TELEVISION VIEWERS – AUSTRALIA

How 3.8 million Bathurst 1000 viewers drink and drive

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Oct-16

A Roy Morgan Single Source survey has found that 19 per cent of Australians aged 14+ (3.8 million people) will watch the 2016 Bathurst 1000 on TV. The survey, which was carried out in the year to June, also shows that 82 per cent of Bathurst 1000 viewers are adult drinkers. Some 76 per cent of these people mostly drink alcohol at home, compared with 69 per cent of all Australian drinkers aged 18+. Likewise, 41 per cent of them prefer beer to wine, compared with 30 per cent of all adult drinkers. Meanwhile, 90 per cent of Bathurst viewers drive, compared with 83 per cent of all Australians aged 14+.

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ROY MORGAN RESEARCH LIMITED

Finals football shows television is far from dead

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Original article by Max Mason
The Australian Financial Review – Page: 13 : 4-Oct-16

Seven West Media CEO Tim Worner says the high ratings for the AFL and NRL grand finals demonstrates the continued strength of traditional broadcast television. The Seven Network’s coverage of the AFL grand final attracted an average national audience of almost 4.1 million, while the Nine Network’s NRL broadcast was viewed by a national average audience of about 3.7 million.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NINE NETWORK AUSTRALIA LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, WESTERN BULLDOGS FOOTBALL CLUB, CRONULLA SHARKS, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, NETFLIX INCORPORATED, FACEBOOK INCORPORATED

Digital disruption isn’t a death knell

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Original article by Darren Davidson
The Australian – Page: 18 & 20 : 15-Aug-16

New figures show that the number of people watching free-to-air TV fell by 100,752 between the start of the 2016 ratings year and the Rio de Janeiro Olympic Games. The disappointing ratings performance of the Nine Network is believed to have accounted for the bulk of the lost viewers. However, the Seven Network’s director of ­programming, Angus Ross, says FTA is very resilient and having successful shows is the key to lifting audience numbers. Ross is confident that Seven’s post-Olympics line-up will be popular with viewers.

CORPORATES
NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, TEN NETWORK HOLDINGS LIMITED – ASX TEN, ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, PRESTO ENTERTAINMENT PTY LTD, SPECIAL BROADCASTING SERVICE (SBS), FOX SPORTS AUSTRALIA PTY LTD, FOXTEL MANAGEMENT PTY LTD

Digital helps Seven attract Olympics audience

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Original article by John Stensholt
The Australian Financial Review – Page: 7 : 9-Aug-16

The Seven Network’s TV broadcast of the 2016 Rio de Janeiro Olympic Games opening ceremony was watched by 1.61 million viewers in Australia’s five main capital cities. Meanwhile, Seven’s streaming coverage attracted 4.1 million viewers during the first two days of the Games, including a record 2.8 million streams on the second day. Seven has conceded that there have been problems with its streaming up, which it attributes to global demand for streaming services.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, OLYMPIC BROADCASTING SERVICES, AUSTRALIAN OPEN TENNIS, AUSTRALIAN FOOTBALL LEAGUE

The Project ‘really firing’ for WIN

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Original article by Max Mason
The Australian Financial Review – Page: 31 : 8-Aug-16

There has been strong growth in regional audiences for the Ten Network’s TV programs since WIN Corporation switched affiliation partners in July 2016. WIN CEO Andrew Lancaster notes that shows such as "The Project" and "Have You Been Paying Attention?" in particular have been popular with WIN viewers. Meawhile, Southern Cross Media Group says its ratings and revenue were better than expected in July, when its affiliation deal with the Nine Network commenced.

CORPORATES
WIN CORPORATION PTY LTD, TEN NETWORK HOLDINGS LIMITED – ASX TEN, SOUTHERN CROSS MEDIA GROUP LIMITED – ASX SXL, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, NATIONAL RUGBY LEAGUE, KPMG AUSTRALIA PTY LTD, FREE TV AUSTRALIA LIMITED, REGIONAL TAM PTY LTD, PRIME MEDIA GROUP LIMITED – ASX PRT

Real Aussie bachelorettes aren’t so into The Bachelor

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Aug-16

A Roy Morgan Single Source survey has found that almost half a million Australian women aged 14+ love watching
"The Bachelor Australia", including around 160,000 women aged 20 to 34 (six per cent). The survey, which was carried out in the year to March 2016, also shows that 57 per cent of the show’s target demographic of women aged 20-34 are partnered. Of these, eight per cent say The Bachelor Australia is a show they "really love to watch" – with wives the most likely of all (nine per cent), followed by imminent brides (seven per cent) and those in de facto relationships (six per cent). Meanwhile, just four of single women aged 20-34 really love the show.

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ROY MORGAN RESEARCH LIMITED

Tennis viewers a valuable audience for advertisers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Jun-16

A Roy Morgan Single Source survey has found that 34.3 per cent of Australians aged 14+ watch tennis on television occasionally or almost always. They are slightly more inclined than the average Australian to "find TV advertising interesting" (21.6 per cent vs 19.7 per cent) and less inclined to agree that "Nearly all TV advertising annoys me" (65.9 per cent vs 68.1 per cent). More than three-quarters of them watch Wimbledon broadcaster Channel 7 (and its affiliates) in an average seven days, well above the population average of 67.6 per cent. Meanwhile, the 1,025,000 million Australians (or 15.2 per cent of total tennis viewers) who play tennis themselves as well as watching it on TV, are not only more tolerant towards TV advertising than those who simply watch it on the box, but more likely to have cash to splash.

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ROY MORGAN RESEARCH LIMITED, SEVEN NETWORK LIMITED

TV today: free and paid, linear and on demand

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-May-16

A Roy Morgan Single Source survey has found that 95.4 per cent of Australians aged 14+ watched TV in some form in the first four months of 2016. The survey also shows that 90.2 per cent of Australians watched any ‘linear’ free-to-air (FTA) TV during an average week. Meanwhile, 34.8 per cent watched TV ‘On Demand’ in an average four weeks, including the FTA networks’ catch-up services and Subscription Video on Demand (SVOD) services, while 26.7 per cent watched ‘linear’ Foxtel in an average four weeks.

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ROY MORGAN RESEARCH LIMITED, FOXTEL MANAGEMENT PTY LTD

TV audiences slide as Netflix effect kicks in

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Original article by Dominic White
The Australian Financial Review – Page: 25 : 18-Apr-16

Data from OzTAM highlights the impact of video-on-demand services on Australia’s free-to-air TV networks. Prime-time viewing has fallen by 4.3 per cent overall in 2016, led by the key 16-39 age demographic, which is down 14.8 per cent. However, the figures do not include people who view the networks’ programs via their online "catch-up" services. The OzTAM data also shows that the prime-time audience share of pay-TV group Foxtel has fallen by 5.3 per cent.

CORPORATES
OZTAM PTY LTD, FOXTEL MANAGEMENT PTY LTD, NETFLIX INCORPORATED, YOUTUBE INCORPORATED, STAN ENTERTAINMENT PTY LTD, OMNICOM MEDIA GROUP AUSTRALIA PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FAIRFAX MEDIA LIMITED – ASX FXJ, PRESTO ENTERTAINMENT PTY LTD, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS), THE NIELSEN COMPANY

More Aussies now watching A-League than Premier League on TV

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Mar-16

A Roy Morgan Single Source survey has found that 2.1 million Australians aged 14+ (or 11 per cent of the population) reported watching A-League football on TV either regularly or occasionally in the year to December 2015. This compares with 1.4 million viewers (7.6 per cent of the population) in 2011. The growth in the A-League’s TV audience can be seen across both genders, with increased proportions of men and women tuning in: 16 per cent of men and 6.2 per cent of women watched it in 2015 (up from 11.3 per cent and four per cent respectively in 2011). Over the same period, viewership of the English Premier League remained relatively unchanged, with its audience hovering around the 1.8 million viewer (9.5 per cent) mark since 2011.

CORPORATES
ROY MORGAN RESEARCH LIMITED, THE A LEAGUE PTY LTD, ENGLISH PREMIER LEAGUE, FOX SPORTS AUSTRALIA PTY LTD, SPECIAL BROADCASTING SERVICE (SBS), SINGTEL OPTUS PTY LTD