TELEVISION VIEWERS – AUSTRALIA

Netflix makes us watch more, says study

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Original article by Max Mason
The Australian Financial Review – Page: 29 : 19-Oct-15

A survey by Edison Research has found that traditional broadcast TV still accounts for 85 per cent of the four hours of video content that Australians aged 14+ watch on average each day. The "Share of Eye" report shows that subscription video on-demand services account for four per cent of viewing time, while free video-on-demand services account for 11 per cent. The research was commissioned by Seven West Media.

CORPORATES
EDISON RESEARCH, SEVEN WEST MEDIA LIMITED – ASX SWM, NETFLIX INCORPORATED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, YAHOO!7 COMMUNICATIONS AUSTRALIA PTY LTD, PRESTO ENTERTAINMENT PTY LTD, FOXTEL MANAGEMENT PTY LTD, STAN ENTERTAINMENT PTY LTD, FAIRFAX MEDIA LIMITED – ASX FXJ

NBN’s Switkowski ‘simply wrong’ on broadcast view, says Free TV

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Original article by Dominic White
The Australian Financial Review – Page: 19 : 7-Oct-15

Free TV Australia chairman Harold Mitchell has rejected claims by NBN chairman Ziggy Switkowski that people under the age of 20 mainly only watch sport on broadcast TV. Mitchell says traditional TV screens remain the primary viewing option for Australians of all ages, despite the growing use of other devices to watch content. The latest Multi-Screen report from Nielsen, OzTAM and Regional TAM found that Australians still use a traditional TV set to watch more than 90 hours of broadcast TV each month.

CORPORATES
FREE TV AUSTRALIA LIMITED, NBN CO LIMITED, THE NIELSEN COMPANY (AUSTRALIA) PTY LTD, OZTAM PTY LTD, REGIONAL TAM PTY LTD, AUSTRALIAN FOOTBALL LEAGUE, SEVEN WEST MEDIA LIMITED – ASX SWM, TEN NETWORK HOLDINGS LIMITED – ASX TEN, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NETFLIX INCORPORATED

TV rating measures stretch to a month

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Original article by Michael Bodey
The Australian – Page: 25 : 14-Sep-15

OzTAM’s TV ratings methodology is being updated to embrace time-shifting and multiscreens. The new data will begin to be available later in 2015, and OzTAM will report ratings for programs that are viewed up to 28 days after initial transmission. OzTAM CEO Doug Peiffer says preliminary data suggests that taking time-shifting into account can lift a program’s overall ratings by up to 10 per cent. He adds that multiscreen data is unlikely to have much impact on ratings, as most people still watch traditional TV.

CORPORATES
OZTAM PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM, THE NIELSEN COMPANY (AUSTRALIA) PTY LTD, FACEBOOK INCORPORATED, AUSTRALIAN BROADCASTING CORPORATION

Australians’ AFL viewing fragments across Free TV, Pay TV and streaming via app on mobile devices

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Aug-15

Roy Morgan Single Source research in the 12 months to June 2015 shows that 2,321,000 Australians (14+) especially choose to watch Australian Football League (AFL) matches broadcast on Channel Seven, down from 2,628,000 in the 12 months to June 2013. The survey also found that 891,000 especially choose to watch Foxtel’s dedicated AFL channel Fox Footy, up from 841,000 in 2013, while 384,000 used Telstra’s AFL Live Official App in an average four weeks, up from 254,000 in 2013. Over the past two years, there has been a clear fragmentation of audiences across free TV, pay TV and live streaming: in 2013, over two-thirds of Fox Footy viewers (68 per cent) and AFL Live Official App users (67 per cent) also cited Channel Seven’s matches among those they especially choose to watch. Today, there is less overlap – meaning greater fragmentation: 59 per cent of Fox Footy viewers and 54 per cent of App users also choose to watch matches on Channel Seven. The overlap between Fox Footy and the AFL Live Official App has also declined, from 32 per cent of app users in 2013 to 24 per cent now.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, AUSTRALIAN FOOTBALL LEAGUE, SEVEN NETWORK LIMITED, NATIONAL RUGBY LEAGUE, NEWS CORP AUSTRALIA PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, FOXTEL MANAGEMENT PTY LTD

Internet usage draws level with TV viewing

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Original article by Michael Bodey
The Australian – Page: 23 : 10-Aug-15

The 2015 Deloitte Media Consumer Survey shows that the internet has become as popular as TV as a source of entertainment. Television viewing was named by 60 per cent of respondents as being among their three "preferred sources of entertainment". The usage of the internet for "social or personal interests" was reported as being in the same category also by 60 per cent of respondents.

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DELOITTE TOUCHE TOHMATSU LIMITED, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, PRESTO ENTERTAINMENT PTY LTD

Nine, Seven draw knives over cooking clashes

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Original article by Max Mason
The Australian Financial Review – Page: 31 : 27-Jul-15

Starcom MediaVest’s Andy Taylor has questioned the merits of free-to-air networks putting similar reality TV shows in the same timeslot. Nine Network will launch cooking show "The Hotplate" on 28 July 2015, while Seven Network will debut "Restaurant Revolution" in the same timeslot. Taylor expects both shares to attract big audiences, but warns of the potential for viewer fatigue. The final of Ten’s "MasterChef" will be broadcast on 27 July.

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STARCOM MEDIAVEST GROUP, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN NETWORK OPERATIONS, SEVEN WEST MEDIA LIMITED – ASX SWM, TEN NETWORK HOLDINGS LIMITED – ASX TEN, SMI MEDIA INCORPORATED, YOUNG AND RUBICAM PTY LTD, UBS HOLDINGS PTY LTD

Bloodline beats birthplace when it comes to Test Match Cricket viewers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Jul-15

A Roy Morgan Single Source survey has found that 33.1 per cent of Australians aged 14+ say they almost always or occasionally watch Test cricket on TV. The survey, which was carried out in the year to March 2015, also shows that 35.8 per cent of people who were born in Australia watch Test cricket on TV, compared with 36.5 per cent of Australians who were born in the UK. Meanwhile, just 23.9 per cent of Australians who were born elsewhere than in Australia or the UK watch Test cricket on TV.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE

Tennis, cycling and socio-economic advantage

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Jul-15

A Roy Morgan Single Source survey has found that 6.8 million Australians aged 14+ watch tennis on TV almost always or occasionally. The survey, which was carried out in the year to March 2015, also shows that 25 per cent of them are from the affluent AB socio-economic quintile, while the least well-off E and FG quintiles each account for 18% of tennis viewers. Meanwhile, 3.8 million Australians watch cycling on TV, with the AB quintile comprising 28 per cent of viewers. The survey also shows that 33 per cent of Australians who play tennis are in the AB quintile, as are 30 per cent of Australians who cycle.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Television keeps pretenders at bay as king of screens

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Original article by Max Mason
The Australian Financial Review – Page: 17 : 12-Jun-15

A new report shows that Australian consumers still prefer to watch video content on TV rather than mobile devices or PCs. The Australia Multi-Screen Report indicates that Australians typically watched more than 89 hours of TV each month in the last year, compared with just over 93 hours previously. The average amount of time Australians spend each month watching video content on a computer device fell slightly in the last year. The report also shows that the 65+ age group tends to watch the most TV, while those aged 13-17 watch the least.

CORPORATES
OZTAM PTY LTD, THE NIELSEN COMPANY (AUSTRALIA) PTY LTD, REGIONAL TAM PTY LTD

A-League win for Fox Sports, SBS

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Original article by Max Mason
The Australian Financial Review – Page: 34 : 18-May-15

Some 13,000 spectators on average attended an A-League match during the 2014-15 season. The competition has also been popular with TV viewers, with SBS reporting 24.6 per cent growth in audience numbers in 2014-15. Meanwhile, Fox Sports notes that pay-TV audience numbers have increased by 45 per cent since the A-League was established in 2005. SBS and Fox Sports jointly paid $A160m for the A-League broadcasting rights in a four-year deal in 2013.

CORPORATES
SPECIAL BROADCASTING SERVICE (SBS), FOX SPORTS AUSTRALIA PTY LTD, FOXTEL MANAGEMENT PTY LTD, THE A LEAGUE PTY LTD, FOOTBALL FEDERATION AUSTRALIA LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, SYDNEY FOOTBALL CLUB, SOCCEROOS, SPINACH ADVERTISING PTY LTD, AUSTRALIAN LABOR PARTY