TELEVISION VIEWERS – AUSTRALIA

Viewers take slow track for Melbourne Cup

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Original article by Lilly Vitorovich
The Australian – Page: 22 : 5-Nov-20

The Ten Network’s coverage of the 2020 Melbourne Cup attracted about 1.41 million viewers across the five major metropolitan markets, compared with 1.44 million in 2019. OzTAM’s figures also show that the national audience for the Melbourne Cup was 1.86 million viewers, down from 1.92 million in 2019. Ten’s coverage of the iconic horse race also attracted 144,000 viewers on its 10 Play broadcast video-on-demand service.

CORPORATES
TEN NETWORK HOLDINGS LIMITED, OZTAM PTY LTD, THE LEXUS MELBOURNE CUP

AFL wins TV war with NRL

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Original article by Scott Gullan
Herald Sun – Page: 59 : 27-Oct-20

Ratings data from OzTAM shows that the 2020 AFL grand final attracted 3.812 million viewers nationwide, which is the largest audience for an AFL match in four years. The Seven Network boasted an audience share of 65.8% for its coverage of the premiership decider. The AFL is likely to come under growing pressure to move the grand final to a prime-time slot permanently due to the strong ratings. Meanwhile, the Nine Network’s coverage of the NRL grand final was watched by 2.967 million viewers, compared with 2.65 million in 2019.

CORPORATES
SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, AUSTRALIAN FOOTBALL LEAGUE, OZTAM PTY LTD, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NATIONAL RUGBY LEAGUE

Broadcast deal is off and racing

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Original article by James Madden
The Australian – Page: 19 : 12-Oct-20

The coronavirus pandemic has prompted key sports codes such as the AFL and NRL to renegotiate their current broadcasting rights deals. However, horse racing coverage has attracted a growing audience during the pandemic, which is likely to result in a significant increase in the cost of the sport’s next broadcasting rights deals. Meanwhile, the fourth running of ‘The Everest’ is expected to attract record TV ratings on 17 October.

CORPORATES
AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, RACING NSW

W-League grows TV viewership as Australia & NZ awarded hosting rights for 2023 Women’s World Cup

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Jul-20

New research from Roy Morgan shows the W-League’s TV viewership is growing even as other Soccer competitions experienced viewership declines. A record high 879,000 Australians watch the W-League on TV, up 265,000 (+43%) on a year ago. However, the W-League’s TV viewership growth was not enough to make up for the declines in viewership for the FIFA World Cup, English Premier League, A-League and other forms of Soccer compared to a year ago. Now 4,098,000 Australians watch any of the listed Soccer competitions, down from 4,577,000 a year ago – a drop of 479,000 (-10%). The FIFA World Cup is easily the most popular Soccer competition on Australian TV with 3,391,000 viewers, although this is down 471,000 (-12%) on a year ago. Although the W-League is growing its TV viewership a concern for the local sporting authorities will be the decline in TV viewership for the men’s A-League, now with 1,748,000 viewers, down 305,000 (-15%) on a year ago. The local men’s competition has now been overtaken by the English Premier League which has a TV viewership of 1,794,000.

CORPORATES
ROY MORGAN LIMITED

AFL restarts with the edge over NRL for TV viewers

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Jun-20

The latest data from Roy Morgan shows that over 7.4 million Australians aged 14+ (36%) watch AFL matches on TV. Significantly more Australians watch the AFL on TV than watch Sydney-based rival the NRL (6 million), although both have declined in recent years. A year ago over 7.5 million Australians said they watched the AFL on TV and this number has dropped by over 100,000 for the latest research conducted in the 12 months to March 2020. The AFL is more popular with both genders than the NRL. More than 4.2 million men watch the AFL on TV compared to 3.6 million that watch the NRL; over 3.2 million women watch the AFL on TV compared to almost 2.4 million that watch the NRL. TV viewership of the AFL is strongest amongst older Australians. Over 40% of Australians aged 50+ watch the AFL on TV, including 1.97 million aged 50-64 and 1.71 million aged 65+. Meanwhile, 2.78 million people watch the AFL Women’s competition on TV, up from 2.42 million a year ago – an increase of 360,000. There have been increases for both genders and across all age groups. This new data comes from the Roy Morgan Single Source survey, derived from in-depth interviews with over 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE

Melbourne Cup in turmoil as ratings and attendance plunge in 2019

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Original article by Roy Morgan
Media Update – Page: Online : 7-Nov-19

TV viewership of the Melbourne Cup has plunged in 2019, dropping by more than half-a-million viewers compared to 2018 (a drop of 28% in only one year) and down over 330,000 in Melbourne – the home of the race. In total 1.324 million Australians in the 5 Capital Cities tuned in to Network 10’s coverage of Australia’s most important horse race. Sydney viewing was down by over 100,000 and down by tens of thousands in Brisbane, Perth and Adelaide. As reported yesterday attendance at the Melbourne Cup was only 81,408, the lowest attendance for nearly a quarter of a century since 1995. In line with plunging attendance figures, TV viewership was down across the whole day including the Race, Presentation, Mounting Yard and other viewing segments. Attendance at the Melbourne Cup has now dropped for five years in a row and is a clear indicator of problems facing Australia’s Racing Industry which Roy Morgan shows has among the highest level of distrust of all sports.

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Giant loss nets Seven worst grand final rating in 18 years

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Original article by Zoe Samios
The Australian – Page: 23 & 25 : 30-Sep-19

Data from OzTAM shows that the Seven Network’s broadcast of the 2019 AFL Grand Final boasted a metropolitan audience of 2.197 million viewers, compared with 2.601 million in 2018. The nationwide audience fell from 3.378 million in 2018 to just 2.939 million. Richmond’s 89-point victory over the Greater Western Sydney Giants was the third-biggest winning margin in AFL/VFL history.

CORPORATES
AUSTRALIAN FOOTBALL LEAGUE, RICHMOND FOOTBALL CLUB, GREATER WESTERN SYDNEY FOOTBALL CLUB, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, OZTAM PTY LTD, STREEM PTY LTD, NATIONAL RUGBY LEAGUE, NINE NETWORK AUSTRALIA LIMITED, FOXTEL MANAGEMENT PTY LTD

Why networks still bet billions on football

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Original article by Zoe Samios
The Australian – Page: 23 : 26-Aug-19

Australia’s commercial TV networks have claimed that the sports broadcasting model is ‘broken’, but their latest financial results suggest otherwise. Seven has indicated that audiences for its coverage of AFL matches are 10 per cent higher than in 2018, and Nine says its NRL revenue has increased by one per cent over the last year. However, data from OzTAM shows that the audience for Nine’s NRL coverage has fallen 3.7 per cent year-on-year so far in 2019. The combined NRL audience share of Nine and Foxtel has also fallen in 2019.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NINE NETWORK AUSTRALIA LIMITED, FOXTEL MANAGEMENT PTY LTD, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, VIZEUM, OZTAM PTY LTD, ATOMIC 212

Giving networks a sporting chance

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Original article by Zoe Samios
The Australian – Page: 26 : 15-Jul-19

The Seven Network’s coverage of Wimbledon attracted an average audience of 205,000 per match on its 7Two secondary channel, with the audience peaking at 455,000 for the match in which Ash Barty’s was eliminated from the tournament. That match also attracted 207,000 viewers on Foxtel. The men’s Cricket World Cup has also been a ratings success for the Nine Network and Foxtel, particularly matches featuring the Australian team. Nevertheless, TV industry executives say the weak advertising market and the cost of sports broadcasting rights are a concern.

CORPORATES
SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FOXTEL MANAGEMENT PTY LTD, FOX SPORTS AUSTRALIA PTY LTD, INTERNATIONAL CRICKET COUNCIL

Aunty takes ratings crown

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Original article by Zoe Samios, Lilly Vitorovich
The Australian – Page: 26 : 20-May-19

The ABC had the highest-rating federal election coverage on 18 May, with its audience peaking at 1.336 million – including 940,000 metropolitan viewers – from 8-9pm. The ABC News channel attracted an average metropolitan audience of 258,833, while some 300,000 people watched the public broadcaster’s election coverage via iview. Meanwhile, the Nine Network’s election coverage attracted some 450,000 metropolitan viewers, and pay-TV channel Sky News was watched by an average of 132,000 viewers.

CORPORATES
AUSTRALIAN BROADCASTING CORPORATION, NINE NETWORK AUSTRALIA LIMITED, SKY NEWS, SEVEN NETWORK LIMITED, TEN NETWORK HOLDINGS LIMITED, SPECIAL BROADCASTING SERVICE (SBS), RMIT UNIVERSITY