Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Jan-15

A Roy Morgan Single Source survey has found that 40 per cent of Australians aged 14+ say they almost always or occasionally watch cricket on TV. The survey, which was carried out in the year to September 2014, also shows that 35 per cent of Australians watch tennis and 23 per cent watch soccer. Meanwhile, 52 per cent of Australians aged 65+ almost always or occasionally watch cricket on TV, and 47 per cent watch tennis. In contrast, soccer is most popular among the 35-49 age group (26 per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN OPEN TENNIS, ASIAN FOOTBALL CONFEDERATION