TELEVISION VIEWERS – AUSTRALIA

A numbers game: how NRL can claim it’s the most watched sport

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Original article by Sam Buckingham-Jones
The Australian Financial Review – Page: 3 : 8-Oct-24

Data from OzTAM shows that the NRL Grand Final on Sunday attracted a national television audience of 3.4 million. The AFL Grand Final a week earlier was watched by 4.06 million people. However, the NRL’s premiership showdown was viewed by 762,000 people via the Nine Network’s free 9Now streaming platform, compared with a streaming audience of 654,000 for the AFL season decider via the rival 7plus app. NRL CEO Andrew Abdo contends that rugby league has a larger TV audience than any other sports code in Australia. The NRL will soon begin to negotiate a new broadcasting rights deal beyond 2027.

CORPORATES
NATIONAL RUGBY LEAGUE, AUSTRALIAN FOOTBALL LEAGUE, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, 9NOW, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, 7PLUS, OZTAM PTY LTD

Seven kicks a goal with Matildas’ Cup victory

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Original article by Sophie Elsworth
The Australian – Page: 3 : 9-Aug-23

The FIFA Women’s Wold Cup continues to be a ratings boon for the Seven Network. Data from OzTAM shows that Seven’s broadcast of the Matildas’ win against Denmark on Monday night attracted 3.248 million viewers nationwide, plus an additional 385,000 via its 7plus streaming platform. The Matildas’ 2-0 win to advance to the quarter-finals has become the most-watched program in Australia so far in 2023; the recent must-win match against Canada boasted an average audience of 2.42 million viewers. Seven has the free-to-air rights to 15 World Cup matches, with Optus Sport holding the rights to all 64 matches in the tournament.

CORPORATES
SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, 7PLUS, FEDERATION INTERNATIONALE DE FOOTBALL ASSOCIATION, MATILDAS, OPTUS SPORT

Most loved Matildas smash Ashes

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Original article by Zoe Samios
The Australian Financial Review – Page: 3 : 2-Aug-23

More than 2.4 million Australians watched the Matildas defeat Canada to advance to the next round of the FIFA Women’s World Cup on Monday night. The match, which was broadcast by the Seven Network and on its 7Plus streaming service, was the first women’s sporting event in Australia to attract an average TV audience of more than two million. The match also had a total reach of 4.7 million viewers, which comprises people who watch at least one minute of content on TV or 15 seconds online. In contrast, the Nine Network’s coverage of the first session of the final day of the fifth Ashes Test attracted just 926,000 viewers; an average of 1.2 million viewers watched later sessions of the match.

CORPORATES
MATILDAS, FEDERATION INTERNATIONALE DE FOOTBALL ASSOCIATION, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC

‘Grey-BC’: most viewers of 7pm news are over 55

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Original article by Mark Di Stefano
The Australian Financial Review – Page: 31 : 17-Jul-23

The ABC’s internal data shows that audiences for its news and current affairs programs are heavily skewed toward older people. More than 80 per cent of people who watch its evening news bulletin are aged 55+, and two-thirds are over the age of 65; in contrast, less than eight per cent of viewers are below the age of 40. Likewise, 75 per cent of the average audience for Q&A is aged 55+ and 70 per cent of Insiders’ viewers are over the age of 55. A spokesman for the ABC contends that the audience shift to older viewers for TV news content is an industry-wide trend; he adds that the ABC’s digital news service is popular among younger audiences.

CORPORATES
AUSTRALIAN BROADCASTING CORPORATION

Nine to take a hit from Kyrgios’s Australian Open exit

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Original article by Sophie Elsworth
The Australian – Page: 2 : 18-Jan-23

Data from OzTAM shows that the Nine Network’s broadcast of the first night session of the 2023 Australian Open attracted a national audience of just 476,000; this compares with 885,000 viewers in 2022. The withdrawal of Nick Kyrgios from the grand slam tournament due to injury is expected to affect Nine’s rating for the remainder of the event, given that he was one of the major drawcards. A TV industry insider notes that viewers have traditionally tended to lose interest when the leading tennis stars are not playing or are defeated in the early rounds. Nine Entertainment Company renewed its broadcasting rights deal in late 2022; it is paying about $85m a year, plus contra.

CORPORATES
NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NINE NETWORK AUSTRALIA LIMITED, AUSTRALIAN OPEN TENNIS

Low TV crowd for all-Sydney decider

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Original article by Edmund Tadros
The Australian Financial Review – Page: 15 : 4-Oct-22

Ratings data from OzTAM shows that the National Rugby League grand final boasted a total audience of just 2.76 million viewers. This compares with 3.2 million in 2020 and 3.6 million in 2021, with COVID-19 restrictions boosting the audience in both years. The Nine Network’s coverage of the 2022 premiership decider had an average audience of 1.67 million metropolitan viewers, plus 696,000 viewers in regional areas; an additional 389,000 people watched the grand final on the 9Now app.

CORPORATES
NATIONAL RUGBY LEAGUE, NINE NETWORK AUSTRALIA LIMITED

Millions tune in to Queen’s farewell

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Original article by Sophie Elsworth
The Australian – Page: 9 : 21-Sep-22

Data from OzTAM shows that 3.897 million Australians watched the funeral of Queen Elizabeth II on free-to-air networks and Sky News Australia. The Seven Network’s coverage was watched by 975,000 viewers in metropolitan areas and 413,000 in regional areas, ahead of Nine with 879,000 viewers in capital cities and 223,000 in regional areas. Some 188,000 people watched the state funeral on Sky News. Meanwhile, the Ten Network relegated the funeral to a secondary channel, and just 185,000 people watched The Amazing Race Australia on its primary channel.

CORPORATES
OZTAM PTY LTD, SEVEN NETWORK LIMITED, NINE NETWORK AUSTRALIA LIMITED, TEN NETWORK HOLDINGS LIMITED, SKY NEWS AUSTRALIA

Eyeballs on the march as free-to-air TV slumps

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Original article by James Madden, Sophie Elsworth
The Australian – Page: 15 & 23 : 30-May-22

Analysis of ratings data from OzTAM highlights the decline of free-to-air television in Australia. SBS has increased its audience by 15 per cent since 2012, but viewership of the other FTA broadcasters has declined. This decline is particularly acute in the breakfast timeslot; the average weekday metropolitan audience of Seven Network’s ‘Sunrise’ was 260,650 in 2021, compared with 364,445 in 2012, while the average audience of Nine’s ‘Today’ has fallen from 334,954 to just 219,032. The increasingly crowded streaming market has accelerated the decline of FTA in recent years. However, Ben Willee of Spinach Advertising says TV is still a powerful medium for reaching audiences.

CORPORATES
OZTAM PTY LTD, SPECIAL BROADCASTING SERVICE (SBS), SEVEN NETWORK LIMITED, NINE NETWORK AUSTRALIA LIMITED, SPINACH ADVERTISING PTY LTD

Nine Network says Seven top with more over 65s

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Original article by Miranda Ward
The Australian Financial Review – Page: 29 : 8-Nov-21

The Seven Network has won the 2021 ratings year with a total audience share of 38.3 per cent, ahead of the Nine Network with 37.8 per cent. However, Nine claims to have won the key 25-54 age demographic with less than four weeks until the end of the ratings year. Nine’s head of television Michael Healy contends that the network has recorded significant growth year-on-year across the key demographics, while Seven’s growth of 0.9 share has been primarily in the 65+ age demographic.

CORPORATES
NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM

Wuhan doco a winner for Sky

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Original article by Sophie Elsworth
The Australian – Page: 3 : 22-Sep-21

Data from OzTAM shows that a Sky News documentary on the origins of COVID-19 attracted 160,000 viewers, making it the pay-TV channel’s highest-rating program so far in 2021. ‘What Really Happened in Wuhan’ was also watched by 100,000 regional viewers on the free-to-air Sky News Regional channel. Former US president Donald Trump and ex-secretary of state Mike Pompeo are among the people who were interviewed by investigative journalist Sharri Markson.

CORPORATES
SKY NEWS