possible changes to broadcasting rules. Amongst other things, the industry options paper proposes that subscription video-on-demand providers be subject to the same local content rules that apply to traditional broadcasters. Screen Australia and ACMA have also suggested that commercial networks could be released from their obligation to broadcast children’s content, given that many younger viewers now prefer to watch content online; the ABC would become the main provider of children’s programming on linear TV.

CORPORATES
SCREEN AUSTRALIA, AUSTRALIAN COMMUNICATIONS AND MEDIA AUTHORITY, AUSTRALIAN BROADCASTING CORPORATION

‘Scrap quotas’ for unloved kids’ TV

Original article by Stephen Brook
The Australian – Page: 24 : 2-Oct-17

Pamela Longstaff says Australian television content rules have not kept pace with trends such as the internet and subscription video services. Longstaff is the acting CEO of FreeTV, which has called for the scrapping of quotas for children’s television as part of its submission to a government review into Australian television content. Its research indicates children’s television programs are being viewed by a fraction of their potential target audience. Australian commercial TV networks spend $A1.5 billion per annum on domestic content

CORPORATES
FREE TV AUSTRALIA LIMITED, AUSTRALIA. DEPT OF COMMUNICATIONS AND THE ARTS

Networks seek end to kids’ TV quotas

Original article by Mitchell Bingemann
The Australian – Page: 23 : 10-Apr-17

Australia’s commercial free-to-air networks have argued that the growing range of viewing options means the quota system for children’s programming is no longer appropriate. The networks’ submissions to the Federal Government’s arts inquiry noted that children are spending less time watching TV content on free-to-air, citing factors such as the emergence of streaming services and growing viewership of ABC channels among young audiences.

CORPORATES
AUSTRALIA. DEPT OF COMMUNICATIONS AND THE ARTS, TEN NETWORK HOLDINGS LIMITED – ASX TEN, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN WEST MEDIA LIMITED – ASX SWM, AUSTRALIAN BROADCASTING CORPORATION

Junk food classified healthy and then advertised on TV

Original article by Harriet Alexander
The Sydney Morning Herald – Page: 3 : 7-Aug-14

Australian Communications & Media Authority rules ban companies from advertising unhealthy food during children’s TV programs in certain time slots. However new Cancer Council New South Wales data show that under the self-classification of food products by signatories to the voluntary Responsible Children’s Marketing Initiative, many snack items are simply treated as if they were healthy. If applying the Food Standards Australia New Zealand nutrient profiling, close to two thirds of all advertisements are in fact for unhealthy foods

CORPORATES
FOOD STANDARDS AUSTRALIA NEW ZEALAND BOARD, CANCER COUNCIL OF NEW SOUTH WALES, AUSTRALIAN COMMUNICATIONS AND MEDIA AUTHORITY