Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jul-15

A Roy Morgan Single Source survey has found that 12.9 million Australians aged 14+ took at least one domestic and/or overseas holiday in the year to March 2015. Some 3.7 per cent (or just over 480,000 people) used a guidebook on their last trip, down from 6.3 per cent a decade ago. Meanwhile, 1.8 per cent of Australians whose last holiday was domestic used a guidebook, compared with 12.1 per cent of Australians whose last holiday was overseas. The survey also shows that solo travellers (19.3 per cent) are most likely to use a guidebook on an overseas holiday.

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