Honest, genuine and community-minded leaders focused on the public interest score highest for Trust

Original article by Roy Morgan
Market Research Update – Page: Online : 30-Mar-20

A special Roy Morgan survey on ‘Trust’ and ‘Distrust’ of government and business leaders conducted in March shows that being honest and genuine is the most valued trait for leaders with a high level of Trust. This trait was mentioned by 27% of respondents in relation to political leaders and 30% for business leaders, according to the survey of 974 Australians aged 14+. Another personality trait to rate highly was being community-minded and with a focus on the public interest, mentioned by 15% of respondents for political leaders and 12% for business leaders. In contrast, the traits that drive ‘Distrust’ include being dishonest/doesn’t tell the truth/dodgy (mentioned by 26% as a key reason to ‘Distrust’ political leaders and 27% for business leaders). Another key driver of ‘Distrust’ which is particularly evident for business leaders with high ‘Distrust’ is Focusing on their own interests/having their own agenda/being selfish (mentioned by 33%). This was also the second largest trait driving ‘Distrust’ in political leaders at 19%.

CORPORATES
ROY MORGAN LIMITED

When the COVID-19 crisis ends, we still have a distrust epidemic to deal with

Original article by Roy Morgan
Market Research Update – Page: Online : 30-Mar-20

The COVID-19 pandemic has revealed deep fissures of distrust in Australia, accelerating a risk that research firm Roy Morgan has been warning about for some time. "We interview more than 50,000 Australians every year, in person, at length, and have done so for decades," says Roy Morgan CEO Michele Levine. "We’ve seen countless trends come and go and deeper changes take root. But in 2017 we realised something new was happening. Something was corroding the way people felt about the companies they interacted with, the sports they followed, the communities they lived in." It clearly involved trust, "but we’ve been measuring trust for a long time and those measures weren’t capturing it," she says. The breakthrough was realising that the issue wasn’t low trust levels, or even an absence of trust: "That’s a problem, but it doesn’t produce the societal cracks we were observing". The culprit was much more potent and damaging: active distrust. "Distrust poses a very real, material risk to brands, communities and even nations," says Levine. Levine and her team developed a rigorous measure for distrust: the Roy Morgan Risk Monitor. They now measure both trust and distrust across and within 25 key industries, and also assess trust and distrust in key public political and business leaders. The results are disturbing. The latest findings on Australians’ distrust for our Prime Minister and government should ring loud alarm bells as the country faces its biggest challenge since World War II.

CORPORATES
ROY MORGAN LIMITED

Businessmen Dick Smith, Mike Cannon-Brookes and Andrew Forrest score highest for Net Trust

Original article by Roy Morgan
Market Research Update – Page: Online : 23-Mar-20

A special Roy Morgan survey on ‘Trust’ and ‘Distrust’ of business leaders shows Australian entrepreneurs Dick Smith, Mike Cannon-Brookes and Andrew Forrest have the highest ‘Net Trust Scores’ – meaning the ‘Trust’ felt towards the three far outweighs the ‘Distrust’ – according to a special Roy Morgan Snap SMS Survey of 974 Australians aged 14+ conducted this week. Behind the top three is Qantas CEO Alan Joyce. Also scoring highly for ‘Trust’ are Medical Leaders/Professionals and the Australian Medical Association, which is currently at the forefront of dealing with the COVID-19 coronavirus pandemic. At the other end of the scale are business leaders whose ‘Distrust’ outweighs their ‘Trust’ among Australians. Media proprietor Rupert Murdoch scores the highest ‘Distrust’ of any businessman, ahead of ex-politician and mining entrepreneur Clive Palmer and fellow miner Gina Rinehart. All three fill the rankings for the highest ‘Net Distrust’ and are followed by retailer Gerry Harvey of Harvey Norman. Also scoring high levels of ‘Net Distrust’ are the generic ‘Banks/Bank CEOs’ and ‘Mining companies’. Roy Morgan CEO Michele Levine says Australians often look towards high-profile business people to provide leadership in times of crisis.

CORPORATES
ROY MORGAN LIMITED

Bunnings, ALDI and Woolworths Australia’s most trusted brands

Original article by Roy Morgan
Market Research Update – Page: Online : 18-Mar-20

Roy Morgan research shows that distrust is one of the most significant, yet least recognised risks to Australian business and society in general. For many people, seeing widespread distrust in action has come as a surprise. But Roy Morgan analysts recognised several years ago that something was building in society which wasn’t being captured by traditional measures. A major ongoing research program revealed the corrosive effects distrust was having. The March 2020 edition of the Roy Morgan Risk Report shows that topping the brands with a Net Distrust Score – where distrust outweighs trust, and in these cases far outweighs it – are Facebook, Telstra and AMP. Mining and Petroleum is the most distrusted industry sector. On the flipside, topping the list of brands with a Net Trust Score – meaning the trust felt toward them outweighs the distrust – are Bunnings, ALDI and Woolworths. Retail is the most trusted industry sector. These insights are drawn from the ongoing Roy Morgan Risk Monitor – based on over 1,000 interviews each month. Respondents are asked which brands and companies they trust, and why, and also which brand and companies they distrust, and why.

CORPORATES
ROY MORGAN LIMITED, FACEBOOK INCORPORATED, TELSTRA CORPORATION LIMITED – ASX TLS, AMP LIMITED – ASX AMP, BUNNINGS GROUP LIMITED, ALDI LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW

Australia’s top 10 most trusted brands in 2019

Original article by Isabelle Lane
The New Daily – Page: Online : 13-Nov-19

Five of the 10 most-trusted brands in Australia, as measured by Roy Morgan, have been embroiled in wage underpayment scandals in recent years. They include the nation’s most trusted brand, Bunnings, as well as Woolworths, Coles, Qantas and the ABC. RMIT University’s Professor Anthony Forsyth rejects suggestions that the wage theft scandals can be attributed to Australia’s complex industrial awards system; instead, he contends that businesses are simply not giving sufficient priority to ensuring that their employees are being paid properly.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, WOOLWORTHS SUPERMARKETS, COLES SUPERMARKETS AUSTRALIA PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN, AUSTRALIAN BROADCASTING CORPORATION, RMIT UNIVERSITY

Bunnings, ALDI and Woolworths on top in Net Trust Scores

Original article by Roy Morgan
Market Research Update – Page: Online : 13-Nov-19

The latest research from the Roy Morgan Risk Monitor shows that Retail, Supermarkets and Consumer Products are Australia’s most trusted industries: those with the highest Net Trust Score. At the other end of the scale industries in the unenviable position of scoring highest for distrust, with a negative NTS, include Mining & Petroleum, Telecommunications and Utilities. Hardware retailer Bunnings is the nation’s most trusted brand, edging out supermarket rivals ALDI and Woolworths for top spot. Coles and discount department store retailer Kmart also ranked in the top 10, with high Net Trust Scores. Rounding out the top 10 are insurer NRMA, the ABC, Qantas and Toyota, with Bendigo & Adelaide Bank out-performing larger rivals to claim the title of Australia’s most trusted bank and 10th most trusted brand overall, in surveys completed in June 2019. These insights are drawn from the ongoing Roy Morgan Risk Monitor, based on over 1,000 interviews each month.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, WOOLWORTHS SUPERMARKETS, COLES SUPERMARKETS AUSTRALIA PTY LTD, KMART AUSTRALIA LIMITED, NRMA LIMITED, AUSTRALIAN BROADCASTING CORPORATION, QANTAS AIRWAYS LIMITED – ASX QAN, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, BENDIGO AND ADELAIDE BANK LIMITED – ASX BEN

Bank trusted more than tech: ANZ

Original article by Supratim Adhikari
The Australian – Page: 21 : 17-Oct-19

ANZ Bank’s CEO Shayne Elliott says consumers still generally trust banks more than technology companies such as Google and Facebook. He adds that consumers trust banks to manage their personal data as well as their money, which gives banks an advantage over tech companies. He has also defended the banking sector’s traditional one-size-fits-all model for product pricing, arguing that the targeted pricing strategy of fintechs has its risks.

CORPORATES
AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, GOOGLE INCORPORATED, FACEBOOK INCORPORATED

Young losing trust in democracy is a threat to society

Original article by Joe Kelly
The Australian – Page: 2 : 16-Oct-19

The University of Western Australia has used its submission to a Senate inquiry to highlight the declining trust in democracy, particularly among younger Australians. The UWA submission has also called for greater emphasis on civics and citizenship in the national curriculum. In addition, the UWA has advocated allowing dual citizens to be elected to parliament by repealing section 44(i) of the Constitution.

CORPORATES
UNIVERSITY OF WESTERN AUSTRALIA, MONASH UNIVERSITY

More work to do for CBA boss

Original article by Joyce Moullakis
The Australian – Page: 17 & 21 : 8-Oct-19

Commonwealth Bank of Australia CEO Matt Comyn is seeking feedback from customers about what it is doing right and areas in which it can improve. He has sent a letter to customers in which he concedes that CBA still has a lot of work to do to restore its reputation in the wake of a series of scandals. Comyn has also written to employees, stating that amongst other things, the bank must keep listening to customers, complete a remediation program and implement the recommendations of the Hayne royal commission. CBA will provide a live stream of its upcoming customer forum in Brisbane.

CORPORATES
COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA. ROYAL COMMISSION INTO MISCONDUCT IN THE BANKING, SUPERANNUATION AND FINANCIAL SERVICES INDUSTRY, RESERVE BANK OF AUSTRALIA, AUSTRALIAN SECURITIES AND INVESTMENTS COMMISSION, COMMINSURE

Financial advisers too expensive and can’t be trusted: report

Original article by Duncan Hughes
The Australian Financial Review – Page: 2 : 27-Aug-19

The Australian Securities & Investments Commission has released the findings of a survey on consumers’ attitudes toward the financial advice sector. It shows that there is a high level of distrust regarding the sector; amongst other things, about 50 per cent of respondents believe that financial advisers are more concerned about making themselves rich than helping clients, while almost 30 per cent prefer to obtain financial advice from family members, friends or colleagues. The ASIC report is based on interviews with almost 2,500 investors.

CORPORATES
AUSTRALIAN SECURITIES AND INVESTMENTS COMMISSION, AMP LIMITED – ASX AMP