TELEVISION VIEWERS – AUSTRALIA

Wuhan doco a winner for Sky

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Original article by Sophie Elsworth
The Australian – Page: 3 : 22-Sep-21

Data from OzTAM shows that a Sky News documentary on the origins of COVID-19 attracted 160,000 viewers, making it the pay-TV channel’s highest-rating program so far in 2021. ‘What Really Happened in Wuhan’ was also watched by 100,000 regional viewers on the free-to-air Sky News Regional channel. Former US president Donald Trump and ex-secretary of state Mike Pompeo are among the people who were interviewed by investigative journalist Sharri Markson.

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SKY NEWS

Seven strikes gold with Games coverage

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Original article by Miranda Ward
The Australian Financial Review – Page: 28 : 9-Aug-21

The Tokyo Olympic Games have been a ratings boon for the Seven Network, with new data showing that 19.95 million Australians watched its coverage of the first 11 days of the showcase event. Viewers have also embraced Seven’s streaming coverage, watching more 4.6 billion minutes via 7plus during the first 14 days of the Olympics. Seven now boasts some 9.1 million registered users of 7plus, up from 6.4 million prior to the Olympics. Chief digital officer Gereurd Roberts says the strong growth in uptake of the free streaming service demonstrates the power of the Olympics and the success of Seven’s strategy.

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SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, 7PLUS

Sky News numbers boom in crisis

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Original article by Sophie Elsworth
The Australian – Page: 17 : 19-Jul-21

Sky News Australia CEO Paul Whittaker says many viewers have discovered the pay-TV group’s content during the pandemic and continued to watch it. He notes that a growing number of viewers are accessing Sky News content via digital platforms rather than Foxtel. An online survey undertaken by Hoop Group shows that Sky News videos were viewed 95.6 million times on YouTube in June, a year-on-year increase of 248 per cent, while viewership on Facebook rose by 170 per cent. Sky News now boasts over 1.8 million YouTube subscribers and more than 1.1 million Facebook followers.

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SKY NEWS AUSTRALIA, FOXTEL MANAGEMENT PTY LTD, HOOP GROUP, YOUTUBE INCORPORATED, FACEBOOK INCORPORATED

Local content propels pay TV

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Original article by Jess Malcolm
The Australian – Page: 19 : 26-Apr-21

Foxtel’s chief commercial and content officer Amanda Laing has downplayed the need for local content rules to apply to streaming services. She says that locally-produced content already accounts for 50-70 per cent of the 10 most popular shows on Foxtel’s streaming platforms. Laing also notes that the Australian offices of overseas-based streaming providers are also actively commission local content. Fetch TV CEO Scott Lorson told the same virtual conference that YouTube is making "huge inroads" into the subscription TV market.

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FOXTEL MANAGEMENT PTY LTD, FETCHTV PTY LTD, YOUTUBE INCORPORATED

Viewers take slow track for Melbourne Cup

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Original article by Lilly Vitorovich
The Australian – Page: 22 : 5-Nov-20

The Ten Network’s coverage of the 2020 Melbourne Cup attracted about 1.41 million viewers across the five major metropolitan markets, compared with 1.44 million in 2019. OzTAM’s figures also show that the national audience for the Melbourne Cup was 1.86 million viewers, down from 1.92 million in 2019. Ten’s coverage of the iconic horse race also attracted 144,000 viewers on its 10 Play broadcast video-on-demand service.

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TEN NETWORK HOLDINGS LIMITED, OZTAM PTY LTD, THE LEXUS MELBOURNE CUP

AFL wins TV war with NRL

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Original article by Scott Gullan
Herald Sun – Page: 59 : 27-Oct-20

Ratings data from OzTAM shows that the 2020 AFL grand final attracted 3.812 million viewers nationwide, which is the largest audience for an AFL match in four years. The Seven Network boasted an audience share of 65.8% for its coverage of the premiership decider. The AFL is likely to come under growing pressure to move the grand final to a prime-time slot permanently due to the strong ratings. Meanwhile, the Nine Network’s coverage of the NRL grand final was watched by 2.967 million viewers, compared with 2.65 million in 2019.

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SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, AUSTRALIAN FOOTBALL LEAGUE, OZTAM PTY LTD, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NATIONAL RUGBY LEAGUE

Broadcast deal is off and racing

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Original article by James Madden
The Australian – Page: 19 : 12-Oct-20

The coronavirus pandemic has prompted key sports codes such as the AFL and NRL to renegotiate their current broadcasting rights deals. However, horse racing coverage has attracted a growing audience during the pandemic, which is likely to result in a significant increase in the cost of the sport’s next broadcasting rights deals. Meanwhile, the fourth running of ‘The Everest’ is expected to attract record TV ratings on 17 October.

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AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, RACING NSW

W-League grows TV viewership as Australia & NZ awarded hosting rights for 2023 Women’s World Cup

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Jul-20

New research from Roy Morgan shows the W-League’s TV viewership is growing even as other Soccer competitions experienced viewership declines. A record high 879,000 Australians watch the W-League on TV, up 265,000 (+43%) on a year ago. However, the W-League’s TV viewership growth was not enough to make up for the declines in viewership for the FIFA World Cup, English Premier League, A-League and other forms of Soccer compared to a year ago. Now 4,098,000 Australians watch any of the listed Soccer competitions, down from 4,577,000 a year ago – a drop of 479,000 (-10%). The FIFA World Cup is easily the most popular Soccer competition on Australian TV with 3,391,000 viewers, although this is down 471,000 (-12%) on a year ago. Although the W-League is growing its TV viewership a concern for the local sporting authorities will be the decline in TV viewership for the men’s A-League, now with 1,748,000 viewers, down 305,000 (-15%) on a year ago. The local men’s competition has now been overtaken by the English Premier League which has a TV viewership of 1,794,000.

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ROY MORGAN LIMITED

AFL restarts with the edge over NRL for TV viewers

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Jun-20

The latest data from Roy Morgan shows that over 7.4 million Australians aged 14+ (36%) watch AFL matches on TV. Significantly more Australians watch the AFL on TV than watch Sydney-based rival the NRL (6 million), although both have declined in recent years. A year ago over 7.5 million Australians said they watched the AFL on TV and this number has dropped by over 100,000 for the latest research conducted in the 12 months to March 2020. The AFL is more popular with both genders than the NRL. More than 4.2 million men watch the AFL on TV compared to 3.6 million that watch the NRL; over 3.2 million women watch the AFL on TV compared to almost 2.4 million that watch the NRL. TV viewership of the AFL is strongest amongst older Australians. Over 40% of Australians aged 50+ watch the AFL on TV, including 1.97 million aged 50-64 and 1.71 million aged 65+. Meanwhile, 2.78 million people watch the AFL Women’s competition on TV, up from 2.42 million a year ago – an increase of 360,000. There have been increases for both genders and across all age groups. This new data comes from the Roy Morgan Single Source survey, derived from in-depth interviews with over 50,000 Australians each year.

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ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE

Melbourne Cup in turmoil as ratings and attendance plunge in 2019

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Original article by Roy Morgan
Media Update – Page: Online : 7-Nov-19

TV viewership of the Melbourne Cup has plunged in 2019, dropping by more than half-a-million viewers compared to 2018 (a drop of 28% in only one year) and down over 330,000 in Melbourne – the home of the race. In total 1.324 million Australians in the 5 Capital Cities tuned in to Network 10’s coverage of Australia’s most important horse race. Sydney viewing was down by over 100,000 and down by tens of thousands in Brisbane, Perth and Adelaide. As reported yesterday attendance at the Melbourne Cup was only 81,408, the lowest attendance for nearly a quarter of a century since 1995. In line with plunging attendance figures, TV viewership was down across the whole day including the Race, Presentation, Mounting Yard and other viewing segments. Attendance at the Melbourne Cup has now dropped for five years in a row and is a clear indicator of problems facing Australia’s Racing Industry which Roy Morgan shows has among the highest level of distrust of all sports.

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