Australia’s top 10 most trusted brands in 2019

Original article by Isabelle Lane
The New Daily – Page: Online : 13-Nov-19

Five of the 10 most-trusted brands in Australia, as measured by Roy Morgan, have been embroiled in wage underpayment scandals in recent years. They include the nation’s most trusted brand, Bunnings, as well as Woolworths, Coles, Qantas and the ABC. RMIT University’s Professor Anthony Forsyth rejects suggestions that the wage theft scandals can be attributed to Australia’s complex industrial awards system; instead, he contends that businesses are simply not giving sufficient priority to ensuring that their employees are being paid properly.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, WOOLWORTHS SUPERMARKETS, COLES SUPERMARKETS AUSTRALIA PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN, AUSTRALIAN BROADCASTING CORPORATION, RMIT UNIVERSITY

Bunnings, ALDI and Woolworths on top in Net Trust Scores

Original article by Roy Morgan
Market Research Update – Page: Online : 13-Nov-19

The latest research from the Roy Morgan Risk Monitor shows that Retail, Supermarkets and Consumer Products are Australia’s most trusted industries: those with the highest Net Trust Score. At the other end of the scale industries in the unenviable position of scoring highest for distrust, with a negative NTS, include Mining & Petroleum, Telecommunications and Utilities. Hardware retailer Bunnings is the nation’s most trusted brand, edging out supermarket rivals ALDI and Woolworths for top spot. Coles and discount department store retailer Kmart also ranked in the top 10, with high Net Trust Scores. Rounding out the top 10 are insurer NRMA, the ABC, Qantas and Toyota, with Bendigo & Adelaide Bank out-performing larger rivals to claim the title of Australia’s most trusted bank and 10th most trusted brand overall, in surveys completed in June 2019. These insights are drawn from the ongoing Roy Morgan Risk Monitor, based on over 1,000 interviews each month.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, WOOLWORTHS SUPERMARKETS, COLES SUPERMARKETS AUSTRALIA PTY LTD, KMART AUSTRALIA LIMITED, NRMA LIMITED, AUSTRALIAN BROADCASTING CORPORATION, QANTAS AIRWAYS LIMITED – ASX QAN, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, BENDIGO AND ADELAIDE BANK LIMITED – ASX BEN

Bank trusted more than tech: ANZ

Original article by Supratim Adhikari
The Australian – Page: 21 : 17-Oct-19

ANZ Bank’s CEO Shayne Elliott says consumers still generally trust banks more than technology companies such as Google and Facebook. He adds that consumers trust banks to manage their personal data as well as their money, which gives banks an advantage over tech companies. He has also defended the banking sector’s traditional one-size-fits-all model for product pricing, arguing that the targeted pricing strategy of fintechs has its risks.

CORPORATES
AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, GOOGLE INCORPORATED, FACEBOOK INCORPORATED

Young losing trust in democracy is a threat to society

Original article by Joe Kelly
The Australian – Page: 2 : 16-Oct-19

The University of Western Australia has used its submission to a Senate inquiry to highlight the declining trust in democracy, particularly among younger Australians. The UWA submission has also called for greater emphasis on civics and citizenship in the national curriculum. In addition, the UWA has advocated allowing dual citizens to be elected to parliament by repealing section 44(i) of the Constitution.

CORPORATES
UNIVERSITY OF WESTERN AUSTRALIA, MONASH UNIVERSITY

More work to do for CBA boss

Original article by Joyce Moullakis
The Australian – Page: 17 & 21 : 8-Oct-19

Commonwealth Bank of Australia CEO Matt Comyn is seeking feedback from customers about what it is doing right and areas in which it can improve. He has sent a letter to customers in which he concedes that CBA still has a lot of work to do to restore its reputation in the wake of a series of scandals. Comyn has also written to employees, stating that amongst other things, the bank must keep listening to customers, complete a remediation program and implement the recommendations of the Hayne royal commission. CBA will provide a live stream of its upcoming customer forum in Brisbane.

CORPORATES
COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA. ROYAL COMMISSION INTO MISCONDUCT IN THE BANKING, SUPERANNUATION AND FINANCIAL SERVICES INDUSTRY, RESERVE BANK OF AUSTRALIA, AUSTRALIAN SECURITIES AND INVESTMENTS COMMISSION, COMMINSURE

Financial advisers too expensive and can’t be trusted: report

Original article by Duncan Hughes
The Australian Financial Review – Page: 2 : 27-Aug-19

The Australian Securities & Investments Commission has released the findings of a survey on consumers’ attitudes toward the financial advice sector. It shows that there is a high level of distrust regarding the sector; amongst other things, about 50 per cent of respondents believe that financial advisers are more concerned about making themselves rich than helping clients, while almost 30 per cent prefer to obtain financial advice from family members, friends or colleagues. The ASIC report is based on interviews with almost 2,500 investors.

CORPORATES
AUSTRALIAN SECURITIES AND INVESTMENTS COMMISSION, AMP LIMITED – ASX AMP

State of the Nation – Media: Harnessing the future by building Trust and dissipating Distrust

Original article by Michele Levine, Roy Morgan
Market Research Update – Page: Online : 27-Aug-19

The media landscape in Australia is in an unprecedented state of disruption and change as digital media continues to upend established norms and business practices. However, there is a ‘hard’ currency that remains constant that drives consumers to return to, or reject, brands and channels: Trust and Distrust. For media channels and brands to survive and thrive they must build Trust and crucially, minimise Distrust. While a high level of Trust will keep audiences engaged and coming back, a high, or increasing, level of Distrust will drive audiences (consumers) away – perhaps never to return. More Australians Trust ‘newspapers’ than any other channel – but down from 2018, ahead of Television, News & Newspaper Websites, Social Media, Radio and Magazines. Social Media is the most Distrusted media channel – but down from a year ago, followed by Print, Newspapers, Television, Magazines, News & Newspaper Websites and Radio. The ABC is by far the most Trusted media corporation, followed by Nine Entertainment, SBS, Newscorp, Facebook, Seven West Media, Google/Alphabet Group and Schwartz Media. The most Distrusted media corporation is Facebook, although its Distrust has improved significantly since 2018, ahead of Newscorp, Nine Entertainment, Seven West Media, the ABC and Fox.

CORPORATES
ROY MORGAN LIMITED

Banks should explain credit card fine print

Original article by Tom McIlroy
The Australian Financial Review – Page: 3 : 20-Aug-19

Research involving almost 400,000 Commonwealth Bank of Australia credit card users suggests that there are benefits to be had by being more transparent with customers. Harvard researchers found that CBA customers who were provided with more transparency about their credit cards spent 9.9 per cent more each month, and were much less likely to cancel their accounts. In announcing the results of their study, authors Ryan W. Buell and MoonSoo Choi called for more research into transparency and customer engagement.

CORPORATES
COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, HARVARD UNIVERSITY

Distrust is highest for Cricket a year after sandpaper gate

Original article by Roy Morgan
Market Research Update – Page: Online : 9-Aug-19

Australians’ distrust in Cricket is higher than any other sport a year after the ball-tampering scandal engulfed the Australian men’s cricket team and led to the suspensions of senior players. Joining Cricket with high levels of distrust are Rugby League/NRL, Aussie Rules/AFL, Horse Racing, Rugby Union, Soccer, Boxing, Tennis, Cycling and Greyhound Racing from research conducted in June 2019. Distrust in Cricket soared in the wake of ‘sandpaper gate’ and Cricket remains one of the leading sports with a negative Net Trust Score, according to the latest Roy Morgan Sports Net Trust Score survey. Although Cricket continues to have high distrust there is some good news. Women’s Cricket continues to provide a boost to the overall image of the sport, with higher trust than distrust. In addition the overall Net Trust Score for Cricket as well as for Rugby League/NRL, Aussie Rules/AFL, Soccer and Boxing have all improved compared to a year ago.

CORPORATES
ROY MORGAN LIMITED

ABC still most trusted, Facebook improves

Original article by Roy Morgan
Market Research Update – Page: Online : 23-Jul-19

The MEDIA Net Trust Survey, which was conducted by Roy Morgan in April, reveals that while Facebook – and Social Media generally – remains deeply distrusted in Australia, the ABC is still by far the nation’s most trusted media organisation. Some 44 per cent of Australians distrust social media, but only 7 per cent distrust the ABC. After the ABC, SBS is Australia‚Äôs second most trusted media owner, followed by Schwartz Media and Macquarie Media, as the only other media owners with a positive Net Trust Score. Roy Morgan CEO Michele Levine says the consistently strong NTS performance by the ABC demonstrates that ‘real news’ is significantly more trusted by Australians than the ‘fake news’ promulgated on social media.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN BROADCASTING CORPORATION, FACEBOOK INCORPORATED, SCHWARTZ MEDIA PTY LTD, MACQUARIE MEDIA LIMITED – ASX MRN