TENNIS PLAYERS – AUSTRALIA

Barty to donate winnings to bushfire fund

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Original article by Courtney Walsh
The Australian – Page: 22 : 6-Jan-20

Australian tennis star Ash Barty has pledged to donate her entire earnings from the upcoming Brisbane International tournament to bushfire relief. Barty could potentially earn up to $382,000 if she wins the tournament. Meanwhile, the Australian Open’s defending champion Novak Djokovic says organisers may have to postpone the Grand Slam event if air quality in Melbourne worsens due to the bushfires. Barty is not concerned about delaying the Open, arguing that tennis is trivial compared with the ongoing crisis.

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AUSTRALIAN OPEN TENNIS

US Open 2018: Aussie John Millman stuns Roger Federer in four sets

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Original article by Courtney Walsh
The Australian – Page: Online : 5-Sep-18

John Millman will play Novak Djokovic in the quarter-finals of the US Open after the Australian tennis player’s stunning defeat of Roger Federer. Millman beat the Swiss legend in four sets, winning 3-6 7-5 7-6 (7) 7-6 (3). It was the first time that an Australian has defeated Federer, who had served for the second set with a 5-4 lead, in a grand slam event since 2009. Millman, who had not previously defeated a top 10 player on the ATP, becomes the first Australian to reach a grand slam quarter-final since Nick Kyrgios in Melbourne in 2015.

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Davis Cup greats dismayed over plan to dump century of tradition for fast format

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Original article by Courtney Walsh
The Australian – Page: 1 & 6 : 28-Feb-18

Australian tennis legends such as Neale Fraser and Pat Cash has criticised the International Tennis Federation’s proposal for a major overhaul of the Davis Cup tournament. Although the trophy would still be called the Davis Cup, the tournament itself would be renamed the World Cup of Tennis Finals. It would played at a neutral venue over one week in November rather than the traditional format of home-and-away ties for each competing nation. In addition, each match would feature just three sets instead of the five at present.

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INTERNATIONAL TENNIS FEDERATION

Davis Cup greats dismayed over plan to dump century of tradition for fast format

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Original article by Courtney Walsh
The Australian – Page: 1 & 6 : 28-Feb-18

Australian tennis legends such as Neale Fraser and Pat Cash has criticised the International Tennis Federation’s proposal for a major overhaul of the Davis Cup tournament. Although the trophy would still be called the Davis Cup, the tournament itself would be renamed the World Cup of Tennis Finals. It would played at a neutral venue over one week in November rather than the traditional format of home-and-away ties for each competing nation. In addition, each match would feature just three sets instead of the five at present.

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INTERNATIONAL TENNIS FEDERATION

Australian Open tennis viewers a different breed to Aussies who play tennis

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Jan-17

A Roy Morgan Single Source survey has found that 32.4% of Australians aged 14+ (6.4 million people) watch the Australian Open almost always or occasionally. However, just 45.1% of Australian Open viewers tune in for other tennis broadcasts. The survey, which was carried out in the year to September 2016, also shows that the Australian Open is particularly popular among people aged 50 or older; 36.3% of those aged 50-64 tune in to watch it, as do 46.3% of those aged 65+. In contrast, younger people show a distinct lack of interest in watching the Australian Open on TV, especially 14-17 year-olds (20.2%) and 18-24 year-olds (21.8%). Meanwhile, tennis participation is at its greatest among teenagers aged 14-17 years (16.2%), but starts slipping from 18 years onwards. While 7.0% of Australians overall play tennis, this slips to 4.3% of 50-64 year-olds and heads steadily south from there to 2.9% of those aged 65+.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIAN OPEN TENNIS

Tennis viewers a valuable audience for advertisers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Jun-16

A Roy Morgan Single Source survey has found that 34.3 per cent of Australians aged 14+ watch tennis on television occasionally or almost always. They are slightly more inclined than the average Australian to "find TV advertising interesting" (21.6 per cent vs 19.7 per cent) and less inclined to agree that "Nearly all TV advertising annoys me" (65.9 per cent vs 68.1 per cent). More than three-quarters of them watch Wimbledon broadcaster Channel 7 (and its affiliates) in an average seven days, well above the population average of 67.6 per cent. Meanwhile, the 1,025,000 million Australians (or 15.2 per cent of total tennis viewers) who play tennis themselves as well as watching it on TV, are not only more tolerant towards TV advertising than those who simply watch it on the box, but more likely to have cash to splash.

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ROY MORGAN RESEARCH LIMITED, SEVEN NETWORK LIMITED