TELEVISION VIEWERS – AUSTRALIA

Women watching cricket and going to matches – but it’s still a boy’s club online

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Feb-15

A Roy Morgan Single Source survey has found that about 450,000 Australians aged 14+ visit the ESPN Cricinfo website in any average four weeks throughout the year, but just 9.5 per cent of visitors (or 43,000) are women. However, women account for 19 per cent (or 121,000) of the 640,000 monthly visitors to the Cricket Australia site. Meanwhile, more than a million women "almost always" watch Test or One-Day matches on TV, and around 800,000 watch Twenty20 matches. Women also comprise a third of Australians who went to a Twenty20 match in the past year, 29 per cent of those who attended a One-Day match and 26 per cent of those who attended a Test match

CORPORATES
ROY MORGAN RESEARCH LIMITED, CRICKET AUSTRALIA, ESPN INCORPORATED, CRICINFO

Summer sport showdown: tennis, cricket and soccer vie for Aussie TV viewers’ attention

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Jan-15

A Roy Morgan Single Source survey has found that 40 per cent of Australians aged 14+ say they almost always or occasionally watch cricket on TV. The survey, which was carried out in the year to September 2014, also shows that 35 per cent of Australians watch tennis and 23 per cent watch soccer. Meanwhile, 52 per cent of Australians aged 65+ almost always or occasionally watch cricket on TV, and 47 per cent watch tennis. In contrast, soccer is most popular among the 35-49 age group (26 per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN OPEN TENNIS, ASIAN FOOTBALL CONFEDERATION

‘And…. cut!’ The TV viewers left in the dark now that Margaret and David won’t be At The Movies

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Dec-14

A Roy Morgan Single Source survey has found that in the year to September 2014, 5.9 per cent of Australians aged 14+ gave "At The Movies" four and a half stars, citing it as a TV program that they "especially choose to watch". Some 2.2 per cent named it as a show that they "really love to watch". The survey also found that around 75 per cent of who really love "At The Movies" went to the cinema in an average three-month period in the year to September 2014, compared with just 46% of the general population

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS)

Australians pick their must-see and much-loved television shows on ABC and SBS

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Nov-14

A Roy Morgan Single Source survey has found that 11.8 million Australians aged 14+ have at least one ABC or ABC2 television show that they "especially choose to watch". The survey, which was carried out in the year to September 2014, also found that 5.5 million Australians especially choose to watch between one and three shows on the ABC. Meanwhile, 9.2 million Australians especially choose to watch at least one show on SBS ONE, SBS2 or NITV

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS)

All aflutter: Melbourne Cup draws the punters (but TV viewers are down)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Oct-14

A Roy Morgan Single Source survey has found that 5.3 per cent of Australians aged 18+ placed bets on horse races at least once in any given four-week period in the year to September 2014. This compares with 8.3 per cent in the year to September 2004. However, betting activity increases significantly around Melbourne Cup time, although the proportion of Australians who watch the race on TV has fallen from 39 per cent to 31.1 per cent in the last 10 years

CORPORATES
ROY MORGAN RESEARCH LIMITED, THE EMIRATES MELBOURNE CUP, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE

On air vs online: YouTube takes on the Tube

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Sep-14

A Roy Morgan Single Source survey has found that 48 per cent of Australians aged 14+ visited YouTube in an average seven-day period in the year to June 2014. The survey also shows that YouTube visitors are 12% more likely than the average Australian to watch no commercial TV on an average weekday, and seven per cent more likely to watch TV for less than two hours. Meanwhile, Facebook visitors are 10 per cent less likely than average to be heavy weekday commercial TV viewers

CORPORATES
ROY MORGAN RESEARCH LIMITED, YOUTUBE INCORPORATED, FACEBOOK INCORPORATED

Game on: C7’s Million Dollar Minute vs C9’s Hot Seat

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Sep-14

A Roy Morgan Single Source survey has found that the Seven Network’s "Million Dollar Minute" game show is becoming more popular. Audience research from Roy Morgan shows that the number of Australians aged +14 who say they "really love to watch" the program rose from 292,000 in the December 2013 quarter to 437,000 in the June 2014 quarter. Meanwhile, 481,000 Australians now "really love to watch" the Nine Network’s rival "Hot Seat"

CORPORATES
ROY MORGAN RESEARCH LIMITED, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM

TV networks not on the same wavelength: Why NRL clubs want more Sunday games

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Original article by Brad Walter
The Sydney Morning Herald – Page: 46 : 19-Aug-14

The Nine Network and Fox Sports like National Rugby League (NRL) matches to be scheduled on Thursday nights, as the timeslot attracts high ratings. However, attendance at Thursday night matches tend to be low, and NRL teams suggest that playing matches on Sunday afternoons would draw a much bigger crowd. Likewise, Monday night matches are popular with TV viewers but often attract low crowd numbers

CORPORATES
NATIONAL RUGBY LEAGUE, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FOX SPORTS AUSTRALIA PTY LTD, BULLDOGS RUGBY LEAGUE CLUB LIMITED, SOUTH SYDNEY RUGBY LEAGUE CLUB, BRISBANE BRONCOS RUGBY LEAGUE CLUB LIMITED, SYDNEY ROOSTERS RUGBY LEAGUE FOOTBALL, GOLD COAST TITANS, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, ST GEORGE ILLAWARRA DRAGONS, PARRAMATTA RUGBY LEAGUE CLUB, GEELONG FOOTBALL CLUB, CARLTON FOOTBALL CLUB, AUSTRALIAN FOOTBALL LEAGUE, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, MANLY WARRINGAH DISTRICT RUGBY LEAGUE FOOTBALL CLUB, NEWCASTLE KNIGHTS LIMITED, NEW ZEALAND WARRIORS LIMITED