TOURISM – AUSTRALIA

Airbnb: the changing face of accommodation booking

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Feb-16

A Roy Morgan Single Source survey has found that 27.1 per cent of Australians aged 14+ (or 5.3 million people) reported having heard of Airbnb in the six months to December 2015. While this is a substantially lower recognition rate than more established tourism industry players such as Flight Centre (70 per cent) and Webjet.com.au (52.2 per cent), it puts Airbnb ahead of well-known operators like STA Travel (26.9 per cent), Lastminute.com.au (25.8 per cent) and Stayz (23 per cent). Meanwhile, 7.7 per cent of Australians say they would consider using Airbnb for their next holiday, making it the fifth-most considered travel agent/booking site after Flight Centre, Booking.com, Wotif, and Webjet.com.au.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AIRBNB AUSTRALIA PTY LTD, FLIGHT CENTRE TRAVEL GROUP LIMITED – ASX FLT, WEBJET LIMITED – ASX WEB, STA TRAVEL PTY LTD, LASTMINUTE.COM AUSTRALIA PTY LTD, STAYZ PTY LTD, BOOKING.COM BV, EXPEDIA AUSTRALIA PTY LTD

Tourism jobs outlook sparks visa debate

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Original article by Ewin Hannan
The Australian Financial Review – Page: 7 : 5-Nov-15

Deloitte Access Economics states in a report written for Austrade that the tourism industry will experience a shortage of 38,000 workers if no appropriate measures are taken to alleviate it. More than 120,000 extra workers will be needed by the end of the decade. Martin Ferguson, the chairman of Tourism Accommodation Australia, has called for changes to visa rules that would make it easier for foreigners to apply for working-holiday visas.

CORPORATES
TOURISM ACCOMMODATION AUSTRALIA, DELOITTE ACCESS ECONOMICS PTY LTD, AUSTRADE, TTF AUSTRALIA LIMITED TOURISM AND TRANSPORT FORUM, ACTU

China to take over as most frequent visitors

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Original article by Jamie Freed
The Australian Financial Review – Page: 11 : 3-Nov-15

Tourism Research Australia forecasts a rise of 5.9 per cent in the number of foreign tourists to 7.5 million in 2015-16. The number of mainland Chinese visitors is likely to rise 15.5 per cent. By 2019-2020, the number of Chinese visitors is expected to reach 1.4 million, catapulting this category of the market to the top of tourism source countries.

CORPORATES
TOURISM RESEARCH AUSTRALIA, AUSTRALIA. DEPT OF FOREIGN AFFAIRS AND TRADE, TTF AUSTRALIA LIMITED TOURISM AND TRANSPORT FORUM, TOURISM ACCOMMODATION AUSTRALIA, TOURISM RESEARCH AUSTRALIA

Penalty rates are real money for real people

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Original article by Jo-Anne Schofield
The Australian Financial Review – Page: 63 : 29-Oct-15

There is pressure from employers in Australia’s hospitality and tourism sectors to reduce weekend penalty rates, but such a move would be unfair to workers. They often earn close to the minimum wage. Employers claim that the reduction in penalty rates would have beneficial effects, but their arguments are flawed.

CORPORATES
ACTU, VICTORIAN TRADES HALL COUNCIL, AUSTRALIA. PRODUCTIVITY COMMISSION, AUSTRALIAN LABOR PARTY, TOURISM ACCOMMODATION AUSTRALIA, AUSTRALIA. FAIR WORK COMMISSION, UNITED VOICE

Visa, Tourism Australia in Asian tourist push

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Original article by Jamie Freed
The Australian Financial Review – Page: 12 : 4-Sep-15

Tourism Australia wants more Asian tourists to venture beyond the east coast. The organisation is working with credit card company Visa on a marketing campaign whose aim is to promote travel to less popular destinations. In Western Australia, only five per cent of international visitors are from China.

CORPORATES
TOURISM AUSTRALIA PTY LTD, VISA INTERNATIONAL, EXPEDIA INCORPORATED, ALIBABA.COM CORPORATION

Ride on: the holiday habits of regular cyclists

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Sep-15

A Roy Morgan Single Source survey (July 2014 – June 2015) has found that cycling participation in Australia has risen dramatically over the last few years. Just over 1.5 million Australians aged 14+ (some eight per cent of the population) regularly ride a bike. Regular cyclists are far more likely than the average Australian to name certain destinations as places they’d like to spend a domestic holiday. South Australian (SA) regions feature prominently: regular cyclists are 140 per cent more likely than the average Australian to nominate the Adelaide Hills as somewhere they’d like to visit, 138 per cent more likely to name the Riverlands/Renmark/Blanchetown region, and 119 per cent more likely to name the Flinders Ranges. These regions are all notable for their popular cycling paths. Outside of SA, other destinations more popular with regular cyclists than the average Australian tend towards high-altitude areas (Falls Creek; Mt Buffalo/Mt Baw Baw/Lake Mountain) and Queensland’s Stanthorpe.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Airline rivals team up for walking tour firm

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Original article by Patricia Hatch
The Australian Financial Review – Page: 25 : 4-Aug-15

Geoff Dixon, the former CEO of Qantas, and Brett Godfrey, the former CEO of Virgin Australia, have launched a new company. The Australian Walking Company will offer coastal walks in Victoria. It will be operated by the Tasmania Walking Company, which has been organising walks for tourists since the early 1990s.

CORPORATES
QANTAS AIRWAYS LIMITED – ASX QAN, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, TASMANIAN WALKING COMPANY PTY LTD, AUSTRALIAN WALKING COMPANY

Weaker dollar – more holidays at home

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Original article by Jamie Freed
The Australian Financial Review – Page: 8 : 2-Jul-15

Data shows that Australians spent a total of $A55.7bn on domestic overnight trips in the year to March 2015, which is six per cent higher than previously. Meanwhile, there was three per cent growth in the number of Australians who opted for a holiday within Australia in the March 2015 quarter. The National Visitor Survey, which was undertaken by Tourism Research Australia, also found that the number of Australians taking overseas holidays rose by three per cent in the year to March.

CORPORATES
TOURISM RESEARCH AUSTRALIA, FLIGHT CENTRE TRAVEL GROUP LIMITED – ASX FLT, PRICEWATERHOUSECOOPERS AUSTRALIA (INTERNATIONAL) PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN

Alibaba pairs with Tourism Australia to attract travellers

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Original article by Angus Grigg
The Australian Financial Review – Page: 3 : 1-Jul-15

Tourism Australia has secured a three-year marketing deal with Alitrip, a travel software app that was launched by Chinese ecommerce group Alibaba in 2010. Tourism Australia and Alitrip will jointly promote Australia as a travel destination for independent travellers in China. Australia recorded 18 per cent growth in tourists from China in 2014, to a new high of 840,000.

CORPORATES
TOURISM AUSTRALIA PTY LTD, ALITRIP, ALIBABA GROUP HOLDING LIMITED, CHINA EASTERN AIRLINES CORPORATION LIMITED, SINGAPORE AIRLINES LIMITED, JD.COM INCORPORATED, TREASURY WINE ESTATES LIMITED – ASX TWE, THE A2 MILK COMPANY LIMITED – ASX A2M, PENFOLDS WINES PTY LTD, WOLF BLASS WINES PTY LTD, IRESEARCH

Take-off in US tourists tipped

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Original article by Matt O’Sullivan
The Australian Financial Review – Page: 18 : 22-Jun-15

Tourism Australia has secured a new marketing deal with Virgin Australia Holdings, after first joining forces to promote Australia in 2012. The two groups will jointly spend $A50m to promote the nation, with the US to be targeted initially. Meanwhile, Virgin CEO John Borghetti anticipates an upturn in tourists from the US due to the lower value of the Australian dollar. Tourism Australia has also renewed its marketing deal with Etihad.

CORPORATES
TOURISM AUSTRALIA PTY LTD, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, ETIHAD AIRWAYS, QANTAS AIRWAYS LIMITED – ASX QAN, DELTA AIR LINES, AMERICAN AIRLINES INCORPORATED