TRUST – AUSTRALIA

Bunnings is Australia’s most trusted brand, banking industry moves into Net Trust and Temu is most distrusted online retailer

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Dec-25

Bunnings is the most trusted brand in the 12 months to September 2025, making it the eighth consecutive quarterly victory for the hardware retailer stretching back to late 2023. This is according to the latest Roy Morgan Single Source (Australia) Risk Monitor, with the top four places being unchanged for the fourth consecutive quarter, with discount supermarket Aldi in second, discount department store Kmart in third, and technology and consumer products firm Apple in fourth position. The banks improved their trust rankings, now with five of the top 20 most trusted brands, while supermarket chains Woolworths and Coles were Australia’s two most distrusted brands for a fourth straight quarter, and Temu is rated as Australia’s most distrusted online retailer.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, APPLE PTY LTD, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, TEMU

Trust in banking and finance industries – including all big four banks – increases significantly over the last 12 months

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Nov-25

Roy Morgan measures trust and distrust across 27 industries and over 200 key Australian brands on an ongoing basis. A special deep dive into trust and distrust in the banking and finance industry shows a remarkable recovery in levels of trust and a reduction in distrust for the industry over the last 12 months. The Banking industry itself is now the 14th most trusted industry in Australia, up 10 spots from a year ago, lifted higher by rising trust and decreasing distrust in the big four banks. In addition, the Insurance industry is up five spots and is now the 12th most trusted industry. The Payments, Cards and Loans industry is up three places to 7th and the Superannuation and Wealth Management industry is up three positions to 6th overall. These four industries have improved more than any other sectors over the last 12 months.

CORPORATES
ROY MORGAN LIMITED

Australia’s Most Trusted and Distrusted Brands + The Retail Landscape – Webinar Invitation

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Nov-25

Join Roy Morgan CEO Michele Levine at 11:00am on 28 November to discover Australia’s most Trusted and Distrusted brands; how traditional retail brands are being impacted by Temu, Shein, and AliExpress; how the dramatic shift to low prices is affecting discount department stores like Kmart and Big W; whether Amazon has finally become the digital category killer, impacting Myer, JB Hi-Fi and Harvey Norman; whether Coles and Woolworths are finally showing real signs of reputational recovery; and whether the retail sector seeing a rise in distrust amid all the upheaval. Register now and we will send you a link immediately prior to the start of the webinar.

CORPORATES
ROY MORGAN LIMITED

Bunnings, Kmart and Samsung are the Most Trusted Brands in Retail and Consumer Products for 2025

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-25

Roy Morgan has presented the Roy Morgan Trusted Brand Awards for 2025 for Retail and Consumer Products industries. The broader Retail category (not including Supermarkets) was again topped by leading home hardware brand Bunnings, with a seventh consecutive victory as the ‘Most Trusted Retail Brand’ in Australia. Bunnings recorded a clean sweep at the awards, picking up the ‘Best of the Best’ Most Trusted Brand in Australia award for a second straight year. The ‘Most Trusted Brand in Department & Discount Department Stores’ award has been won by Kmart for the seventh year in a row. The winner of the ‘Most Trusted Consumer Products Brand’ was South Korea-based Samsung, also for a seventh straight year. Meanwhile, Apple is the ‘Most Trusted Technology Brand’ for a fifth consecutive year, and Aldi has retained the title of the ‘Most Trusted Supermarket Brand’ for 2025.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, KMART AUSTRALIA LIMITED, SAMSUNG CORPORATION, APPLE PTY LTD, ALDI STORES SUPERMARKETS PTY LTD

Profits today, penalties tomorrow: The real cost of distrust

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Original article by Michele Levine
Mumbrella – Page: Online : 8-Oct-25

Former marketing professor, brand consultant and columnist Mark Ritson recently commented on Roy Morgan’s finding that Qantas has become one of Australia’s five most distrusted brands. Ritson contended that "brand trust needs to be taken with a massive dose of salt". However, distrust affects more than just a company’s reputation; Medibank, AMP, Facebook and Qantas itself are amongst the companies whose market capitalisation fell sharply in the wake of scandals that damaged their brand in recent years. Distrust spreads faster than trust accrues, and it changes behaviour long after headlines about a scandal fade; a business can report solid earnings yet be just one incident away from value destruction.

CORPORATES
ROY MORGAN LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, MEDIBANK PRIVATE LIMITED – ASX MPL, AMP LIMITED – ASX AMP, FACEBOOK

Bunnings is Australia’s most trusted brand – while the big four banks (CBA, NAB, ANZ and Westpac) surge up the rankings

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Sep-25

Bunnings is the most trusted brand in the 12 months to June 2025 – a seventh consecutive quarterly victory for the hardware retailer stretching back to late 2023. Bunnings was also recognised last week as Australia’s ‘Best of the Best’ Most Trusted Brand for 2025. For the third straight quarter the top five places remain unchanged with budget supermarket Aldi in second place, discount department store Kmart in third, technology and consumer products giant Apple in fourth and leading car manufacturer Toyota in fifth place. There were two notable trends in the latest trust rankings with all four major banks improving their rankings, and two prominent discount department stores rising to more closely challenge market leader Kmart. Meanwhile, Woolworths and Coles are Australia’s two most distrusted brands for a third straight quarter.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, KMART AUSTRALIA LIMITED, APPLE PTY LTD, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL

Nutrien Ag Solutions is Australia’s Most Trusted Agribusiness Brand for the first time

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Sep-25

Roy Morgan has announced that Nutrien Ag Solutions is Australia’s Most Trusted Agribusiness Brand for 2025. This is the first win for Nutrien Ag Solutions, which also won the Agribusiness Products and Services category to cement the company as one of Australia’s leading agribusinesses. There were six repeat winners across the 8 categories in the annual awards, including Zoetis (Animal Health), Bendigo Bank (Agribusiness Banks), Norco (Farmers Co-op), GrainCorp (Grain Company), Meat & Livestock Australia (Industry Group) and Ridley (Stock Feed); they all backed up wins in last year’s Trusted Agribusiness Brand Awards. In addition, first-time winner Nufarm was awarded the Most Trusted Chemicals and Fertilisers brand. The Trusted Agribusiness Brand Awards are based on interviews with over 1,000 Australians farmers interviewed as part of Roy Morgan’s annual Farmer Agribusiness Brand Trust survey.

CORPORATES
ROY MORGAN LIMITED, NUTRIEN AG SOLUTIONS LIMITED, ZOETIS INCORPORATED, BENDIGO BANK, NORCO CO-OPERATIVE LIMITED, GRAINCORP LIMITED – ASX GNC, MEAT AND LIVESTOCK AUSTRALIA LIMITED, RIDLEY CORPORATION LIMITED – ASX RIC, NUFARM LIMITED – ASX NUF

‘A testament’: Toyota’s winning formula is all about trust

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Original article by Ethan Cardinal
drive.com.au – Page: Online : 14-Sep-25

Roy Morgan’s 2025 Trusted Brand Awards have revealed that Toyota is Australia’s most trusted automotive brand, a title it has now held for seven years in a row. Roy Morgan states that when it comes to the automotive industry, Australians typically trust brands based on three factors, namely their personal experiences with vehicles, vehicle reliability and quality of service. A Toyota spokesperson notes there are millions of Toyota vehicles on Australian roads, which is a "testament to the trust that customers continue to place in us and our vehicles".

CORPORATES
TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, ROY MORGAN LIMITED

Banks are in and ABC is out in trust rankings

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Original article by Danielle Long
The Australian – Page: Online : 16-Sep-25

The latest Roy Morgan ranking of Australia’s most trusted and distrusted brands has revealed a big gain in trust for the nation’s major banks. The Commonwealth Bank is Australia’s most trusted bank and the seventh most trusted brand overall, while Roy Morgan’s rankings also show a decline in trust in the ABC, which fell out of the top 20 most trusted brands for the first time since the report commenced in 2017. Commenting on the ABC’s decline, Roy Morgan CEO Michele Levine said it was due to a decline in trust among the ABC’s ‘heartland ‘of Labor voters

CORPORATES
ROY MORGAN LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIAN BROADCASTING CORPORATION, AUSTRALIAN LABOR PARTY

Australia’s Most Trusted and Distrusted Brands + Most Trusted Brand Awards 2025

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Sep-25

Join Roy Morgan CEO Michele Levine in this webinar to discover Australia’s most trusted and distrusted brands in sectors such as banking, supermarkets, airlines, health insurance and energy. Michele also reveals the winners of Roy Morgan’s annual Most Trusted Brand Awards for 2025. View the webinar now:

CORPORATES
ROY MORGAN LIMITED