Melbourne Cup in turmoil as ratings and attendance plunge in 2019

Original article by Roy Morgan
Media Update – Page: Online : 7-Nov-19

TV viewership of the Melbourne Cup has plunged in 2019, dropping by more than half-a-million viewers compared to 2018 (a drop of 28% in only one year) and down over 330,000 in Melbourne – the home of the race. In total 1.324 million Australians in the 5 Capital Cities tuned in to Network 10’s coverage of Australia’s most important horse race. Sydney viewing was down by over 100,000 and down by tens of thousands in Brisbane, Perth and Adelaide. As reported yesterday attendance at the Melbourne Cup was only 81,408, the lowest attendance for nearly a quarter of a century since 1995. In line with plunging attendance figures, TV viewership was down across the whole day including the Race, Presentation, Mounting Yard and other viewing segments. Attendance at the Melbourne Cup has now dropped for five years in a row and is a clear indicator of problems facing Australia’s Racing Industry which Roy Morgan shows has among the highest level of distrust of all sports.

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Giant loss nets Seven worst grand final rating in 18 years

Original article by Zoe Samios
The Australian – Page: 23 & 25 : 30-Sep-19

Data from OzTAM shows that the Seven Network’s broadcast of the 2019 AFL Grand Final boasted a metropolitan audience of 2.197 million viewers, compared with 2.601 million in 2018. The nationwide audience fell from 3.378 million in 2018 to just 2.939 million. Richmond’s 89-point victory over the Greater Western Sydney Giants was the third-biggest winning margin in AFL/VFL history.

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AUSTRALIAN FOOTBALL LEAGUE, RICHMOND FOOTBALL CLUB, GREATER WESTERN SYDNEY FOOTBALL CLUB, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, OZTAM PTY LTD, STREEM PTY LTD, NATIONAL RUGBY LEAGUE, NINE NETWORK AUSTRALIA LIMITED, FOXTEL MANAGEMENT PTY LTD

Why networks still bet billions on football

Original article by Zoe Samios
The Australian – Page: 23 : 26-Aug-19

Australia’s commercial TV networks have claimed that the sports broadcasting model is ‘broken’, but their latest financial results suggest otherwise. Seven has indicated that audiences for its coverage of AFL matches are 10 per cent higher than in 2018, and Nine says its NRL revenue has increased by one per cent over the last year. However, data from OzTAM shows that the audience for Nine’s NRL coverage has fallen 3.7 per cent year-on-year so far in 2019. The combined NRL audience share of Nine and Foxtel has also fallen in 2019.

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SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NINE NETWORK AUSTRALIA LIMITED, FOXTEL MANAGEMENT PTY LTD, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, VIZEUM, OZTAM PTY LTD, ATOMIC 212

Giving networks a sporting chance

Original article by Zoe Samios
The Australian – Page: 26 : 15-Jul-19

The Seven Network’s coverage of Wimbledon attracted an average audience of 205,000 per match on its 7Two secondary channel, with the audience peaking at 455,000 for the match in which Ash Barty’s was eliminated from the tournament. That match also attracted 207,000 viewers on Foxtel. The men’s Cricket World Cup has also been a ratings success for the Nine Network and Foxtel, particularly matches featuring the Australian team. Nevertheless, TV industry executives say the weak advertising market and the cost of sports broadcasting rights are a concern.

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SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FOXTEL MANAGEMENT PTY LTD, FOX SPORTS AUSTRALIA PTY LTD, INTERNATIONAL CRICKET COUNCIL

Aunty takes ratings crown

Original article by Zoe Samios, Lilly Vitorovich
The Australian – Page: 26 : 20-May-19

The ABC had the highest-rating federal election coverage on 18 May, with its audience peaking at 1.336 million – including 940,000 metropolitan viewers – from 8-9pm. The ABC News channel attracted an average metropolitan audience of 258,833, while some 300,000 people watched the public broadcaster’s election coverage via iview. Meanwhile, the Nine Network’s election coverage attracted some 450,000 metropolitan viewers, and pay-TV channel Sky News was watched by an average of 132,000 viewers.

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AUSTRALIAN BROADCASTING CORPORATION, NINE NETWORK AUSTRALIA LIMITED, SKY NEWS, SEVEN NETWORK LIMITED, TEN NETWORK HOLDINGS LIMITED, SPECIAL BROADCASTING SERVICE (SBS), RMIT UNIVERSITY

News and Reality TV are the most popular TV genres

Original article by Roy Morgan
Market Research Update – Page: Online : 15-May-19

The latest research from Roy Morgan confirms that News is the most watched TV genre in an average week, seen by 61% of Australians aged 14+. The second most watched TV genre in Australia is Reality TV, seen by 41% of Australians in an average week, while 34% watch Current Affairs shows. Coming in next and watched by 33% of Australians are Quiz/Game Shows, followed by TV Sport (32%). This research is based on interviews with over 50,000 Australians during 2018 as part of the Roy Morgan Single Source survey. Roy Morgan CEO Michele Levine says this spread of varied TV genres underlines the importance attached to understanding the different types of Australians that are attracted to these very different shows. To get the most ‘bang for the advertising buck’ it is vital to have a full understanding of who is watching what.

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ROY MORGAN LIMITED

Breakfast shows have lost their sizzle factor

Original article by Zoe Samios
The Australian – Page: 23 & 25 : 29-Apr-19

Ratings data from OzTAM shows that the Seven Network’s ‘Sunrise’ averaged 256,000 viewers in January 2019, compared with 357,000 in January 2012. The average audience for the Nine Network’s rival ‘Today’ has fallen from 319,000 to 206,000 over the same period. Although the ABC’s breakfast show has consistently gained market share since its launch, TV industry veteran Rob McKnight says a key reason why viewers are shunning ‘Sunrise’ and ‘Today’ is their reluctance to take risks as they did in the past.

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SEVEN NETWORK LIMITED, NINE NETWORK AUSTRALIA LIMITED, AUSTRALIAN BROADCASTING CORPORATION, OZTAM PTY LTD, AUDIENCE DEVELOPMENT AUSTRALIA PTY LTD, TEN NETWORK HOLDINGS LIMITED, IPG MEDIABRANDS, DENTSU AEGIS NETWORK

Tennis young guns draw in TV audiences

Original article by Patrick Durkin, Alex Gluyas
The Australian Financial Review – Page: 5 : 24-Jan-19

The 2019 Australian Open has been a rating success for the Nine Network. Local hopeful Ash Barty attracted an average national audience of 1.59 million in a losing match on 23 January, outrating the Big Bash League. Likewise, an average of 1.4 million viewers nationwide watched Greece’s Stefanos Tsitsipas defeat Roger Federer in a major upset. Chinese and Japanese tennis players have also attracted huge audiences in their home countries, while Tennis Australia has secured sponsorship deals with a number of Chinese brands.

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AUSTRALIAN OPEN TENNIS, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, BIG BASH LEAGUE, TENNIS AUSTRALIA

Seven opens batting with cricket rating win

Original article by Lilly Vitorovich
The Australian – Page: 15 : 9-Jan-19

The Seven Network says ratings figures show that more than 14 million Australians watched its coverage of the Test cricket series against India. Seven boasted a 56 per cent share of daytime commercial television ratings during its coverage of the four-Test series. The ratings for Seven’s coverage of the Big Bash League are lower than the figures achieved by previous free-to-air broadcaster Ten. However, BBL ratings have risen when the combined coverage of Seven and Foxtel are taken into account.

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SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, TEN NETWORK HOLDINGS LIMITED, FOXTEL MANAGEMENT PTY LTD, BIG BASH LEAGUE, CRICKET AUSTRALIA, NINE NETWORK AUSTRALIA LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, KFC, VODAFONE AUSTRALIA LIMITED, OZTAM PTY LTD, REGTAM PTY LTD

Governing body happy with series attendances but ODIs face uphill fight

Original article by Jon Pierik
The Sydney Morning Herald – Page: 51 : 13-Nov-18

Attendances for Australia’s recent three-match one-day cricket internationals series against South Africa have been described as modest. Ratings for the matches on Fox Sports were probably only a third of what they would have been if they had been on free-to-air television. Cricket Australia is hoping for better attendances and ratings when the first of four Twenty20 internationals begin at Metricon Stadium on the Gold Coast on 17 November.

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CRICKET AUSTRALIA, FOX SPORTS AUSTRALIA PTY LTD