Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Apr-16

Roy Morgan Research’s Holiday Tracker shows that in September 2002, some 147,000 Australians aged 14+ were planning to take their next holiday in Bali. This fell to just 42,000 in October 2002, following the first of the Bali bombings. By November 2002, the number of Australians intending to take their next holiday in Bali had bottomed out at 14,000. It was not until April 2004 that intention returned to pre-bombing levels (148,000). Meanwhile, 87,000 people were intending to take their next holiday in Bali in September 2005, which dropped to 70,000 in October following the second Bali bombing. Just 4,000 people intended to holiday in Bali in January 2006, but this had rebounded to 81,000 by March 2006.

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